I didn't see this one coming, but I like it! Today at Mobile World Congress 2011, RIM announced a Mobile Gifting Platform that works via BlackBerry Messenger and App World. Check out the press release below for full details. Pretty awesome!
New mobile gifting platform will integrate with BlackBerry App World and carrier billing systems to allow BlackBerry subscribers to instantly gift airtime, apps and other carrier services from one subscriber to another using BBM
MOBILE WORLD CONGRESS, BARCELONA, SPAIN--(Marketwire - Feb. 14, 2011) - Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today announced plans for an innovative mobile gifting platform for carriers that will allow one authorized BlackBerry® subscriber to use their post-paid or pre-paid account to conveniently, securely and instantly approve and pay for airtime, apps or other carrier services requested by another BlackBerry subscriber.
The innovative BBM mobile gifting platform will integrate with BlackBerry App World and carrier billing systems and allow the gifting requests and approvals to be handled directly between the BlackBerry subscribers using BBM (BlackBerry® Messenger) with transactions that are secure, authenticated and non-repudiable. The platform will also allow carriers to more easily sell airtime to BlackBerry prepaid subscribers (for the subscriber's own use).
"RIM is committed to aligning with carrier business models to deliver innovative and relevant mobile commerce solutions," said Jim Balsillie, Co-CEO at RIM. "There will be many usage scenarios and circumstances that can be accommodated through the BBM mobile gifting platform around the world, but the easiest for many people to readily envision and appreciate is the simplified act of a parent approving their child's request for additional airtime minutes or an app purchase with a single click using BBM."
The introduction of such convenient and tightly integrated services based on the BBM mobile gifting platform will enhance mobile commerce and enable carriers to provide unique value to their customers. BlackBerry subscribers will be able to buy or gift airtime, apps and other carrier services and charge the purchases to their existing postpaid or prepaid account, or alternatively pay for the purchases through various other payment methods.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.