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Press release: BlackBerry signs Daimler AG and Airbus Group as BES customers

By Derek Kessler on 25 Feb 2014 03:06 am EST

BlackBerry announced today that they have signed car manufacturer Daimler AG and airplane builder Airbus Group as BES 10 customers with plans to deploy BlackBerry 10 devices to their workforce. Dr. Michael Gorriz, CIO of Daimler AG said:

"BES10 in combination with BlackBerry 10 smartphones offers us the safest environment for mobile device management. With BlackBerry Balance technology, we also offer our employees the opportunity to use two profiles on one device - a professional and a private one. While the professional site is controlled and protected by IT, the user receives individual user options in the private section. With this, private services and apps can be used without compromising company data."

Airbus currently has a broad deployment of legacy BlackBerry devices and plans to upgrade their "entire BlackBerry mobile fleet to BlackBerry 10 smartphones." Airbus is reported to have conducted "several months of testing and comparison with other offerings on the market" before settlign on BlackBerry 10 and BES as their system of choice.

In addition to larger companies like Airbus and Daimler, BlackBerry has also signed a few smaller (but still largish) companies on to BES10. They include Italian airline AirDolomiti, Italian bank Banca Ifigest, fuel retailing solutions provider Tokheim, construction design and development firm Vepica, Venezuelan oil company PDVSA, and Brazilian petrochemical and engineering conglomerate Odebrecht.

Global Multinationals Invest in BlackBerry Enterprise Mobility Solutions

Daimler AG and Airbus Group are among the 80,000+ companies secured by BlackBerry

BARCELONA, SPAIN--(Marketwired - Feb. 25, 2014) - Mobile World Congress 2014 - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that Daimler AG and Airbus Group are among the latest multinational customers to adopt BlackBerry® Enterprise Service 10 (BES10) and BlackBerry® 10 smartphones.

BlackBerry's container offering delivers a best-in-class COPE (Corporate Owned Personally Enabled) management solution with BES10. Learn how Gartner views COPE offerings in the following report.

BlackBerry secures mobile communication for more than 80,000 enterprises. Enterprises choose BlackBerry for its behind the firewall protection. BlackBerry's end-to-end, gold standard security capabilities help customers to rest assured that their mission critical data is safeguarded across every mobile device on the network.

Daimler AG, one of the world's leading manufacturers of passenger cars and commercial vehicles, relies on BlackBerry 10 smartphones for employees with increased security requirements. "BES10 in combination with BlackBerry 10 smartphones offers us the safest environment for mobile device management," said the automobile manufacturer's CIO Dr. Michael Gorriz. "With BlackBerry Balance technology, we also offer our employees the opportunity to use two profiles on one device - a professional and a private one. While the professional site is controlled and protected by IT, the user receives individual user options in the private section. With this, private services and apps can be used without compromising company data."

Airbus Group, a global pioneer in Aeronautics, Space and Defense-related Service, also chose BES10 and is upgrading its entire BlackBerry mobile fleet to BlackBerry 10 smartphones. This decision by Airbus was made after several months of testing and comparison with other offerings on the market. Airbus' vigorous testing was conducted to ensure that their high standards and requirements for security, confidentiality, and Mobile Device Management capabilities were met by BlackBerry 10.

"Our customers recognize the value that BlackBerry 10 solutions bring to meet the needs of an increasingly mobile workforce and the sensitive nature of data shared across terminals and platforms - requiring the best end-to-end security technology," added John Sims, President, Global Enterprise Services at BlackBerry. "Companies like Daimler AG and Airbus Group, as do all of our enterprise and government customers, need to share and access confidential information on a daily basis, making smartphone security a key priority. With BES10, security, productivity, communication and collaboration are the pillars for what BlackBerry aims to deliver to its customers."

Today at Mobile World Congress, BlackBerry also announced a new promotional program for BlackBerry's enterprise mobility platform that allows certain customers to deploy BES10 at no cost. Visit and for conditions and pricing information.

