I would use the QNX brand to make it seem like a new innovation, most people won't know what it is and the ones that do are on this site!

"Blackberry Colt featuring an all new QNX OS!!"

oh and my first "First"!!! (i'm now a geek)

The all new "BlackBerry QNX OS".

They should definitely market the QNX OS. Most people have a bad opinion of the BlackBerry OS. If they make the new OS seem different and better, it can only mean good things.

While there is no need hide it, it still comes down to people want apps not technologies. RIM really needs to appeal to customers the way the iPad commercials do. RIM's marketing just does not resonate with consumers.

Kevin,

I want to see a cartoon drawn with Dan Dodge in a superhero outfit coming to save the day for RIM :)

RIM's marketing team is IMO the biggest problem the company has right now. Why not push the QNX operating system. Not even as a technology but as a feature.
"Blackberry as you've never seen it before. Featuring the all new QNX operating system"
"The QNX Operating system , running planes, trains, auto mobiles and the smartest phones ever"

I disagree with using it in their marketing. It will only serve to confuse the mainstream audience. People get battered with all kinds of OS names currently. Stick with Blackberry and keep the focus on that alone.

I know tech people know what QNX is, but everyone else has no clue at all. There are multiple reasons why the Playbook hasn't caught on yet, but not using QNX in the ads is not one of them. No need to create fragmentation internally for no reason.

I think they definitely need to get the QNX name out there. The general public doesn't know what it is because RIM hasn't schooled them yet. Apple has the iOS, google has the Android OS, RIM should have the "QNX OS" And market the hell out of it and all it can do. But do it in a way consumers will understand. RIM needs to make it cool and trendy, just the way Apple did with their iCrap.

What I don't understand, is Apple is a success solely because of its marketing. Why doesn't RIM take some notes and do what Apple has done? I don't get it.

It's irrelevant if RIM has a new a new operating system - what matters is whether or not the app ecosystem will be robust - currently, a barren wasteland on the Moon has more apps than app world does.

Consumers, while maybe looking forward to a new operating system from RIM given the archaic and antiquated "new" OS that is called OS 7.0, also want to purchase apps. Any amount of marketing that focuses on QNX is pointless if there is nothing to purchase for the device.

The Playbook is a fine example of how a QNX operating system is not enough - no Skype, no MSN, no Kindle, no TuneIN, no real pdf viewer, no real power point viewer, and the list is endless. People look at it and go, cool, but there's nothing you can do on it so who cares.

What RIM needs to do in terms of marketing is reaching out with developers and then loudly announcing that Apps are coming. As an example, look at the deal with the new Sony tablet and Gameloft - last week, all the major gaming sites and tablet sites ran stories that major games are coming for the Sony tablet. That is what sells a tablet - not the fact that Sony's tablet runs Android. But rather the fact, that Sony's tablet has apps.

It's the apps that matter - not the OS.

"RIM Marketing", an oxymoron if I've ever heard one...

You only want to associate QNX with a product or product line that is successful. The concept would be to relate a successful Playbook OS to a new and innovative smartphone. As a concept example: iPhone to iPad. I would not roll-out QNX just yet. The Playbook needs more time to mature in the market.

I have to agree, I'm not a big app user, but no eBay App, Paypal, Kindle, IMDB, etc, those are bread and butter apps on other platforms. It doesnt matter if the browser can handle them, I want the functionality they bring - add to calendar for watched items etc.

Let's be honest, there's more in the webOS store for the Touchpad, and that's a hell of a statement. They might not have all the big names, but they have some (Engadget, Kindle) and some great alternatives Auctionmate etc.

If I were on RIM's marketing team I'd hang myself for being so useless and having nothing to point to on a resume worth a damn! Seriously though the Playbook name is getting closer to the stench of failure associated with the Storm name with each passing day that goes by. The Blackberry name is going down the crapper too as each day passes, each time Mike and Jim open their mouth, and each day the press beats them up. They may need to rebrand the entire product line over to QNX and just let the name Blackberry name fade out with the OS7 device. That's something that focus groups and such would need to determine for sure, but Blackberry isn't the name it used to be.

