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More good news for RIM as QNX is awarded as CES Innovations 2013 Design and Engineering Honoree

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By James Richardson on 15 Nov 2012 07:58 am EST
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We are clearly huge fans of QNX here at CrackBerry as since RIM purchased the company it has pretty much revolutionized BlackBerry as we know it - so it is great to see QNX named as an International CES Innovations 2013 Design and Engineering Awards Honoree, in the Software & Mobile Apps category.

For those of you that may be new to visiting CrackBerry QNX is not a new thing. The company and its software has been around for years and it currently features heavily in many cars that are on the road today as well as in a whole host of other industries even including power stations - that's how powerful QNX is.

Currently we have the BlackBerry PlayBook and the Dev Alpha devices running QNX software and of course BlackBerry 10 is much the same. You may have seen on the site in the past the BlackBerry PlayBook Police Cruiser that turned up at Kevin's house one day - that's all thanks to QNX.

I shudder at the thought of what may have happened to RIM if they had not invested in QNX!

You can catch the full press release after the break:

QNX Software Systems Limited , a global leader in software platforms for the in-car infotainment and telematics market, today announced that its QNX CARTM 2 application platform has been named an International CES Innovations 2013 Design and Engineering Awards Honoree, in the Software & Mobile Apps category. The prestigious program was created to honor outstanding design and engineering in consumer electronics products across 29 product categories. Products are judged by a preeminent panel of independent industrial designers, engineers, and members of the media.

The QNX CAR 2 application platform is a pre-integrated software stack designed to reduce the time and effort of creating highly sophisticated and personalizeable in-car infotainment systems. It is now being evaluated by select automakers and tier one automotive suppliers for use in next-generation infotainment systems.

"This has been a tremendous year for us, especially for the QNX CAR 2 application platform, which has seen exceptional validation from the automotive community," said Derek Kuhn, vice president, sales and marketing, QNX Software Systems. "We look forward to continuing this momentum throughout 2013, and the CES Innovations Design and Engineering award is a great way to start the new year."

The Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the world's largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976.

Honorees will be displayed at CES Unveiled, the official press event of the International CES, from 4 to 7 p.m. on Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay. They will also be on display at the Innovations Design and Engineering Showcase in The Venetian at the 2013 International CES, which runs January 8-11, 2013 in Las Vegas, Nevada.

Separately, QNX Software Systems will also exhibit at CES 2013 in the Las Vegas Convention Center North Hall, booth number 1837.

The Innovations entries are judged on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities, using photos provided
  • The product's intended function and user value
  • Unique or novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

To be selected as an Innovation honoree, a product needs to demonstrate innovative design and engineering. For example, it may be the first product to combine various technologies or it may offer dramatic enhancements over previous product designs.

Innovations 2013 Design and Engineering honoree products are featured on the CES Innovation Awards web page, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

Reader comments

More good news for RIM as QNX is awarded as CES Innovations 2013 Design and Engineering Honoree

13 Comments

Definitely a great achievement and speaks to the long term viability of QNX.

But I don't see how this will add to the success of BB10 other then a few new PlayBook Apps.

The reason I say this is simple. EVERYTHING is marketing and RIM still doesn't get it. The name QNX should disappear. I don't care that it has been around since 1980, it's part of RIM now and the only thing that QNX remaining a wholly owed subsidiary does for RIM is add value to the break up of the company if BB 10 flops.

QNX is in millions of cars on the road today right? The QNX Car 2 Platform looks like it is going to grow that number going forward as it looks to be more robust, versatile and feature rich then any alternative platform out there. But, RIM does not benefit from this at all from a brand perspective. Car 2 won't sell BB10.

When Jane Q Public walks into her local Ford or Kia Store to look for her next Soccer mom CUV, the sales person shows her the great features of Sync or Uvo. When she sits down in the car she sees a 'Powered by Microsoft' badge on the console and on the touchscreen.

Jane's husband John loves his toys and he walks into his local Audi store. He has no idea that RIM has anything to do with the infotainment system in the car he buys. Hell he just recently ditched his BlackBerry for an iPhone cause the guys at the office said RIM was outdated, frustrating, and has no apps.

Sure, last year alone QNX technology was in more new cars then Microsoft Windows Embedded Platform has sold since introduction in 2008. But Microsoft threw a huge shindig celebrating the 5 millionth car sold with Sync earlier this year.

RIM needs to do the same. Especially on the heels of prestigious industry awards. If RIM really wants to make a comeback and be a major player in Mobile computing, they need to absorb QNX completely and start raising consumer awareness that RIM is more then just BlackBerry and that RIM technology is leading edge and used in more then consumers are currently aware.

Sure social networking to existing BlackBerry Customers is great, but RIM is up against giants that have sprawling ecosystems across multiple consumer electronics and computing spaces. RIM needs to raise awareness that their tech is in more of the things we interact with daily then we know. This will bolster BB 10 much more against the likes of Google, Apple and Microsoft.

As great as this honor is, RIM is missing the boat on raising consumer awareness and brand image by letting it be all about a company very few people in the consumer space know exists.

had they not bought qnx they would have bought webos and had their rim branded phones to the market two years ago

What you can do with WebOS is nowhere near as good as QNX, also, if I wanted WebOS, I would have gone HP...

RIM probably considered buying Palm. But they probably rejected it for the same reason they rejected Android. The kernel is Linux. RIM has stated that Linux was to heavy and there was not enough control of the kernel to achieve the levels of security they desired. RIM wanted a lightweight, rock solid, RTOS and Linux wasn't what they were looking for.

There was also probably some redundancies with Palm that would not have made it a good buy for RIM. RIM picked up QNX for 240 million and Palm went for 1.2 Billion. Would RIM have got the extra value out of the extra expenditure? Not likely as RIM already has it's hardware business and supply chains in place. RIM wasn't looking to buy a whole phone maker, just needed a new OS. RIM would have had to divest most of Palm and they wouldn't have been able to sell the pieces they didn't need for more then they paid.

Sure it would have been a boost to their patent portfolio, but RIM has never been a company to troll it's patents so it wouldn't have been only a defensive play and RIM already has a pretty strong patent portfolio.

In other words, while WebOS is a slick intuitive OS that really was years ahead of its time and it's sad that it didn't make it, Palm would not have been a good buy for RIM.

I can't wait till we see bb10 devices connected to cars in more ways that we can imagine. People have no clue what RIM is planning for their "mobile platform" I for one am extremely excited. I know my next car will definitely have a QNX system operating it.

Great news...
BUT
why does good news @RIM gets no coverage at other media/tech/press websites??

OK, I get it now, apparently they didn't put in "a new row of icons".

Because its great news for QNX and no one cares about QNX. If RIM would just absorb them and call it the RIM Car Platform or BlackBerry Car Platform, it would be great news for RIM and other sites would go on about how RIM is building an ecosystem and expanding into new markets and showing new signs of life.

But since RIM isn't mentioned in the Press release and even though QNX Car 2 and BB 10 share a common kernel and applications, RIM is totally missing the boat in leveraging this wonderful honor to show the world that they are more then just BlackBerrys.

Plus the fact that press (media, websites etc) don't like good news from RIM! They actually like catstrophic stats, postponement of realese dates etc. So they won't mind talking about such a good news.