Porsche Design P'9981 now available in Canada

Porsche Design P'9981
By Bla1ze on 14 Jun 2012 08:37 pm EDT

Although you could have easily imported a Porsche Design P'9981 from any number of online retailers since its initial release, Canadians looking to get in on the premium device can now pick one up within Canada. RIM chief executive officer Thorsten Heins and Porsche Design Groups Juergen Gessler were on hand to unveil the device and to celebrate the grand opening of the Porsche Design's Store in Yorkville Toronto.

“Porsche Design has been a symbol for Iconic Style since 1972. And the brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO of the Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s technology-driven focus, which combine to deliver engineered luxury and powered performance in a smartphone for the discerning consumer.”

As we already know, the Porsche Design P'9981 isn't going to be a device for everyone out there but if you have the $1890 it will cost you and want to enjoy a different BlackBerry experience it's certainly an option to consider. You can check out our full review of the Porsche Design P'9981 or read on below for the full press release from RIM.

New P’9981 Smartphone launches in Canada

Engineered Luxury Meets Powered Performance

Stuttgart/Waterloo - Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today launched the elite new Porsche Design P’9981 smartphone from BlackBerry® in Canada. The Porsche Design P’9981 smartphone from BlackBerry is now available at the new Porsche Design store in Yorkville Toronto at a retail price of $1890.

Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The handset also includes a premium, exclusive PIN that easily identifies the customer as a holder of a Porsche Design P’9981 smartphone from BlackBerry.

“Porsche Design has been a symbol for Iconic Style since 1972. And the brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO of the Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s technology-driven focus, which combine to deliver engineered luxury and powered performance in a smartphone for the discerning consumer.”

“This collaboration stems from a shared belief that form equals function,” said Todd Wood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”

Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor and Liquid Graphics™ technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It also features HD video recording, 24-bit high resolution graphics, advanced sensors enabling new augmented reality applications, and built-in support for NFC (Near Field Communications). It comes with 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.

BlackBerry® 7, the operating system for the new Porsche Design P’9981, delivers a highly refined and integrated suite of phone, email, messaging and social apps. It includes a next generation BlackBerry® browser, which provides a fast, fluid web browsing experience that is among the best in the industry, and comes with a number of pre-loaded applications that keep customers connected and productive throughout the day.

For more information please visit http://ca.blackberry.com/smartphones/p9981/.

About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM).

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate",  "may",  "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

Reader comments

Porsche Design P'9981 now available in Canada


Yep, I was at the opening event in Toronto this morning, great location, even got to talk with the CEO of Porsche Design on location :D

This won't be the only store though they'll be expanding and plan to open more stores across Canada

Why would anyone spend that kind of money on a device with an operating system that will become obsolete probably by summers end.

Obsolete by summer's end? You clearly do not know what you are talking about. If there's a high end market for this and it appeals to those with extravagant tastes, then that is good for the brand. It wasn't designed for you or the other cowboys here who are quick on the assault.

+ 1000

If someone ever gave me a phone that looked like that, I would wonder if they have something against me. Then I would turn around and sell it to someone who is aesthetically challenged...

Someone should start a survey in a forum to find out who else thinks this thing is pure Bugly...

All of your comments above mine and the OP's are hidious. You can NEVER appreciate anything without judging it by what it looks like.

Get a damn new perception and stop it. Haters gonna hate, who have nothing better to do.

exactly this phone is retarded, if RIM spent the time they took to make this and instead focused on their OS maybe they wouldn't be in the situation they are in now

yeah i know that but they shouldn't have sanctioned it, they are not at the top of their game, they shouldnt be having expensive model phones be made for then when they arent selling their regular phones well enough

I'm tired of hearing about this phone; one that most people will never own. And I agree, it's Fugly.

Tired of hearing/reading about it?
Don't listen and don't read about it then. You can't stop people from buying it either. They'll tell ya off.

Worlds BOLDEST phone?


Will people ask you about it?


/Haters gonna hate!

/Device agnosticism or bust!

1. IMO, this is the most hideous thing ever associated with RIM. I would think the only people it appeals to are new money folks who are ostentatious, with too much disposable income and not enough taste

2. Even if it was the most aesthetically pleasant looking phone in the world, isn't it still just a 9900/9930 with a new suit on, and the only difference software wise is a different theme??

1. Don't judge.
2. It's a fantastic phone designed by Porsche. Even if it has the same/similar innerds, it's still great.

I really don't understand the hype: this phone is ugly, and seems to be hard to use (check the keyboard!!). And then the price: come-on, we're in the middle of a severe recession atm...

Really, this piece of junk doesn't have a chance, even if it was sold for $400.

Can we please go back to reality?

1. Stop judging it. You don't look like one who could EVER get impressed by anything.
2. It's not a fucking piece of junk. Take your asshatted comment elsewhere. GTFO.

FTFO yourself, @ss...
I'm impressed by many things, but not this.
And I judge whatever I want, so do you it seems....

I'd like to see it in person. They should ship one out to every carrier to display in the countries which it is available. Generate some buzz for BlackBerry!

You must be new to the internet @rootbrian. We all can't like the same things, but we can voice our opinions on a forum. This phone doesn't make a lot of sense to most right now considering RIM is one foot in the market grave. Maybe if you buy a million or so RIM may stay afloat for another month or so after BB10 fizzles out.