There's a quote in the book The Alchemist that I like which says "What happens once will never happen again. But what happens twice will surely happen a third time." In the case of CrackBerry's iOS-related sister site, we're now onto round number 4.
The site originally launched as PhoneDifferent.com in April 2007, just a few months after CrackBerry.com went live. That name was based on Apple's Think Different commercials. The connection proved too obscure for all but the Apple hardcore though, so PhoneDifferent merged with the TheiPhoneBlog.com in May 2008, keeping TheiPhoneBlog name. With the site being a lot more than just a blog and Apple releasing the iPad, another name was needed and in February 2010 TheiPhoneBlog got abbreviated down to TiPb.com. For those who knew the history behind the TiPb name it made sense, but beyond that it didn't and the name proved a little too difficult to intuitively pronounce (Tip-Bee... i think?!). Suffice to say, we've been on the lookout for a better iOS domain for a long time now, which is no easy task - everything is it taken, not for sale or can be had for stupidly unreasonably-high (on crack) prices.
But today our iOS frenemies have finally re-launched TiPb.com as iMore.com. Definitely a big improvement and it suits the site's mission... Delivering More of everything for your iPhone, iPad, iPod Touch and everything iOS. More news, More reviews, More contests, More help, More everything for your I. Matching the new name is a newly updated site, so jump on over and check it out. I don't want anybody turning their back on BlackBerry, but I know a lot of us BlackBerry owners also own iPads and iPod touches, so if you do want to keep on touch with Apple stuff, do it over at CrackBerry's sister site, iMore!