Ahh Google... creators of all things mind-blowingly awesome. Today the crew from Mountain View (though we know a bunch of their mobile dev team is actually working on this stuff in the UK!) unveiled a new feature to Google Maps - Google Latitude.

What is Google Latitude? Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you.

Google Latitude lets you:

  • Share locations: Location sharing starts only when both you and a friend agree. Invite friends via email or easily add them from your Gmail contacts.
  • Control privacy: You can share, set, or hide your location - or turn off Google Latitude - from the privacy menu. You can also hide your location or share only a city-level location with certain friends. 
  • Share status: Create a status message and upload your photo within Latitude. It also syncs directly with Google Talk. Check your friends' status messages to see what your friends are up to. 
  • Contact your friends: Quickly contact your friends with an SMS, IM, or phone call. You can also get directions to lead you to your friends. 

Now how cool is that? Considering Google Maps is one of those must-have apps for BlackBerry, it won't be long before everyone is using this (plus it's available for a whole range of other phones). For more info, you can check out the Google Mobile Blog and Google Latitude page.

To download Google Maps 3.0 w/ Latitude, just visit google.com/gmm from your BlackBerry's web browser!

[ via WMExperts ]