Press Release: Strategy Analytics Recognizes BlackBerry as the Lowest TCO Multi-Platform Enterprise Mobility Management Solution

By Adam Zeis on 8 May 2014 08:26 am EDT

BlackBerry has announced today that BES10 is the most cost-effective MMS for enterprise, according to research firm Strategy Analytics. The report found that BES10 had the lowest total cost of ownership over a 5 year periods, and that migrating from BES5 to a BlackBerry competitor is more than double the cost over five years than migrating from BES5 to BES10. The report also noted that the "all inclusive" nature of BES10 provides a large cost savings over the TCO period.

Press Release

Strategy Analytics Recognizes BlackBerry as the Lowest TCO Multi-Platform Enterprise Mobility Management Solution

More than 800,000 new BlackBerry Enterprise Service 10 licenses issued since the launch of migration program

WATERLOO, ONTARIO--(Marketwired - May 08, 2014) - Editors Note: There are 2 figures accompanying this press release.

BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a world leader in mobile communication, today announced that BlackBerry® Enterprise Service 10 (BES10) is the most cost effective multi-platform enterprise mobility management solution, according to a report by the global market research firm Strategy Analytics.

"Our detailed report found that the pricing offered by BES10 creates a lowest-cost migration path from a TCO perspective", said Andrew Brown, Executive Director, Enterprise Research at Strategy Analytics. "We attribute this to multiple factors, including the Enterprise Server License Trade-up program, the impact of BlackBerry Software Assurance across its Advanced and Premium support categories, and new tiered support categories."

The Strategy Analytics report, "Enterprise Mobility Management: A Review of Total Cost of Ownership,"(1) found that BES10 is the lowest cost Enterprise Mobility Management (EMM) solution based on a five year total cost of ownership (TCO). Migrating from BlackBerry Enterprise Server 5 (BES5) to a BlackBerry competitor is, on average, more than double the cost over five years than migrating from BES5 to BES10. The Strategy Analytics report went on to note that the "all inclusive" nature of the BlackBerry offering provides a tangible cost advantage which is then sustained throughout the TCO period.

"BlackBerry customers consistently tell us that cost, coupled with world-class security, is a top priority when choosing a multi-platform mobility management partner," said John Sims, President, Global Enterprise Solutions, BlackBerry. "The report exemplifies why BlackBerry is the only company that can support the full range of EMM requirements, from the most secure to the most open BYOD environments. Customers also recognize the additional security provided from our global NOC infrastructure. No other company has this range of capabilities and we will work diligently to earn the trust of enterprise customers globally."

Strategy Analytics analyzed the TCO of each solution and took into consideration multiple cost drivers, implementation, support and payment scenarios for enterprises migrating from BES5 to BES10 or to other mobility management platforms, as well as enterprises adopting an EMM solution for the first time. Based on the report, BlackBerry ranked the strongest in these categories:

  • Lowest TCO for commercial EMM deployments: BlackBerry offers an implementation and service package that is substantially cheaper than any of its competitors for the EMM package. (See Figure 1)
  • Lowest TCO for EMM deployments in regulated and high-security environments: Even in a fully regulated environment where BlackBerry offers the highest form of security, it also proves to be the lowest cost solution based on a five year TCO.
  • Highest security: CIOs and IT decision makers listed BlackBerry as the most secure solution. The report concluded that competitors do not offer the same level of IT policies and compliance controls as BlackBerry and cannot deliver a similar end-to-end security model.
  • Scope of EMM capabilities: BES10 offers the most comprehensive set of capabilities for the broadest range of customers, including regulated, enterprise and SMBs. (See Figure 2)

BlackBerry EZ Pass Migration Program Gains Momentum

Customers are realizing the benefits and cost savings of the recently launched BlackBerry program, which provides free license migration and support for BlackBerry customers to move from BES5 and other MDM platforms to BES10.

