We've mentioned before that Mercedes AMG Petronas driver Nico Rosberg has been interacting with F1 fans via the teams BBM Channel. Thanks to the Inside BlackBerry Blog we now get to discover why Nico loves it so much.
As you'll see in the above video, it's the whole team that uses BlackBerry, so BBM is an integral part of how they communicate with each other — from drivers to engineers. And as BlackBerry fans ourselves, you can't really blame them for finding the whole BlackBerry experience so great.
With BBM Channels now being one of the top three social platforms for the Mercedes AMG Petronas team it looks like the introduction of the feature was certainly a step in the right direction for BlackBerry. If you can't check out the video now be sure to try later — it's a beauty.
You can follow the Mercedes AMG Petronas BBM Channel by hitting up C00011785