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Press Release: Odebrecht Purchasing 3500 BlackBerry 10 Smartphones for Operations in Brazil

By Adam Zeis on 28 Feb 2014 12:05 pm EST

The Brazilian company Odebrecht has just announced that they wil be purchasing 3,500 BlackBerry 10 devices to deploy in their organization along with BES10. Odebrecht will be purchasing a mix of Z10 and Q5 models during the first year of their contract. Odebrecht CIO Andre Schneiter cites the security features of both BlackBerry 10 and BES10 and one of the biggest deciding factors, and also BlackBerry Balance so that executives don't need to carry both work and personal devices.

Press Release

Odebrecht Purchasing 3500 BlackBerry 10 Smartphones for Operations in Brazil

Feb 25, 2014 Sao Paulo, Brazil – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a world leader in mobile communications, and Odebrecht, a Brazilian organization with global presence with more than 190,000 employees and 41,5 billion dollars in revenues in 2012, announced today that Odebrecht will be purchasing 3,500 BlackBerry® 10 smartphones, a mix of BlackBerry® Z10 and BlackBerry® Q5 models during the first year of contract. The company has also decided to deploy the BlackBerry® Enterprise Service 10 (BES10) EMM solution to manage and secure the smartphones.

Odebrecht’s choice was based on one of BlackBerry’s most crucial differentiators: security. “BlackBerry 10 smartphones and BES10 provide the security and reliability we need for our daily operations,” said Odebrecht’s CIO Andre Schneiter. “In addition, BlackBerry Balance technology offers great flexibility and privacy to our executives, which was also a decisive factor.”

Odebrecht needed a solution that would meet the company’s demanding requirements for information security. BES10 is designed to meet corporate requirements in regulated industries and government, and was the best solution for Odebrecht with their on-premise email servers and requirements for a high level of IT controls. With unique functionality like BlackBerry® Balance™ technology, corporate and personal data are kept separated, with Odebrecht able to secure and manage the corporate data on a user’s BlackBerry 10 smartphone. In addition, users can run personal applications in their personal space but are prevented from sharing corporate data with personal contacts, which provides more thorough protection for the business.

“At BlackBerry, our goal is to provide customers like Odebrecht with a secure mobile platform that helps employees be productive and connected to their business. BlackBerry is recognized as the most secure enterprise mobility management solution on the market and it allows organizations to separate and secure a user’s personal content from work data,” explained Wes Nicol, Regional Managing Director for Latin America at BlackBerry. “This implementation is the direct result of a well-planned, collective effort. We worked hand in hand with Odebrecht to identify the company’s security and communication needs.”



Keep it moving BBRY.

Posted via CB10


Good move, Odebretch is a multi-national company, this will help spread out to all other locations throughout Latin America!!


Heck yeah it is. It's not always about USDoD or other US gov agencies. Yes those are like winning the mega millions (in regards to financially and credibility), but when you can get a lot of rollouts such as this one, they start to add up.

It would be nice to see a press release like this a few times month.

Posted via CB10

ATI nsider

This is interesting. And to think A regular Enterprise company will be more secure than the US Air Force lol. Keep Moving BBRY.


Totally agree.

Whichever air force brass made that decision should give their head a shake.

Can't wait till the Chinese and Russians start intercepting their iMessages.

Posted via CB10

RP Singh

I know, right ?

Sent from my iPuh-lease-as-IF


Your signature is amazing!

Posted via CB10


He probably works for Apple now. It's called the revolving door.

Prem WatsApp

iMessage, spyMessage

eBBM ftw!

Zzzzwiped from a Zedevice....


This strategy also allows BlackBerry to diversify their business and not just a few couple concentrated customers, if you loose the DoD no problem, we have a few thousand other enterprises that trust our service. Good job to the team!

Posted via CB10

Felipe O

The information is not accurate the total number was 7.4k and for both Odebrecht and Jac Motors in Brazil. (7k by Odebrecht and 400 by Jac)


Odebrecht actually already had a good number of active Z10s, I think the big news here is the BES10 push.

Either way: WOHOOO! (And some more wohoo, I'm from Brasil. xD)


Good news

Posted via CB10



CB10 via Verizon Z10.



Posted via CB10


Q5 models? Hmmmm

Posted via CB10


Perhaps replacing older BlackBerry phones?

Tim Smith from my Z10 on Rogers


Not sure. Definitely not comparable to a Q10 in my opinion. Especially in a business environment.

Posted via CB10


Because? 800mhz? Q5s do just fine if you mean business.

Prem WatsApp

It's a work phone. When they get them, the execs will go out, buy a Q10 and give this to the kids.....

Zzzzwiped from a Zedevice....


I'm waiting for someone to say that this isn't positive news for BBRY....

Posted via CB10

Brian Scheirer

Terrible news, they only want to give BlackBerry devices to 1.8% of their employees. Need to have deployments to at least 2% for it to be good news. ;)

Posted via CB10


2%? I thought 1.81%. Must have gone up.

Tim Smith from my Z10 on Rogers


It's a multinational, they just closed a deal for 3500 users just in Brazil. It's not that simple to close a deal across different locations with different management and deployment strategies. It's one step at a time ;)

Posted via CB10


I agree

Posted via CB10


It's all about SECURITY!