Additional customers include:

AirDolomiti, an Italian Airline with approximately 550 employees, has deployed BES10 and has migrated their existing BlackBerry smartphones to new BlackBerry 10 smartphones. "As an international airline, we need to provide our employees the most efficient, secure and cost effective communication tools. BES10 allows us to maintain our high standards of efficient, secure, real-time, international collaboration," said Fabio Biancotto, ICT Director AirDolomiti.

Banca Ifigest, an independent bank, based in Florence, Italy, needed an EMM solution to manage its mixed mobile environment. "BES10 enables us to securely, simply and effectively manage our BlackBerry, iOS and Android devices from a single user-friendly graphical interface. A multi-platform solution is exactly what we needed and BlackBerry offers this with high security standards across personal devices in our BYOD environment," said Daniele Grassi, IT Manager, Banca Ifigest.

Tokheim is one of the world's largest providers of fuel retailing solutions. "Our data has always been secure thanks to BlackBerry, and we appreciate the single platform provided by BES10 to facilitate the management and control of BlackBerry and other devices," said Corrado Fasano, Manager, Tokheim. "In addition, with the added bonus of BlackBerry Balance technology on BlackBerry 10 smartphones, and support for iOS and Android devices with BlackBerry's Secure Work Space, our employees can enjoy all the benefits of a cutting-edge smartphone while we can rest assured that all corporate information is kept completely separate and secure from personal content."

Vepica, a global industry leader with more than 40 years of experience in designing and developing construction projects uses BES10 to manage BlackBerry, iOS and Android devices. "The accelerated growth we're experiencing as a company demands that we adopt a solution like BES10, which provides us with secure remote access to the different services and features of our business systems. At the same time, the platform increases productivity and continuous, real-time communications among our workforce," says Marianela Gil, VP of Information Technology at Vepica. "One of the main reasons we chose the BlackBerry solution is that it gives us the flexibility to manage devices on multiple platforms, effectively and securely. Additionally, our corporate BYOD policy required the flexibility of the BES10 solution, which we viewed as a decisive value add," explained Marianela.

PDVSA, the leading Venezuelan oil company in Latin America, chose BES10 to manage their BlackBerry devices and ensure compliance with their BYOD corporate policy. "At PDVSA, we work to maintain a high level of security and operating resilience to reach key objectives in Venezuela, aligned with our strategy for the country. This is why we need an EMM platform capable of offering excellent security, and that's BlackBerry Enterprise Service 10," said Keith Fernandez, who's in charge of Information Assets Security at PDVSA, which falls under the Corporate Management Office of Loss Prevention and Control. "We're very pleased with the security and flexibility that BlackBerry Enterprise Service 10 offers for our devices, and having features included in them that enable our mobile workforce to be more productive, it's really an easy decision to have chosen this solution."

Odebrecht, a Brazilian organization with global presence, and a leader in the engineering, construction, chemical and petrochemical industry in Latin America chose BlackBerry solutions for its security. "BlackBerry 10 smartphones and BES10 provide the security and reliability we need for our daily operations," said Odebrecht's CIO Andre Schneiter. "In addition, BlackBerry Balance technology offers great flexibility and privacy to our executives, which was also a decisive factor."



Great news! Very good news indeed. Go Team BlackBerry (Y)

Posted via CB10


Will be interesting to look at stock price tomorrow.

Q10 \m/


You betcha!!!

Posted via CB10


These are important customers. Good going, BlackBerry. Now if only the scandal-ridden U.S. Air Force could see the light and drop its plan to adopt the not-secure iPhone...



Posted via CB10 with my BB z30


That would be huge. Fingers crossed it actually happens.

Posted while peeking and flowing on my incredible BBQ10! 



Posted via the Android CrackBerry App!


This is going to be another great day for BlackBerry. Just wondering if the stock market will agree?

