Looking back: History shows BlackBerry is no Henry Ford

Henry Ford
By Adam Zeis on 22 Aug 2012 01:09 pm EDT

A few weeks back we ran a poll asking what color options you'd want to see for BlackBerry 10 devices. While a good number of you said you'd want to see many color options, most people simply want black and white. There's a famous quote by Henry Ford - "You can have it in any color, as long as it's black."  While RIM has mostly stuck to that with their devices over the years, the Curve line is the one big exception (okay, I'll give you a few Pearls too).

While other models don't stray too far from black, silver or white, the Curves have been all across the spectrum when it comes to color. All the way back to the Curve 8310 and 8320 did RIM provide various color options for consumers -- everything from Sunset Orange to Saphire Blue to Ballet Pink. Personally, I'm a fan of black devices, while (as you all know well) Kevin loves his white. I'd love to see a bunch of great colors for BlackBerry 10, I think that we'll most likely end up with black at launch and maybe white will follow a few months later. 

It would be awesome to see some fun BlackBerry 10 devices in blue, orange, silver, white, purple ... you name it, but I think RIM will stick with what works and keep the "black" in BlackBerry. We haven't heard anything that even hints at more color options, so it's a pretty safe bet that we won't see anything crazy at launch.

Keep reading for a look at just how many Curve colors have come and gone over the years. It's quite a big list (and took a while to get it all together) so if we missed anything be sure to leave a comment letting us know so we can fix it up. 

A History of BlackBerry Curve Colors

 Curve 8310 Red Curve 8310 Titanium  
 Red  Titanium  
 Curve 8320 Gold  Curve 8320 Saphire Blue Curve 8320 Silver
 Gold  Saphire Blue  Silver
 Curve 8320 Red    
 Sunset Red    
 Curve 8330 Orange Curve 8330 Pink Curve 8330 Red
 Orange  Pink  Red
 Curve 8330 Silver Curve 8330 Titanium  
 Silver Titanium  
 Curve 8900 Black    
 Curve 8520 Black  Curve 8520 Frost  Curve 8520 Fuschia
 Black  Frost  Fuschia
 Curve 8520 Lavender Curve 8520 White  
 Lavender  White  
 Curve 8530 Black Curve 8530 Oyster  Curve 8530 Pink
 Black  Oyster  Pink
 Curve 8530 Red  Curve 8530 Royal Purple Curve 8530 Silver
 Red  Royal Purple  Silver
 Curve 8530 Violet    
 Curve 9300 Black Curve 9300 Fuschia Curve 9300 Graphite
 Black  Fuschia  Graphite
 Curve 9300 Pink  Curve 9300 Red Curve 9300 Smokey Violet
 Pink  Red  Smokey Violet
 Curve 9300 White    
 Curve 9330 Graphite  Curve 9330 Fuschia  
 Graphite  Fuschia  
 Curve 9310 Black    
 Curve 9320 Black Curve 9320 Blue Curve 9320 Vivid Violet
 Black  Classic Blue  Vivid Violet
 Curve 9320 White  Curve 9320 Red  
 White  Red  
 Curve 9220 Black    
 Curve 9350 Black    
 Curve 9360 Black  Curve 9360 Royal Purple Curve 9360 Ballet Pink
 Black  Royal Purple  Ballet Pink
 Curve 9360 Red    
 Curve 9370 Black    
Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

Looking back: History shows BlackBerry is no Henry Ford


Keep it simple but high quality ;)

my favorite is the black 9900 with this awesome brushed(?) steel.

But yeas, the curve models are looking good with all the color, too :)

edit: first!!! LOL

Yeah, Ford gets a bad rep for being a Nazi at times, as evidenced by that famous quote.

However, this is the man who gave us the assembly line, and having multiple colors would've made things more costly since that's another fork in the assembly line and more workers, not to mention obtaining different color paints. And that all goes toward increased cost to consumers.

Personally, black is my first choice, white second. Keep it simple, two colors at the most. There's bigger fish to fry. And in all honesty, most consumers will buy a protective case or some sort of silicone skin or something to cover their phone anyway.

Let 3rd party after markets come up with different colored and different design cases since most people will put over their phone anyway. Let those companies handle the "personal touch" of what BB10 looks like on the outside.

i like to keep it simple as well that why i like black. Also, i'm sure lot of people wont agree with me but i HATE themes as much as i hate tuned cars.

KISS (keep it simple stupid)

Yes, I would also point out that the stated goal of Ford was to bring the automobile to the common person with a reasonable wage. So, controlling cost was of much greater importance than luxury features for that particular product.

Think RIM is going to have to keep the cost of BB10 devices down to begin with, so Black will be it to begin with, White a little later if sales are good.

If anyone wants a color, a custom case is always an option.

PS: How long did it take to research all those colors...

There was a comment on the poll by hoob15(snipped for brevity):

1 boy-ish color (like blue).
1 girl-ish color (like pink)
gives consumers choice without it being too overbearing."

I really have to agree with this sentiment, enough to draw in the old and new customers, not to many to seem garish or overwhelming.

Nice list adam! Must of had taken a while.
Did you type this with voice dictation as well? Ahahaha
Good article..though I feel like the trolls will come out and say it is nonsense.

Btw, how awesome would an all gunmetal grey/silver that wouldnt seem plasticy be??!

I think you missed titanium for the Curve 8320, as well as white for the 9360.

They really need to stick with just plain black and white, I can understand their old curves having different colours. Because of the copper charging ports for the charging pods, people that have cases wouldn't be able to use them easily. But with most of their devices no longer have these copper charging ports, I don't see the need for different colours.

Besides, one of their best selling line up is the Bold series. And I don't recall seeing any colours aside from the Black, and White. Different colour battery doors do not count, because the device it self is still Black, or White.

Be the first to release an all clear shell. Let's see the inards!! Be BOLD, be different.

My first Curve was the crimson 8310. I like that colour and would get a BB10 in it if it came out as an option at the start.

Keep simple YES!
But i also believe they should try something like produce a limted quanity of color every year or two. a special color for that one year. yet limited.

Am I the only one that wants to see a complete brushed aluminum case? Like the 9900, but reversed. All aluminum and maybe a flat black band on the sides. That is my dream.

Remember...we had blue BlackBerry devices well before there were Curves.
That said, I just want a BB10 and don't really care if it comes in anything but Black. Get a case if you want to personalize your phone.

Every color option is another section of storeroom space that will be needed. and demand will be different from store to store for various colors.

Besides, if your looking at the shell of your smartphone, you're doing it wrong...

What ever happened to the dark red 9360 that had came up in T-Mobile's website? I can do with just black and white, but I did like my red 8310.

the era has changed dramatically,in order to fulfill society's requirement, henry ford's ideas and statement is not exist anymore.....The evidence said we are happy with colorfull blackberry in the market.

With the curved screen technology that should show up within the next 5 years, this will be a mute point, you will be able to make it any colour you want. But I agree, black and white are sufficient for now. If you need to, get a custom case.

I always put a "Skin" on mine and can pick the color I want; keep the cost down and keep it simple, Black as in BlackBerry.

Niiice. I didn't know there were even other colours other than black and white! I like the red & fuchsia variations the most :) But I will most likely stick with either black or white and just get different casings for different moods.

Maybe this is a dumb comment, but who cares what color your phone is!! 99% of the time it's covered up by a $10 case anyway!