Micromax has been making some waves in India with their line of Android devices and now they've teamed up with BlackBerry to preload BBM for Android onto them. As we all know now, the launch date for BBM on Android is set for Sept. 21st with the iOS release coming along on Sept. 22nd.
To help celebrate the event, Micromax has now posted up a teaser on their site letting folks know something exciting is coming but to further that, Deepak Mehrotra, VP, Micromax shared some further insight into the launch and why Micromax is getting involved.
We have built a strong mobile ecosystem for our users, which not only drives them to buy our products, but also builds a connection with the brand by massifying and democratizing technology in India. Bringing one of the most popular mobile messaging services with BBM on our smartphones is yet another effort to expand our bouquet of messaging services for our consumers to connect and communicate seamlessly with their loved ones. We will continue to drive innovation ensuring that our customers have preferential access to the latest and most exciting applications such as the BBM in the future as well.
BlackBerry Managing Director, India, Sunil Lalvani also commented on the relationship stating
BBM offers customers a highly engaging mobile messaging experience, with the assurance that your message has been delivered and read, and privacy controls that let you easily connect with people without forcing you to give out your phone number or email address. We are delighted to work with Micromax to bring BBM to their customers directly on Canvas smartphones across India
We heard early on that BlackBerry was working with several OEM's to get BBM preloaded onto devices and with this announcement, it brings that count up to two with Samsung already on board. Kind of makes me wonder how many others might be waiting to see how the roll out goes before diving in. Hopefully, the partnerships will expand even further.
Check out the Micromax teaser site