Posted via CB10


At least tomorrow it will....fingers crossed!!!

Posted via CB10


The stock market is often driven by forces other than reality. Just saying. :)



Since 2010 

Laird Goulet

Great news!

Posted via CB10


As a former employee of Daimler:

Guys - you are still cool.


What were the USAF thinking?

Posted via CB10


That's what....they weren't!!!

Posted via CB10

Prem WatsApp

In light of this news piece, they made themselves the laughing stock in G W Bush fashion.

iPhone for me? Scr... ahem Q that! (posted from the latter)


Especially after the recent Apple security scandal. It's just ridiculous.


Talk about working fast, Chen is the MAN!

jojo beaconsfield

@nquyen...New team going for the gold


I heard rumors about Daimler AG but Airbus is a nice surprise


Airbus is a shocker. We've already seen changes here in Mobile AL since they moved here. I wish BlackBerry continue success.

Posted via CB10


Awesome. Lots of interesting news today! - C00012735/ Mike Garson Photography - C00471EA8

Prem WatsApp

MOAR of this. Promise less, deliver MOAR!

iPhone for me? Scr... ahem Q that! (posted from the latter)


Well done Team Blackberry!!

Loving My SexyBack Z10!


This makes me happier than all the newly announced devices. This ist what BlackBerry needs most. Big names.

Posted via CB10


There are even more: A friend of mine told me yesterday, his company switched to BES too (big german company > 10000 emplyees, financial business). He was not happy, he's an Iphone fanboy LOL (Does not really know what BES is).

Prem WatsApp

Even he will be on BES, and he would probably not even know. LOL

Zzzzwiped from a Zedevice....


Ontario government and major CDN banks also switching.

Posted via CB10


This is too much to handle, oh wow. Smile, go BlackBerry!!!!!!


perfert news .
This is was we need …


Wow BlackBerry must revive BlackBerry must rule again :)

Posted via CB10


Very good!!!...Bravo Blackberry ;)


What a day for nice BB news ! Luckily we see more and more big companies sign up with BlackBerry. Question : can someone at CB give a shortlist of important companies worldwide who have chosen to deploy BB since, let's say, January 2013 ? Would be interesting !

jojo beaconsfield

@Jag..they had it free for a test drive,now the orders are going to Snowball,keep your fingers crossed


This is great news. These are huge European companies with many thousand of employees. On a side note, is it just me or are the European companies leading the charge on the enterprise side. Looks like they have an aversion to tech companies domiciled in the US . And for good reason as the NSA clearly colludes with US tech to targets foreign based companies.

Posted via CB10


US is too enamored by crapware.


Hopefully this is where all the written down Z10's are going.

Subscribe to Tri County Catering and Party Idea Channel. Pin #C00123065

jojo beaconsfield got it !!!


WOW! Thats impressing!


Sweet news!!!


Posted via CB10


Great news!! :)

C0038297E Quote of the Day (BBM Channel)

Christophe Piquemal

That's a fantastic news and a fantastic day for BlackBerry!


USAF asked Apple to install one of those iDiot buttons on the dash of every jet. Expect a lot more pilot ejections and crashed planes in the future.

Posted via CB10


Love the positive news. Way to go BlackBerry!!

Posted via CB10


These announcements are awesome. Big names hitting BB10, we are slowly but surely moving forward!

Posted via CB10


Yeah buddy! JC is driving the bus.

Sent from the phone of the gods.....Z30



Up next Chrysler Daimler signs up to QNX Cloud!!

BlackBerry Q10  & Full Metal CB10!


Ummm, Chrysler hasn't been associated with Daimler for some time now. In fact it's now owned by FIAT. The good news is that the CEO of Fiat-Chrysler is holds Dual Canadian-Italian citizenship so who knows he may be well disposed towards Blackberry/QNX.


Fantastic! More & more good news since JC dropped the "interim" from his CEO title. Go BlackBerry!


