If you are in the UK and are considering picking up the BlackBerry Z10 SIM free you may want to check out the Asda Direct website. For some reason they have reduced the price of the BlackBerry 10 handset to just £399, which from my investigations is between £50 and £100 cheaper than other retailers.
For non UK readers - Asda is one of our biggest supermarket chains here and is actually part of the Walmart group. I wonder if a similar offer may head over to the United States as they are family?
Anyway, for the price that Asda are offering the device that's a whole lot of smartphone for your money. They also have four delivery options or you can pick up the Z10 from your local store if you prefer.
Nice work Asda - keep them coming. Thanks Rob for the tip off.