Latest AT&T BlackBerry Torch commercial - When 'business meets fun'

By Adam Zeis on 13 Aug 2010 02:35 pm EDT
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The latest AT&T/BlackBerry Torch commercial makes for some good Friday fun. It's clear on this one that they are out to convey the "business meets fun" motto with the new BlackBerry Torch. I'm happy to see the commericals moving in a good direction unlike the Love What You Do ads that never really made a point as to what BlackBerry was/did at all. I'm sure more of these will be coming in the near future now that the Torch is officially upon us. So take a minute or so and check this out. Happy Friday.

55 comments

zensen

I agree to an extent.... I would have said I like it... A LOT!!! haha

now just add open gl and it will be a SUPER FUN HAPPY SLIDE!!!!!!!!!!

MecTruck

Ok Rim now that's out the way plz finish the storm 3. And make it a category 5!

papped

Pretty clever commercial

Supa_Fly1

Bold and yet fun. Properly targets the market RIM is going for with this model. AT&T is doing the heavy lifting here and it seems seriously committed.

simplayer

So is RIM still then aiming this at the Business market? Is the Torch just a way of keeping their business users happy in the face of increased competition in the business sector from Apple/Google?

cacs

No doubt about it!

Jake Storm

Yep, how many business users have two phones, or a phone and an ipod.
The torch blends both and allows business users to carry just one device.

moyjoy

lol. that's awesome.

I think it's aim is both business and consumer. This particular commercial is more business driven but I think the concept as a whole works both ways.

TheOne01

Fun? blackberry?... Nah!

Jake Storm

Fun? Yah, you better believe it.

silverfang77

I especially like the large toy jet out on the tarmack.

otaview

I have had a 9800 Torch for a few weeks, and I had come to the same conclusion ... it's an ideal mix of being a solid business phone, including it's great REAL keyboard!, and it does a nice job of video and music too. The trackpad, as an alternative to touching the screen, is a great differentiator over the iPhone. Business people will love the Torch, and it's not a bad entertainment device too.

So the ad gets the right message across.

Widality

chuckh0308

They left out the fun when they left out a processor with Open GL support! Nice commercial, just not that truthful.

simplayer

So fun is a subset of OpenGL?

papped

Lol this makes no sense..

Jake Storm

Gotta save something for Torch 2

gbsn

hopping through the blackberry menus with your finger is fun menzzz wat'ya talkin' bout? touch touch

hahaha failure in motion

Icemaninc05

Very good commercial from AT&T. I'm liking it a lot.

empresstrena

I want on of those elevators! Dont we all wish we had these rides at work, id love coming to the office and do tons of overtime! lol
Torch looks slick, cant wait to get my hands on one. Telus better get it soon!

Jake Storm

Telus announced that they will be selling it September 16

danclyons

the song reminds me of Big Fish. I like the commercial very clever.

MILLYBLICK

cool commercial i'm not tripping. The only thing, is its short... but a commercial suppose to be... lol

laollis

I have to agree. This phone IS fun! Been playing with it since 10am yesterday. Charged the battery when I got it, and it's still at 40% right now. YAY!

Pilot Prop

lol ok i like this one...

experiment 626

A nice "bookend" commercial to the "Pure Imagination" ads AT&T ran a few months ago.Still think the 9780 will be the better device though.

Pootermobile

This commercial is really cool I like it a lot! Way better than any other BlackBerry commercial I've seen before :)

kb2755

That's because its an AT&T commercial, not a RIM commercial ;)

Q-fugee#CB

The latest "Love What You Do" ad makes two very good points:

1) If you have a gay-porn-star moustache, you can buy cool stuff for your trendy store. Take that, iPhone.
2) If you are a creepy stalker-girlfriend, BBM gives you verifiable read receipts that Mr. Right got your message and is in fact blowing you off while getting a restraining order right now.

Of course, what the ad doesn't say is that the same BBM system gives Mr. Right evidence that will hold up in a court of law. And just off-camera, Mr. Moustache's life partner has an iPhone in a sequin case on his belt.

--Qfg

Captivate me

I love that commerical. I think the Business meets Fun motto will really help with the marketing of this phone.

rookie83#CB

Roller coasters, Bumper cars, Roller Skating and Free Falls I can hear the girls screaming now!!!! Great idea for a commercial. The torch looks good so far I hope the storm 3/4 puts iphone and driod back a few notches keep it comming RIM!!!!!

SCrid2000

Great slogan for the Torch: "Business in the front, Party in the back"!

bigmac05

I want to ride those elevators! I wish my work office building had those. 21 floors of fun!

Versed

This is a good they shown there product and didn't attack another product or carrier. And yes, like the song but don't think it was Buddy Holly.

PsychoGeek

I love this. Straight to the point :)

HTC_Droid_EvO

I like the colorful, and toy like word...very well done.

But its lacking the fun, with the low res screen, laggy OS, and they did not re: think, invent, or establish the smart phone with this model at all.

markyoung04

Shows off enough to tease and gets the message across that it it is fun to use! keep it up RIM

iamajim

this was coming to Vz!!!! Most of the rumors say no no no, so I'm not sure what my next phone will be.

phinx404

loved this ad! really well done. think the elevator one would have killed me...prob would have taken the stairs!

MadCow270970

what a 'feel good' ad, RIM could have improved the processor power on the torch but overall, it looks like the best blackberry to date...I am really thinking about moving to Android....

NoKittyNo

I've been following the Rogers Redboard like mad, and almost every site imaginable(asked dozens of Rogers, Future Shop & Best Buy clerks) but no set or estimated date. Anyone care to take a stab on a release date for the Torch on Rogers?

This Prepaid Samsung Corby Plus is holding me over, but I want the real deal..Lol.

Gold

CPU 624 wow r u F&%$ing kidding me, Everthing thing else is at 1 gig, The hardware on this device is at best in the mid level range, Compared to what is out in the market today.

Joe257

Not everyone is at 1 GHz, and those that are aren't seeing much battery life. Most speedy devices aren't lasting more than 8 hours -- it's dead before your day ends.

Someone at Engadget suggested that you can always get a larger third party battery... as a fix. Good luck with that as it won't fit with the back cover on. Spare batteries are possible, but you need the device to charge them, so this is a pain to do overnight... waking up at 2 am to swap one battery for another? Ridiculous!

RIM understands their audience. What good is the device if the battery can't last a full 24 hour day?

RIM also understand the hardware -- more than most folks out there. I can't say I agree fully with their choice, but perhaps they couldn't find another processor that can give them the battery life they needed in the size they had to fit it in. Perhaps also the processor couldn't handle a higher res display, so they had to settle for what the Torch has.

We don't know all the engineering reasons for the decisions. However, we can look at the final product and say if they accomplished the goal of creating something new that works for business. They did.

Now, RIM, we need to see what you're going to do for the consumer. We've seen the Curve 3G for teens, but we want a new Storm that has a large & worthy display as well as killer specs for the power user. Make it 800x600 at 4-inch or 4.3-inch as long as we do have a full 24 hour battery life!

Ki-Adi-Mundi

get this for $99 but not for $199 seeing as it doesn't measure up to the competition in that same price range.

Aprilandavette

If the phone came with all the great rides, I'd be hooked. I have been through the storm 1 and 2 and both have been disasters for me (3 storm 1's and 2 storm 2's). Moving on to Droid. Adios RIM!

Revowow

The song is based off of :
Taylor James - Everyday
But read that the version on this video/commercial has not been released, AT&T is planning on releasing it soon. Release time N/A.