I went to the website to check it out and clicked on the "Apps" link and this is what comes up:

"Discover a whole new world of powerful apps built and optimized for the BlackBerry PlayBook tablet. Plus run many of your favorite apps for BlackBerry smartphones and Android. All available in BlackBerry App World™."

They are already advertising the ability to get Android apps. Has anyone noticed this before or are they just getting ready for the 2.0 upgrade?

And to add to the apps discussion above, many of my friends have really liked the looks and size of my PlayBook, but then they ask me to show how it streams Netflix movies. I have to pause and tell them it doesn't do that, but that I can go to EPIX which provides an app. They are unimpressed immediately.

Is it against the "rules" for RIM to pay for the development of an app for the most wanted sites like Netflix, Kindle, etc.? Obviously these companies don't want to spend the $$ to develop an app for what the press is saying is a dead tablet. Don't they do that with the Facebook app? I doubt Facebook developed that app otherwise it would have advertising in it. RIM is shooting themselves in the foot if they don't do this kind of thing.

One thing they should do is can the adobe Air logo. Adobe has been a horrible partner for RIM on the playbook.

No pdf viewer with editing or adding comments - come on this is a business device.
No mags
No newspapers. The NYT reader is written in adobe Air!

People should show Rim more respect. They have to market globally which I think they are doing a good job of.

Has anyone heard of Salman Khan? I haven't, but hes big in India and is advertising for blackberry

http://www.youtube.com/watch?v=s7b4nMvGX2o

Wow! SuperPhone eh? Is that mean the phone using mask and cape?

RIM has a marketing team?! Must be a typo.

All jokes aside I know they must have a marketing team, that should be fired. They are close to useless. If I sucked at my job as bad as they do at theirs I know I wouldn't have a job anymore.

I do believe that they should have QNX everywhere. It's different to what people see from BlackBerry.

i think branding with qnx is a smart play especially if they buy rights to Q from james bond. Maybe Q will win folks over!

...Honeycomb, maybe? Google phones are annoying.

I think RIM should keep it simple. QNX is part of Blackberry now, so it seems fair to me to acknowledge the new OS within their marketing stategy.

I think this is a great idea, if, have to add if, Blackberry was very clear about what QNX is. It is the worlds most reliable and trusted real time operating system. It runs your car equipment and your moms respirator and heart equipment to name a few key ideas that would help the world understand what they are doing with it.

the logo is there for long time.

Three points

Marketing team needs to create a real buzz about Blackberrys, I don't believe the name is dirt with the public, only amongst some tech guys. Why not go hard with the marketing and make owning a Blackberry an event like how people view apple products, what about a dedicated Blackberry Store...

Google's tie up with Motorola means there's an opportunity to licence the os in the future to other phone manufacturers.

Finally does it have to be called QNX, I'm always in favour of names or concepts that the public can quickly grasp, if it had a more catchy name this would find its way to more consumers, and the tech guys will always know the real origins of the software (otherwise they're not real techies) so it won't lose any credibility.

Everyone on here keeps talking about how bad the BlackBerry name is in the market place. What a lot of you need to realize is that the average everyday consumer doesn't think the BlackBerry name is garbage...it's just not top of mind because of the current competition and because of RIMs poor marketing efforts.

The average everyday consumer has never been on CrackBerry.com or other cell phone blog sites, they have never heard of QNX, they don't know who Jim and Mike are, and if you ask them what they think about Research In Motion, they would tell you it is unwise to read while on a merry-go-round! But everyone knows what a BLACKBERRY is because of the years of dominance they once had in the marketplace. To scrap the BlackBerry name would be foolishness.

RIM hasn't committed any offenses that multiple millions of dollars in advertising and marketing (including and overhaul of the marketing department) can't fix! Apple knows exactly who their customers are and markets directly to them. Apple tells their customers what is cool and what they feel they can't live without. RIM pushes great technology and innovations, but they expect their customers to go out and realize it's cool on their own. If you're a tech nerd, you are on CrackBerry or related websites daily...if you're the average everyday consumer, you are watching tv and on facebook daily. RIM needs to figure out who their customers are and where to find them, If they want to expand their customer base into Apple territory.