Since the program launched on March 31, 2014, more than 800,000 BES10 client access licenses have been issued to customers worldwide. The enterprises participating in the program represent a cross-section of industries from financial services and healthcare, to telecommunications and government organizations. Migrations to BES10 include customers using other MDM vendors such as AirWatch, MobileIron and Good Technology.

The BlackBerry EZ Pass migration program is designed to help customers take full advantage of the BES10 multi-platform solution by seamlessly migrating from BES5 and includes access to BlackBerry's technical support services.

For more information about the BlackBerry EZ Pass migration program, please visit: For more information about BES10, please visit:

For more information about the Strategy Analytics report, please visit

Topics: BES10 Apps

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

Press Release: Strategy Analytics Recognizes BlackBerry as the Lowest TCO Multi-Platform Enterprise Mobility Management Solution


Yes, that's almost 800,000 BES accounts in 5 weeks that went to Blackberry from the competition.

These are paying customers of the competition that decided to switch to something better.

Posted via CB10

That's more than the BB10 devices sold in as many yes, it is a significant number especially considering the glacial pace with which companies usually move.

I think they tricked you with the wording.

It was at 80,000 SERVERS 5 weeks ago. This is now 800,000 DEVICES.

However, the 80,000 was a mix of test and functional servers, so it is good to see some of the test servers are signing contacts :)

Keep hammering the advantages of BES: that's where BlackBerry has the best chance to build back faith in its future from the corporate world.

Am I wrong to say that if you don't know what TCO is (which I didn't, and I don't think most others either, unless you get past the headline), this article looks bad for BlackBerry? I wish headlines would cut the negative words, and spin the headline to use positive words instead to sway the 'glancers'.

Posted via CB10

Yeah I thought the same thing at first.

But on second thought, people seem to flock to negative BlackBerry articles, so this could be a creative ploy.

For people that this actually matters to ... they will know it at a glance that this is wonderful news :)

Sweet-Sally-Sixteen-Selfie wouldn't care either way, right ?

Best needs to justified. And im not saying it not. Its just more subjective I guess.

We already know its the best. Now its also the best value!

Q10SQN100-3/, Z30, Z10, iP5, SGS3

In this case: no, it doesn't need extra justification. In this case, "lowest" TCO is the best they are actually interchangeable here. The best TCO is always the lowest because it doesn't just take into account the up-front cost, but also all the implied and management costs. So yeah, "lowest" is "best" here.

Really? I thought TCO and ROI were common enough to be understood by most people out there.

"No Q10?" -> "Buy from Chen... "

Not surprising, but good to positive press when everyone works so hard to be negative.

Posted with a drop of Awesome Sauce!!!

That seems like a good advantage over the competitors...
What's more important is that whether this news affects the decision of choosing an MDM package?

Best of luck BB :)

Really liking the new management team at BlackBerry!

Clewey doing a great job of creating hype for 10.3 and promoting BBM Channels.
Sims doing a great job of making BES almost impossible not to choose.
And of course Chen putting the company on the right path and showing some teeth in the media.

At the Montreal BlackBerry Experience some customers were saying that Good was about 3X as expensive as BES10. I'm happy to see such high number migrating. BES12 is also a much nicer UI than BES10. I'm sure users will be very happy to start using BES12.

Good on those at BlackBerry who have been improving the experience with BES12!

As someone who helped evaluate six MDM solutions for our environment, this report is spot on and those results were some of core reasons we choose BES10.

Posted via CB10 & my killer BlackBerry Z30

I, at first, misread the title as being bad news for BlackBerry as well.

So glad and even proud of another advantage of using BlackBerry :)

Posted via CB10

Good article... but I would have preferred for that information to be discovered 3rd party. And without numbers for comparison, it seems like bragging without supporting the statements. I'd also like to see a comparison of upfront costs and total cost over a smaller period (1 year). As well as validating how they came to their total (it isn't like users won't have to upgrade for, 5 years).

Those things excluded - its great news

Posted via CB from my LE

Well, they will be able to upgrade to BES12 at some point over those five years, and I would imagine probably BES13 as well.

