Of course now that Research In Motion has been re-branded to BlackBerry the whole RIMPIRE STRIKES BACK thing doesn't really work, but I think the Star Wars inspired nicknames absolutely fit the bill. Just look at the phones! The first time I saw the white Z10 I instantly thought Stormtrooper!
Putting the nicknames to use while working our BlackBerry Z10 review, the Crack team already shortened them to just Vader for the black Z10 and Trooper for the white Z10. Will the nicknames stick? I'm thinking yes!
And remember... in the movies the bad guys always lose. But in real life I'm pretty sure whoever owns the Death Star is going to kick the most ass.