The update became available yesterday, May 28th, and includes a limited pilot for events in the Kitchener-Waterloo area -┬áKitchener-Waterloo Summer Lights, Steel Rails, Taco Fest, KOI Festival, In Running Colour, Grand Porch Party, and Big Music Fest. If you're in attendance for any of these events, why not check out the app and take part in the challenges.
You can check out our video review of an earlier version of the app to see it in action. Full Press Release available below.
Experience events through a new lens with interactive photo challenges from Pictures This
WATERLOO, ON, CANADA - May 28th, 2014 - Dandy's first crowd-sourced mobile app, Pictures This, is on its way to becoming the absolute go-to mobile app for event organizers, attendees, and sponsors.
Released as a daily photo scavenger hunt in January 2014, Picture This has evolved into a unique way for events to collect high-resolution photography, highlight sponsors, drive traffic, and increase sharing on existing social platforms.
Organizers create a private challenge set for their events with interactive photo challenges highlighting their sponsors, activities, locations, and/or entertainment. As attendees participate, events can award badges to users for winning photos and even sweeten the pot with giveaways, prizes, coupons, or discounts.
"The challenge with most event apps is the second the event is over, users delete the app from their phones. Picture This acts as a platform that users will keep on their phone year round, using the same app for weddings, festivals, sporting events, golf tournaments, etc." Matt Scobel, Co-Founder and CEO of Dandy.
Events still need to keep their branding consistent, control their messaging, and promote their own social networks. Picture This takes a unique approach to this by giving the event complete control of the look and feel of their challenge set. Events can adjust their colours, branding, and include links to their Twitter, Facebook and Instagram. These accounts along with the events hashtag are automatically embedded in the user's social posts. Users unlock these challenge ssets via a private 'unlock code' provided by the event directly to their attendees.
Picture This, like all apps by Dandy, relies heavily on community involvement and feedback. Derek Lebert, co-founder of Block Three Brewery in St. Jacobs, ON and Day community member, proposed the idea of private photo challenges for events and brands. "As a company co-owner, I saw the ability to create specific private photo challenges as a really new and unique way for events and brands to engage and interact with their attendees and customers. We are excited to be one of the first to use this feature and create a Block Three challenge set for our customers."
Picture This releases to the public on May 28th, 2014 on Android, iOS and BlackBerry with a limited pilot for events in the Kitchener-Waterloo region, including the City of Kitchener and Waterloo's Summer Lights Festival, Steel Rails Sessions, In Running Colour, Grand Porch Party, KOI Festival, and Taco Fest. Picture This will be available for events outside of Waterloo starting in August, 2014.
Dandy is feature in Entrepreneur Magazine, as one of Entrepreneur's 100 Brilliant Companies of 2014.
Dandy is a community drive crowd-sharing platform for mobile app development. Users suggest app ideas and participate in voting, feedback, design, funding and development. When apps are made, Dandy shares revenue with the entire community based on their level of contribution.