I think that these upgrade costs were probably taken into account.

Excellent news and it's about time... many IT's at major companies are doing a dis-service by not going with BB.. just shooting themselves in the foot.... best cost and security.. IT Depts. smh.. pathetic really when you think about...

They also need to change the title of this announcement: "Strategy Analytics Recognizes BlackBerry as the Lowest COST EFFECTIVE TCO Multi-Platform Enterprise Mobility Management Solution"

That headline is a grammatical mess.

Just change some words around.

'Has the Lowest Total Cost of Ownership' if they do not know what TCO is.

Posted via CB10

THIS is what BlackBerry is focused on. Creating the on going revenue stream to replace the BIS revenue stream. The handset business is currently there to support the corporate customers and the consumer spin off business. Example, work gives employee a new z30, spouse now wants one, and I see that through our work! The advertising budget is going here.......once profitability returns, BlackBerry may return to battle for some consumer space. BlackBerry is not dead.....they need to focus on the area they are extremely good at. Chen sees this, I have said this way back, it's just the consumer who doesn't. So yes hand sets will continue to sell poorly.

Posted via CB10

Blackberry needs to create an app for BIS and go cross platform with it. Anyone in need of extra security or may be proxy server could use BIS. This could be one way for Blackberry to monetize its existing server infrastructure. Blackberry needs to at least give some option on BB10 devices to enable BIS. I think there is still some market for it as it gives some peace of mind from security perspective.

This is the turnaround in motion. The company desperately needs a growth story to kick out the jams.

Posted via CB10

Oh yeah that was big big news. Hope the whole industry wakes up now.

BES12 FTW! Go for gold BlackBerry.

Q10SQN100-3/, Z30, Z10, iP5, SGS3

Highest ROI and lowest TCO are different things...the title should just have said lowest 'cost' rather than TCO...should never use an acronym in a title.

Posted via CB10

Decision makers know the meaning of TCO so it's appearance in the headline is not a detriment to reading comprehension.

Posted via CB10 on BlackBerry Q5

This post could have been helped by some further explanation of the numbers.

Where is the BES expert Kevin brought back to CrackBerry??

Posted via CB10

HAMMER HOME THESE NUMBERS. Great news for BlackBerry.

First take the corporate MDM business based on cost and security and the prosumer / consumer market will follow.

Posted via CB10

BlackBerry just got labelled "cheap".
There's no increase in revenue since the report was published.

If BlackBerry want to come out fighting, they better get off the ropes.

Maybe you ought to read the article especially those parts that are highlighted by the bullet points. I would, however, agree that since the official release of this report 2 hours ago, there is no evidence of increased revenue. Thanks for pointing that out.

I didn't mean 'cheap' to sound bad, I'm happy BlackBerry have the lowest TCO but for those who care, they already know that.

For the rest of us, not sure this is newsworthy.

That's a pretty negative spin, as people in business know what TCO means. I do agree about the revenue, but this release is more of an advertisement than anything else.

TCO is for the benefit of customers not BlackBerry. Revenue and profit benefit BlackBerry. The TCO of managing the BlackBerry devices in my organisation has been reduced to the cost of licenses instead of hardware, software, support, and licenses. With the free 1-year trial of BlackBerry 10 Cloud the cost is sufficiently close to zero as we mathematicians say.

Posted via CB10 on BlackBerry Q5

After a few years with in-house BlackBerry Enterprise Server 5 Express Edition my organisation migrated to in-house BlackBerry Enterprise Service 10 in 2013, and recently switched to BlackBerry 10 Cloud. Never even considered any of the so-called competitors.

Posted via CB10 on BlackBerry Q5

I'm going to share this article with my company and see if it at least sparks conversation. Good write up and excellent news.

Posted via CB10

Looks like someone chose float and did not think to cast it properly. Hate it when that happens lol. Well at least it looks fine on the other os'es.

This is good news for the BadBoys with the to B's in their name, and bad news for Good, ...

"No Q10?" -> "Buy from Chen... "