RIM
 

In efforts to continue to embrace new users and attract even more business users, RIM has announced that they will be launching a BlackBerry Management Center to cater to small business' of under 100 users. The goals of this are to make it easier for small companies to manage not only business owned, but also personal BlackBerry devices. The cloud styled service will allow users to back up their devices, wipe remotely including the SD card, reset passwords, and more with ease, and the best part is that it is a free online service for the users.

Press Release

RIM Announces BlackBerry Management Center for Small Business

Free Online Service Helps Small Businesses Centrally Manage and
Protect BlackBerry Smartphones in the Cloud

WATERLOO, ONTARIO -- (Marketwire) -- 08/15/11 -- Research In Motion (RIM) (NASDAQ: RIMM)(TSX: RIM) today announced BlackBerry(R) Management Center - a free online service(i) for small businesses to centrally manage company- or employee-owned BlackBerry(R) smartphones in the cloud and protect business-related content stored on the handsets. The service is designed for businesses with up to 100 BlackBerry smartphones that access email ervices from an Internet service provider (ISP) or web-based email services like Gmail, Hotmail, and Yahoo!.

"We are pleased to introduce RIM's latest cloud service designed specifically for small businesses," said Alan Panezic, Vice President, Enterprise Product Management at Research In Motion. "BlackBerry Management Center is a free service and an effective way to centrally manage and support employees' BlackBerry smartphones in the cloud."

BlackBerry Management Center makes it easy to manage company- or employee-owned smartphones in the cloud, and helps to minimize risk from lost or stolen handsets to keep business moving forward. Small businesses can use the service to:


-- Wirelessly back up BlackBerry smartphones automatically on a daily, weekly or monthly basis to aid in the recovery of lost business-related content stored on the handset

-- Protect content on an employee's lost or stolen BlackBerry smartphone by remotely locking it and, if necessary, wiping the contents, including the microSD card

-- Locate a lost BlackBerry smartphone by remotely locking it, initiating a loud ring, and displaying a message on the Home screen

-- Easily restore the settings and content on a new or replacement device

-- Reset a password


BlackBerry Management Center is available today at www.blackberry.com/managementcenter.

(i) Subject to availability and local regulatory restrictions.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry(R) solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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