Julian chair designed by RIM's Senior VP of Design Todd Woods auctioned for charity

Todd Wood Julian Chair
By Michelle Haag on 29 Jan 2012 08:45 am EST
It's always fun to see what employees of Research In Motion do outside of the company as side projects. Recently the Senior Vice President of Design at RIM, Todd Wood, was selected by The Interior Design Show (IDS) to design a new version of the iconic "Julian" chair by Magis. Todd wasn't the only designer chosen, and in fact was one of 20 renowned designers from all corners of the globe that were chosen to put their own spin on a chair, each of which was auctioned off January 26th with proceeds from the auction benefitting the ONEXONE non-profit children's foundation. The organization is committed to improving the lives of children in the U.S., Canada and Haiti and focuses on 5 sectors that are essential to children’s overall well-being: Water, Hunger, Healthcare, Education and Play.

Todd’s design, “PowerPup,” takes the original design of the chair a step further by integrating the ability to charge your smartphone. His interpretation of a redesigned “Julian” chair allows this dog-shaped chair to now “fetch” and charge a BlackBerry Bold 9900 smartphone in its mouth. Todd and his team are responsible for the look and feel of BlackBerry branded smartphones, tablets and accessories. Todd’s award-winning work has been exhibited at the Museum of Modern Art in New York City, and also featured on two different postage stamps commemorating Industrial Design in Canada.

Additionally, RIM joined forces with RADO and the Ontario College of Art and Design University (OCADU) to explore the concepts of time and communication by two future-oriented and iconic brands. Results of a semester long course, mentored by marketing experts from RADO and designers from BlackBerry, will be showcased at the RADO Exhibit at the Interior Design Show 2012. To learn more about the design projects, see the press release after the break.

Press Release


January 26, 2012 - Toronto, ON and Waterloo, ON - Through collaboration between RADO, BlackBerry® and the Ontario College of Art and Design University (OCADU), third year Industrial Design students were invited to explore the concepts of time and communication by two future-orientated and iconic brands. Results of a semester long course, mentored by marketing experts from RADO and designers from BlackBerry, will be showcased at the RADO Exhibit at the Interior Design Show 2012.

RADO and BlackBerry joined forces in this initiative as a result of their shared commitment to supporting young design talent through education and real world experience. Participants designed and developed a concept for future products (excluding watches and smartphones), service, item of packaging, constructed environment or other medium, which reflects an innovative spirit, and the unique expression of both brands combined. The students were encouraged to push the boundaries of time, communication, mobility and luxury. The project presented an excellent opportunity to design for a global audience, guided and coached by design experts from RADO and BlackBerry.

“This opportunity provided by BlackBerry and RADO exemplifies the drive in OCADU to give industrial design students the opportunity to work with “real world” clients, to imagine what the future might look like, and to demonstrate what the next generation of great Canadian designers can do” said Julian Goss, Assistant Professor at OCADU.

Todd Wood, Senior Vice President of Design at Research In Motion, added, “We’re incredibly proud of the results the students were able to achieve, and our collaboration with RADO has been a rewarding experience. Supporting design education is extremely important and is mutually beneficial for our designers as well as the students involved.”

To see the submitted designs visit the RADO Exhibit at the Interior Design Show 2012.

For more information: http://www.interiordesignshow.com/RADO-exhibit
Unlimited Spirit. RADO.

OCAD University (OCAD U): 135 Years of Imagination
OCAD University (www.ocadu.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

Michelle Haag Michelle Haag "@_Miche11e_ and C0001B3B5" 1203 (articles) 1691 (forum posts)

Reader comments

Julian chair designed by RIM's Senior VP of Design Todd Woods auctioned for charity


That The Bay chair look like it could sink a ship you know. I wonder if that be a hazard for children playing with it.
BTW, Blackberry chair look awesome

Agreed that chair looks just downright dangerous! Wheels? is that so the child can chase the parents around the house with with this chair, point first?

How about Blackberry employees spend a little lest time on "outside" projects and a little more time on Blackberry products. When Blackberry is back on the top with the best phones and tablets, then take a little time for outside projects. Just sayin......

Wow, you are a prince. This event was for charity, to benefit children's wellbeing. We all have time away from our primary jobs. Yours is writing ill-advised comments. RIM employees and the company are known for their charity and philanthropic work. That is leadershop. Darn nice compared to Apple who under jobs did nothing except negotiate cutthroat contracts with manufacturers like Foxconn, and ignoring human rights and safety violations. Next time you have a thought like that, please write it. Then hit "delete".

Relax Brianflys. The person above you makes a good point. Although nothing wrong with charity work, right now when RIM is in serious trouble the employees should be doing everything they can to get Blackberry back on track. If RIM is serious about bringing us great products as they have been "talking" about for a while now, then they need to be spending as much time as it takes to get to the top.

And may you be to determine what people should be doing or not doing outside of their work, let alone judging whether or not they are serious about their jobs.

Arrogant and condescending if you ask me.

Kind of like how you said in the original reply, which you've now edited, that Brianflys should delete his after going on about how people voice should be heard.

So I guess we can also add kind of hypocritical.

This is not about RIM getting to the top. It's about RIM executing its vision/innovation. If that brings them to the top, that's just icing to the cake.

I'm not the biggest fan of the chair, but considering that this has a loose connection to OCAD it makes perfect sense.

Pretty much everything that comes from OCAD is done more so for the artistic/creative context not necessarily for the commercially/pragmatically appealing.

Google OCAD and look at their building. Enough said.