Observation: RIM is Making Good on Their Plans to Penetrate the Consumer Market

By Kevin Michaluk on 27 Dec 2007 03:54 pm EST

Consumer BlackBerry Penetration
RIM is Succeeding with their Move into the Consumer Market
(photo taken on my Curve)

I went to an impromptu Christmas Party a few days ago (on the 22nd to be exact) for a high-performance gym I like to work out at here in Winnipeg. Going into the party I only knew 3 of the 19 people in attendance. As the night went on, the spirits flowed and the phones came out, I was shocked and impressed to see the BlackBerrys in the room. I counted 7 Rogers 8100 Pearls, 1 Telus 8130 Pearl, 1 Rogers 8300 Curve, 1 Rogers 8310 Curve, 1 unlocked T-Mobile 8320 and my trusty old unlocked AT&T 8300 Curve. 12 out of the 19 people in the room were BlackBerry Users, and over half of those users were on the Pearl...amazing! I know RIM's recent 3rd Quarter Results were solid, but that evening put into visual perspective just how well they are doing. 

More interesting observations... everyone was under 30 years of age, the Berry users were all BIS users, and the remaining phones at the table were crappy feature phones. While one Pearl user and three of the four Curve users had bought their phones for "business" use, everyone else was a pure "consumer"... and everyone loved their Berry and all used BlackBerry Messenger religously. I was impressed, especially considering Winnipeg is basically the opposite of berry-dense cities like New York and Toronto. Despite competition coming every which way, I think RIM's future is looking bright! 

Topics: Editorial

Reader comments

Observation: RIM is Making Good on Their Plans to Penetrate the Consumer Market


Hey Kevin,

Are you still going to Cuba? If you do, hope you enjoy yourself while you're there.

Very impressive to see all the BlackBerrys at the Christmas party you attended. Am so looking forward to BELL MOBILITY releasing the CDMA Curve in Q1 or Q2 of '08.

HAPPY NEW YEAR and keep on Crackin',


Leave for my vacation to Cuba in 26 hours!! Excited as all heck, other than the fact there will be no BB data and internet access will be limited (dial up connection in the hotel lobby and that's it!).

Happy New Year!

That's pretty awesome! I'd love to go to a party where the majority had BB's and are as enthusiastic as myself.

Yikes...those BlackBerrys are all naked! Still Berry impressive! Christmas Parties around my neck of the woods....if I mention a BlackBerry... people assume I'm talking about what kind of pie we are having for dessert. I'm trying to convert everyone.

I agree. Lately I've been seeing a LOT of BB Pearls, they were rare before, I just upgraded from mine had it for about a year - just got the Curve. Pretty wicked device. Pearl was a lot smaller though.
But yeah, ppl love their blackberrys (same here of course)

Hello I have a problem with my BB Curve 8300 I went in to my carrier and I got a unlimited internet package. But i can only access the web in Media net. I cant log on through the browser it says I cant connect A failure has occurred during the negotiation with the WAP Gatewy.

I need help dont know what to do. Thanks for helping me out.

Hi Chris,
Scroll to top of this page and click on help and discussion forums/scroll down to device help, then click on the 8300 forum. Try posting your question in that forum I'm sure someone can help you there. I do not have a clue how to help with your problem. Good Luck!