Loving My SexyBack Z10!


Another step in the right direction

Posted via CB10


They mention only z10 and Q5 but I've seen most of their staff with Q10

Posted via CB10


@TioPepe78 I too seen them with Q10's in SP

Posted via CB10


Now this is great to hear! I've seen a Odebrecht issued Z10 in Salvador (yes... I said hi and showed him mine, then we have a nice CB-fashioned chat).


Great news *dancing*

Since 2010 


Where are the trolls? Good news BlackBerry. Keep it rolling.


should go for the best... Q10 & Z30. Though not bad at all. #keepmoving

It's Z30 baby


Great to see how independent thinking all these companies outside of the US are.

Posted via CB10


Another good news item. This goes to show there is still confidence in BlackBerry.

Posted via CB10


During MWC I remember seeing a thread or comment from someone saying they should target Brazil as an emerging market to grab. Looks like they got their wish. Always great to see positive Press Releases from BlackBerry!


If they want the masses here ot buy BB10 phones, they need:

- dual SIM card support;
- price tag no higher than R$ 450 ($225);
- Q5-like specs;
- 5" screen

Then it's sit back and watch the cash flow in;


Love it, outside of the USA people want proper security on their devices.

Posted via CB10


They want proper security because of the US spying on them.

Posted via CB10

RP Singh

They won't need to worry that much if the US is using iTech for their spying...

Sent from my iPuh-lease-as-IF


I'm sure the NSA is using super computers and tech we haven't even heard about.

Posted via CB10


I don't know why everyone is worried about the NSA. It's not like the US government attracts the best and brightest.

Posted via CB10


A very smart company.Way to go for picking BlackBerry instead of other NSA loving smartphones..


Good news

Posted via CB10


Great news.
On a separate note, I wonder why they picked Q5.

 CB10 


I kind of thought that too. Maybe they just want email and eBBM - strickly good, effective, and secure communicating. With that, you don't need a 10 version. Take care of the bottom line you know.


They need devices that work well and are meant for business, not fun.

Q series are all about that. Q5s are cheaper than Q10s. It all adds up well.

And they do have Z10s in there.


BlackBerry needs to sell security in the morning, in the afternoon and before going to bed at night. If you can't provide a secure communication platform, you might as well go home.

Posted via CB10


BlackBerry shouldn't go to bed at all.

[URL="bbmc:C00231F3E"]Litecoin Insider[/URL]

zoe sun

good news!

Posted via CB10


Welcome abroad

Posted via CB10

Peter Lee4

Great stuff. Good to see blackberry cranking out those BES 10 licenses!

Posted via CB10


That's great news!

Surprised to see a company going for Q5s. Can't blame ' m though ;-)

Posted on the awesome Blackberry Q5


Great news for team blackberry

Posted Via my Kick @ss BlackBerry Z30



Posted via CB10 on my Z10


Good to hear they are moving some of that inventory.

Posted via CB10


Great news for Waterloo BlackBerry...hooray! Keep hitting hard on strengths like security and flexibility. Keep moving things along Chen.

A shout from my Z30


More good news!

Posted via the super amazing BlackBerry Q10


Love hearing good news...Keep moving BlackBerry!

Posted via CB10


Good new for BlackBerry , I hope. How many times have seen stuff like this only to find out it's a bad rumor. Just saying.

Posted via CB10

jdm joe

Keep moving. Don't stop believing!

Posted via CB10

Eduardo S

Way to go!Blackberry needs to enter Brazil, it's a market with huge potential. The majority of people here doesn't even know Blackberry anymore,because they only buy Samsung and Apple.

Posted via CB10


Good news. Smiling!!!!


Let's go!!!!!! Keep Moving #TeamBlackBerry

Posted via CB10


Nice! That's a lot of devices.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON! (Soon to be the almighty Z30!)


Always a worthy read and imho an objective view of BlackBerry's situation.

Don Diego endorses the Zed.


Excellent news!!

Posted with my Q10 via CB10


At least they take their security seriously, not like some. Well done to them.

Posted via CB10


Good to see that they maintain that enterprise presence. If I had a company with secrets I'd go with BB without hesitation.

Posted via the Android CrackBerry App!


Way to go Blackberry...Adam if you see this can you compile a list of all those companies worldwide or state agencies who have bought on to BlackBerry 10? Thanks...

Posted via CB10


Nice addition to the Chrysler rollout and US govt, 80K units we have recently been informed of.

Posted via CB10


Any update w Ford and Sync?

Posted via CB10


Excellent news.

Posted via CB10


Let's hope these sparks may keep on flashing until the IT world finally realizes the genuine and unique business approach of BlackBerry. Keep on moving in that direction! With the speed and efficiency of your unparalleled OS10.



Outside of the US is where the huge potential lies for BlackBerry. Great news.
BlackBerry forever!

Posted via CB10


Rock on BBry!

Scribed via zee Cue X on X.II.I


Keep it up BlackBerry. My buddies have been waiting for this time to come. Spread the love in Brazil. The best are Q10 and Z30 though.

Rockin' with the Q10…