Pebble has announced a new premium version of the popular smartwatch today dubbed Pebble Steel. The Steel will be available in two versions — a Black Matte and Brushed Stainless — and will come with matching metal bands as well as a black leather strap. The Pebble Steel will be sporting Gorilla Glass and an anti-fingerprint coating as well.

While Pebble doesn't yet officially support BlackBerry 10, there are some great third-party apps that keep the two working together without much compromise. The Pebble Steel is available for pre-order now for $249 and will begin shipping on January 28th.

If you're interesting in the Pebble, Pebble Steel (or any other smartwatch for that matter) be sure to head over to Smartwatch Fans for all the latest news and coverage from the CES show floor

Press Release

Until now, Pebblers discovered apps and watchfaces thanks to wonderful third party resources like MyPebbleFaces. In fact, 3 million apps and watchfaces have been downloaded so far.

By the end of January, the Pebble appstore will offer a centralized location for users to discover, manage, and install apps and watchfaces.

Pebble appstore makes browsing easy, with categories for Daily, Remotes, Games, Notifications, Tools & Utilities, Fitness, and—of course—Watchfaces. We’re making it easier than ever to find your next favorite app for things like tracking your workout, managing your music, or controlling your thermostat.

In addition to being a simple one-stop shop, we’ll be curating the Pebble appstore, bringing the latest and greatest apps and watchfaces to your wrist in no time. Developers who want their Pebble apps in the appstore at launch must submit them by January 9.

Second, we’re delighted to introduce Pebble Steel: our new, premium smartwatch. With Pebble, we created an iconic, colorful, and sporty smartwatch, but we wanted to build something even more refined—cranking the style dial to 11.

Pebble Steel takes everything you know and love about Pebble—the crystal clear ePaper display, weeklong battery life, and waterproof design—and wraps it a smaller, thinner package. It’s made of forged and CNC-machined stainless steel.

Pebble welcomes Steel to the family.

The display is protected by a Corning Gorilla Glass lens with an oleophobic, anti-fingerprint coating. The housing also subtly incorporates a RGB LED light to indicate charge status. Like the original Pebble, Pebble Steel is waterproof up to 5 ATM.

Pebble Steel comes in two finishes: Brushed Stainless and Black Matte. All models are bundled with both a matching metal band and a black leather strap. The Black Matte Pebble Steel is crafted using a process called Physical Vapor Deposition to provide a tactile, deep black finish that’s also ultra-durable.

Starting today, you’ll be able to order Pebble Steel exclusively from getpebble.com for $249 US, which includes free courier shipping worldwide for early orders. Orders for Pebble Steel will begin shipping on January 28.

Third, we’re extremely proud to announce that Pandora, ESPN, and Mercedes-Benz are joining Yelp, Foursquare, GoPro, and iControl in our growing family of partners. We can’t wait to share the apps they’ve built to bring tiny moments of awesome to your Pebble everyday.

Pandora, iControl, and Mercedes-Benz will be demoing their Pebble apps with Pebble Steel here in Las Vegas. Please come take a look if you’re attending CES! For those who can’t make it in person, please watch Eric’s announcement video showcasing Pebble Steel and our partner apps.

We’re super excited about what the Pebble appstore, Pebble Steel, and our new partners bring to the table. Our mission is clear: create the gold standard for wearables that mesh perfectly with your everyday life, and build the fundamental ecosystem and platform for these devices.

Two thousand and thirteen was phenomenal for Pebble, but expect even more this year as we continue to improve our platform and listen to the feedback from our users and developers.

So, with two flavors of Pebble now in the world, who’s going to be starting a watch collection?