I like it.

Its great!

Ok Rim now that's out the way plz finish the storm 3. And make it a category 5!

Pretty clever commercial

So is RIM still then aiming this at the Business market? Is the Torch just a way of keeping their business users happy in the face of increased competition in the business sector from Apple/Google?

lol. that's awesome.

I think it's aim is both business and consumer. This particular commercial is more business driven but I think the concept as a whole works both ways.

Fun? blackberry?... Nah!

I especially like the large toy jet out on the tarmack.

I have had a 9800 Torch for a few weeks, and I had come to the same conclusion ... it's an ideal mix of being a solid business phone, including it's great REAL keyboard!, and it does a nice job of video and music too. The trackpad, as an alternative to touching the screen, is a great differentiator over the iPhone. Business people will love the Torch, and it's not a bad entertainment device too.

So the ad gets the right message across.

Widality

They left out the fun when they left out a processor with Open GL support! Nice commercial, just not that truthful.

Very good commercial from AT&T. I'm liking it a lot.

I want on of those elevators! Dont we all wish we had these rides at work, id love coming to the office and do tons of overtime! lol
Torch looks slick, cant wait to get my hands on one. Telus better get it soon!

the song reminds me of Big Fish. I like the commercial very clever.

cool commercial i'm not tripping. The only thing, is its short... but a commercial suppose to be... lol

I have to agree. This phone IS fun! Been playing with it since 10am yesterday. Charged the battery when I got it, and it's still at 40% right now. YAY!

I like it! :D

lol ok i like this one...

A nice "bookend" commercial to the "Pure Imagination" ads AT&T ran a few months ago.Still think the 9780 will be the better device though.

This commercial is really cool I like it a lot! Way better than any other BlackBerry commercial I've seen before :)

The latest "Love What You Do" ad makes two very good points:

1) If you have a gay-porn-star moustache, you can buy cool stuff for your trendy store. Take that, iPhone.
2) If you are a creepy stalker-girlfriend, BBM gives you verifiable read receipts that Mr. Right got your message and is in fact blowing you off while getting a restraining order right now.

Of course, what the ad doesn't say is that the same BBM system gives Mr. Right evidence that will hold up in a court of law. And just off-camera, Mr. Moustache's life partner has an iPhone in a sequin case on his belt.

--Qfg

I love that commerical. I think the Business meets Fun motto will really help with the marketing of this phone.

Roller coasters, Bumper cars, Roller Skating and Free Falls I can hear the girls screaming now!!!! Great idea for a commercial. The torch looks good so far I hope the storm 3/4 puts iphone and driod back a few notches keep it comming RIM!!!!!

Great slogan for the Torch: "Business in the front, Party in the back"!

Very nice

I want to ride those elevators! I wish my work office building had those. 21 floors of fun!

This is a good they shown there product and didn't attack another product or carrier. And yes, like the song but don't think it was Buddy Holly.

I love this. Straight to the point :)

I like the colorful, and toy like word...very well done.

But its lacking the fun, with the low res screen, laggy OS, and they did not re: think, invent, or establish the smart phone with this model at all.

Shows off enough to tease and gets the message across that it it is fun to use! keep it up RIM

this was coming to Vz!!!! Most of the rumors say no no no, so I'm not sure what my next phone will be.

loved this ad! really well done. think the elevator one would have killed me...prob would have taken the stairs!

what a 'feel good' ad, RIM could have improved the processor power on the torch but overall, it looks like the best blackberry to date...I am really thinking about moving to Android....

Great commercial.

I've been following the Rogers Redboard like mad, and almost every site imaginable(asked dozens of Rogers, Future Shop & Best Buy clerks) but no set or estimated date. Anyone care to take a stab on a release date for the Torch on Rogers?

This Prepaid Samsung Corby Plus is holding me over, but I want the real deal..Lol.

CPU 624 wow r u F&%$ing kidding me, Everthing thing else is at 1 gig, The hardware on this device is at best in the mid level range, Compared to what is out in the market today.