Congratulations team blackberry

BlackBerry 10 - Built to keep you moving


This is fantastic!

Posted via the super amazing BlackBerry Q10


Awesome! Loving all of these great news recently. Still shaking my head in regards to USAF.

Zed 10 with 1925 leak


Tweeted this article to John Legere.

Zed 10 with 1925 leak


This guy works hard and fast! He overkilled the previous CEO!

Posted via CB10


I'd love to see BlackBerry use this kind of information to help build consumer and business confidence in the brand, without cheaply advertising partner names but just subtly mentioning the numbers of corporate contracts etc...

Posted via CB10


Yeah! Go BlackBerry go!


Good going. It is news like this that will change the perception.

Now MB needs to put out a native my race app for the Mercedes owners.


Posted via CB10


Keep them coming :)

Posted via CB10


Ok BlackBerry!! Chen going in!

Posted via CB10


I've worked for Airbus before on their BlackBerry 5 migration! As I'm based in France, the significance of this is huge and may well persuade all the others to sign up! First Peugeot Citroën, now Airbus...very positive !

Posted via CB10


Great news especially if both companies are in grading all their phones as well. This is good marketing, finally we might see BB10 being adopted widely!!!?

Posted via CB10


Targeting and focusing on the enterprise market is a good way for BlackBerry to right itself up again. Even if the consumer market may not be great, if they can get a good, strong hold on the enterprise side, BlackBerry will survive well.

Posted via CB10 on my Z30


Felicidades!!! Great News!!!

Posted via CB10


great news bb, keep it coming
now we need some big NA banks to sign on. that will really start to send some messages to the rest of the big companies holding out.
afterall, its a lot cheaper for a company on the fence to sit and wait to see what others do, rather than spend time and money testing many different systems.

once more and more companies sign on, the other companies can easily jump on the BB band wagon (BBBW) and enjoy the best there is

David Murray1

Woop woop :D

Posted via CB10


Wow... what a wonderful news
Well done BlackBerry.
On a side note..
...... GO BlackBerry GO!......

Posted via CB10


Very good news.

My dream is to own 1% of blackberry share.

Posted via CB10


Who are these companies? What size?

Posted via CB10


Market cap:
- Airbus Group - 41.57bn EUR
- Daimler AG - 72.41bn EUR
- BlackBerry - 5.15bn USD
=> your question should be who is BlackBerry?


Love your avatar.

pee·vish [pee-vish]
1.cross, querulous, or fretful, as from vexation or discontent: a peevish youngster.
2.showing annoyance, irritation, or bad mood: a peevish reply; a peevish frown.
3.perverse or obstinate.


Keep Moving!!!!!

Posted via CB10 and my z10

graham bowers

One of the best things to happen to BlackBerry was when Angela Merkel had her phone hacked and switched to BB10

Posted via CB10


I'm glad they are doing these. My last company is a big BlackBerry supporter - and in fact, BlackBerry 10 devices are dominant for new phones over iOS. But even they questioned if they made the right decision over fears of longevity of BlackBerry. This can become a self fulfilling prophecy so hopefully a lot of these sign up press releases help foster confidence.

Unfortunately, in the media, the lunch lady in the local high school could give up her BlackBerry and the Verge would report on it.



ChannelX C000D3759 We promote channels


Nice!! I get tired of people asking "BlackBerry is still in business?"

Posted via CB10


Let the good times roll.


I gotta chime in here. Wow. I always felt confident with Blackberry and its abilities. These news gives even more proof of the real value of Blackberry. Whats that old saying " go big or go home". Americans can have their iPhones and galaxies, tackle the global market, earn their confidence and become a global force once again. Mr. Chen, it seems, has given the industry confidence in Blackberry once again.

And patiently awaiting the slider, hopefully.

Blackberry, my proverbial middle finger


While Apple plugs security holes in its OS, BlackBerry continues to prove itself to be the adult in the room.

Posted via CB10