Press Release: 7digital and RIM Strike a Chord with Music Store on the BlackBerry PlayBook

7digital and RIM Strike a Chord with Music Store on the BlackBerry PlayBook
By Bla1ze on 9 Mar 2011 12:28 am EST

Looks like our prediction of Research In Motion making SXSW a venue to demo the BlackBerry PlayBook is starting to ring true. Hopefully we'll see some more press releases along the way but in the meantime, some great news for music fans has come out of the press release below. Research In Motion have again teamed up with 7Digital to provide users with a store-front for music purchases only this time on a much larger scale.

Press Release

7digital and RIM Strike a Chord with Music Store on the BlackBerry PlayBook

7digital Music Store to be pre-installed on the BlackBerry PlayBook at launch in the US and Canada with further international roll out in 2011

7digital Music Store lets users browse, preview and purchase tracks from a catalogue of over 13 million MP3s

LONDON, UNITED KINGDOM and WATERLOO, ONTARIO--(Marketwire - March 9, 2011) - Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) and 7digital today announced that the 7digital Music Store will come pre-installed(i) on the BlackBerry(R) PlayBook(TM).

The 7digital Music Store will give BlackBerry PlayBook users access to 7digital's catalogue of over 13 million high quality (320kbps) MP3s. BlackBerry PlayBook users will be able to search for tracks, albums and artists and preview tracks before making a purchase. Users can also discover new music through 7digital's recommendation technology. Prices for BlackBerry PlayBook users will match the prices on, with individual tracks and albums priced in a customer's local currency.

Ben Drury, CEO 7digital comments, "We're really excited to be working with RIM to bring the 7digital experience to the BlackBerry PlayBook. RIM has created an incredible tablet with premium multimedia features and together we are delivering a truly exceptional music experience for mobile users, offering content that is extremely easy to discover, purchase and use.

"We currently have the largest international footprint of any MP3 digital music seller and we look forward to expanding our business with RIM throughout the year."

"The 7digital Music Store is a perfect complement to the high-performance BlackBerry PlayBook, providing users with fast searches and downloads, and a slick interface that makes it very easy to discover, purchase and enjoy music," said Alistair Mitchell, Vice President, BBM Platform & Integrated Services. "We are thrilled to be working with 7digital to provide BlackBerry PlayBook users with access to an amazing catalog of 13 million tracks."

The BlackBerry PlayBook tablet running the 7digital Music Store application will be previewed this week at the South by South West conference in Austin, Texas.

(i) Certain territorial restrictions may apply.

About 7digital

7digital is a leading digital media delivery company based in London and operating globally. Through 7digital's download store ( consumers can access over 13 million legal high quality MP3 music tracks as well as audiobooks and videos at competitive prices across Europe and North America.

Combining 7digital's secure and robust technology platform with the broadest agreements in the digital media industry, the company provides comprehensive digital download services to a wide range of partners around the world. 7digital has worked with record companies, artists, FMCG brands, retailers, consumer electronics companies, fashion brands, advertising agencies and many other organisations to harness the power of digital entertainment, music, video, audiobooks and ebooks, to engage customers. For more information visit

7digital has provided digital media services to over 500 partners including: RIM, Samsung, Toshiba, HMV, Spotify, Imagination Technologies, Universal Music, EMI, Warner Music, Sony Music, Waterstone's, AOL/Winamp, Imerge, Nestle, Hugo Boss, Yahoo!, Amnesty International and Adidas, and have delivered tens of millions of digital products in over 30 countries.


About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry(R) solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit or

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services. 

Reader comments

Press Release: 7digital and RIM Strike a Chord with Music Store on the BlackBerry PlayBook


I'm sure amazon will have a way onto it just like with ebooks via the kindle app.

RIM aren't like apple.

Apparently the music app one the playbook is super good, don't go by the phones which don't even have the same OS!

I hope so.

I love my BlackBerry simply because of the audio codec support.

But the PlayBook is a totally new game.

Please don't drop the ball, RIM!

I want this thing but I'm torn. I really want them to ship this damn thing or I'm going to have to buy an iPad, but if they screw this up they're cooked.

BTW, I know it doesn' t have expandable memory per se, but can you access files from your BB? If I put a couple movies on my bolds SD card would I be able to watch them on the playbook? It seems possible since you're tethered to it, but they might restrict that a la apple.

i dont think bluetooth could support that high a transfer rate.your giving the playbook too much work to do

Um if you haven't bought an iPad yet you aren't going to so you "threat" is meaningless.

32 or 64 G should do the trick how many movies do you have to lug around?

I saw press release and then a picture of the playbook and $#!+ my pants.. But then nothing.. Lol

It increasingly sounds like RIM is going to announce the PlayBook at SxSW this year, which is an awesome idea. The week before the music starts is when the digital media folks converge and tablets are going to be what everyone is talking about.

PLEASE can all you release date whiners shut up about it until March 31? Since SEPTEMBER RIM has been saying Q1. Q1 ends March 31. It's March 9th. I would rather RIM takes up to March 31 at 11:59:59PM if it means that they are shipping a more stable device.

Why the heck would they announce in the middle of the iPad2 launch? They'll get lost in the noise.

PLEASE either go buy your iPad2's and Droids and then leave us alone here in Crackberry world to watch for more indications of what a great device this is going to be. It already promises to wipe the floor with the iPad/iPad2.

My two cents... RIM will announce it in the last week of the month and then it'll hit the stores the following week (and the week of the 15th in Canada). I'm just fine with that. I've been saving my pennies and I'm getting TWO of them. One for me and one for my better half. Going to have some fun video calls :-)

Canada and the US will launch at the same time - that is going to be the way of things going forward. I've had that confirmed but I could not get a release date confirmed.

The iPad 2 has been a bit of a yawner so announcing something so soon isn't going to be a big deal.

Doesn't surprise me as Canadian retailers would go nuts for RIM forcing all us crackheads to head down south to buy one on the first day. I know one at least major (surprising) Canadian retailer plans on doing a big splash just after the 15th of April (but not by very much!). I can wait that long.

It's not retailers - it was the Canadian and Ontario government. They were a bit upset over giving RIM R&D credits and tax incentives yet having the products released elsewhere first.

Overall I like the 7digital music store more than amazon's mp3 offering. Amazon's BB app is a bit cleaner and easier to use though. 7digital has 320kbps MP3 files where as amazon only has 256kbps files (note, not all of the files on 7digital are 320kbps). 7digital seems a bit more liberal with the music you purchase, as you can download it several times directly from their website without using a special app.

Reviews I've read say 7 digital beat Amazon MP3 and iTunes. I've only used the latter two so I'm not sure myself.

I'm sure 100% that Amazon MP3 will be on the playbook, but I like the choice of 7 digital it just reinforces the fact that RIM is an international company not solely focused on USA or even North America.

I find it a little strange that it's not Amazon MP3 after all the effort RIM put into developing the Amazon MP3 app for phones. Unlike some others here, I'm not convinced that an Amazon MP3 app on the PlayBook is certain...after all, it took RIM making the app for the phones since Amazon apparently would not do it on their own. I suppose the web site may work, but I don't know how their downloading utility will interface with the PlayBook's file system.