Remember the Guess the Name of this Device Contest? Despite over 200 entries and 300 name suggestions, NOBODY guessed that the BlackBerry 9000 would ultimately be named the BlackBerry Bold.
But in true CrackBerry.com fashion, we're going to award a contest winner anyways... and since nobody guessed the actual name the 9000 launched under, we're going to pick the first person on the thread who suggested a pretty cool name that seemed to have a lot of acceptance (once posted others kept re-posting the suggestion) and also seemed to suit the device. And the winning suggestion is...
BlackBerry Onyx
SOUJAH345 is the lucky winner who first suggested the BlackBerry Onyx name. The prize is a new Bluetooth Headset and BlackBerry Case from ShopCrackBerry.com. You can see from the image above and read here why we thought the BlackBerry Onyx name could be a good fit for the 9000. The dark face banded with color visually suits the 9000 and the Onyx name just sounds good. Onyx is a mineral..it's hard..solid... just like the 9000. Solid hardware components, a solid step for RIM. Onyx is Bold without having to come right out and say it. Onyx is an understated Bold that overdelivers. The name works on a lot of levels.
So there ya have it. I'm sure RIM paid a Million bucks to a marketing firm to finally arrive at the BlackBerry Bold branding. And while the "Bold" name is a fine, next time they should just come to the CrackBerry community first. Honestly, in addition to the BlackBerry Onyx name there were dozens of other suggestions that were pretty darn good. And just think..how cool would it be for a Big Company to embrace its #1 Fan Site and let the folks who buy the device actually determine the name for it. We wouldn't even charge for the service. Nothing wrong with leaving an extra million in your investors' pockets. :-)
Congrats to SOUJAH345 and thanks to everyone who participated!
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10 comments
So I'm the only one who thinks Halo would have been a good name because the silver ring looks like a halo? I think the contest was rigged. I knew I should have gone back and edited my post after the name released... ;)
Congrats to the w1nner!!!!
I did like the Halo name. It just seemed like it wouldn't fly in reality as these days the Halo name is synonymous with XBox which is Microsoft who makes Windows Mobile that ships on phones that compete with RIM. Kinda silly I know... but a legitimate argument. Trust me...time went into picking the ultimate winning name!
Take that out of the equation and the Halo name is right there with Onyx.
Onyx = Awesome
Congrats, SOUJAH345!
I wish RIM did name the new device Onyx. I'm still not a big fan of the name Bold for a BlackBerry, but it's growing on me. Onyx is cool, though. Better than Bold...
AS
CONGRATS HOMIE!!!!...:-D
i think the name onyx is great and catchy but i feel the name bold is better because well its bold unto itself to go ahead and say you're bold... rim is trying to make a big stamp into the consumer market, and they want to position this as an iconic device and want very firm standout branding, because the name onyx is understated, it doesn't adhere to that mentality
Onyx is a very cool and great name. I just wished I would have thought of it first. Bold is a simple easy name to attach to a Blackberry though. It goes well with the overall concept. I can't wait to get my hands on one of these phones.
Good call on the name. Onyx sounds sweet! Too bad RIM thought Bold sounded like a good name. : /
Bold is similar to Curve, and perhaps RIM was trying to keep with that theme.
On the other hand, if a new half qwerty device like the Pearl came out, Onyx would be a perfect name to follow the Pearl.
difeernet bb but all same size and shape