I just saw the $25,000 gold Porsche Design P'9981 BlackBerry and didn't buy it!

By Kevin Michaluk on 12 Jan 2014 06:33 pm EST

Earlier this week while in Las Vegas for CES 2014, I went to the Porsche Design store and bought myself the new Porsche Design P'9982. The full touchscreen P'9982 is essentially a $1990 pimped up version of the Z10. It's crazy expensive, but I'm loving it. If you missed the video we made of the purchase experience, you should definitely watch it

Still here in Vegas, I walked into the store again today to say thanks to the staff for being so cooperative on letting us shoot the P'9982 video. As soon as I walked in the store though, a glimmer of gold caught my eye (longtime CrackBerry readers know I LOVE GOOOOLLLLD).

It turns out on Friday the store finally just received in stock its first gold P'9981. There are only TWENTY FIVE of these limited edition units in the world, and this one was labeled 25/25 (in a limited run, the first and last units are always highly coveted). The cost for this gold beauty is an insanely expensive $25,000. And NO, I didn't buy it. I'm crazy, but not *that* crazy. Remember, the P'9981 is essentially a Bold 9900, running the BlackBerry 7 OS.

Be sure to check out the photos of the device in this post. For more info, you can hit the product page on the Porsche Design website. Oh, and if you are crazy enough to go out and buy this thing, tell them CrackBerry Kevin sent you. Maybe they'll cut me a commission so I can pay off my P'9982. :)

Reader comments

I just saw the $25,000 gold Porsche Design P'9981 BlackBerry and didn't buy it!


Hope this is not going to appear in BlackBerry's 2014 write down of unsold stock.

Maybe that's not a bad idea, I could pick this up for £180.00 from carphone warehouse.

Posted via CB10 from my Z10.

Sorry but I hate comments like this and you hear it all the time about expensive things. So I'll help remind you of something important, if you have 25k to spend on a phone you can afford it, 25k is a drop in the bucket and it's like you and other average people buying a single item off the dollar menu at McDonald's. You don't know what that kind of wealth is like and if you did, you would retract that statement you made.

Posted via CB10

lol don't try to count my pockets. i say i can't see spending this amount due to the fact that its basically a special design 9900 and i don't personally have any value in this particular item.
You don't know what my financial status is. but thanks for assuming though. peace and god bless.

Don't need to guess how much your worth, people of great wealth never complain about price on rare toys or ask how much they just buy it. Don't church it up.

Posted via CB10

i simply added my 2cents about how i personally feel about the product. if you disagree with me thats fine. you go buy it. i don't value this product. end of discussion.

Yes it comes down to value over price. Why in earth would anyone pay $1,000 for a red z10- because they think it is worth it. Doesn't matter if I am the richest man on the planet- if I don't value red plastic!

Posted via CB10

I agree. Many of wealthiest people I know are so cheap I cringe!! This is ostentatious wealth or a vulgur demonstration (assuming you are not enamored with the design). This says I have 25k to burn on a $600 phone. But again dont confuse irrational purchases with wealth - many people get caught up or swept along with market frenzy - like collectible dolls, limited edition prints, pay too much that they can't afford. But I am pretty sure this won't fit the home shopping network clientele

Posted via CB10

wtf is wrong with you? Are you really gonna argue with someone over the internet about their own opinion?

Not all people who have bigger bank accounts than you are frivolous with their money. The guy is a Pilot, i am sure they can afford it. Maybe if you were rich you might know the difference...

He said he can't see himself spending 25k on the phone, what the hell are you ranting about again?

Posted via CB10

Yeah, was gonna say "Sheikh phone".

Or a toy for King Saud, who spent $150mil on cars and entertainment on one of his one-week holidays a few years ago. I remember the headline.

My name is Prem, I'm using BBM ... from my QuZe10 ...whatarhyme...

Thanks for making me aware.

Must have been King Fahd bin Abdulaziz Al Saud or King Abdullah bin Abdulaziz Al Saud (of the House of Saud).

Time flies.

Zzzzwiped from a Zedevice....

It killed me enough to pay £600 for my converted gold Q10. Makes all the difference!

Posted via CB10

Phone shop near by me offers to do it. Iphone and blackberry. Its only the bezel, frets and top speaker grill that's been coated in 24ct oh and the silver strip on the back. Its not been done on the bottom part where the speaker is. Just the bezel alone cost £280 to do. Its not cheap and pointless to some but I wanted my Q10 to stand out. I happy with it so that's all that matters...... and yes I will have it done to a Q30 if it turns up lol

Posted via CB10

I would totally buy the P'9982 z10 for sure if I could afford it. Would be fun to have one of those. I wonder if somebody would trade Z30 x 2 for p'9982 x 1?

Posted via CB10

the rich don't want a 2 and a half year old product either... they kinda like new stuff, you may have heard...

why doesn't everyone feel the need to comment on being rich or poor just because someone says it's not worth it? not everyone values the same things as the same worth... so I'll say; even if I was worth $500 million, i still wouldn't buy it, is that better?

make a Q10 or Z10 gold, you'd have me interested...

So tell me why do they buy paintings that were painted hundreds of years ago? Or Antique cars? Your argument has now been made MOOT.

Because those things hold a historic and monetary value, and only go up in value.
This is an old phone wrapped in gold.
The gold will even go down in value and fluctuate.
Who makes the better buy, you with a regular version or someone with the hooded out gold version. ( not there is no question mark at the end of this sentence ).

Posted via CB10

Thank You @93Aero, you beat me to it..

this isn't an antique by a long shot, no comparison...

Hey Kevin why not just trade-in your current phone for this. I'm sure they will give you full value if you upgrade ;)

Posted via CB10

Yeah, that one looks really good in person.

Or the champagne metallic iPhone or rose gold in general. Less flashy and much more subtle / tasteful.

Posted via CB10

Anyone who buys this phone is a basic wealthy consumer without a shred of imagination.

If you work really hard and save your money then maybe you could buy one someday. Since they'll hold their value Hahahahahahahahahahahaha.

Just kidding. You'll be rich. You won't give a shit that you're blowing cash.

Posted via CB10

Kevin you should have reached in your back pocket and pulled out your divorce I mean wallet

Posted via CB10

$ can't buy taste. It really is ugly, and OS7 is just funny. (not haha funny) At least it will have a full Bridge.

For 25 large, that recessed BB logo should come with gold inserts.


Why would you buy the 9982 if you keep looking for help to pay for it??? That s*it's annoying. On top of that, I'm sure that you're making a lot more than many of us.

Posted via CB10

I'm so surprised you did buy it Kev! I'm glad you didn't tho, I would have been so jealous! :)

Posted via CB10

If you have the cash why not? It's more of an investment than anything. Have it mounted in a bomb proof display case with 2 doberman either side.

What I don't understand is why wouldn't this be the Q10? Seriously a Gold 9900 what a waste and only a year too late.

Posted Via my Z-30

Mobile Nations paying 10$ fee. That's funny. Very funny.

For an experiment search 'free apps' in the forums and and enjoy all the perspectives. Chuckle.

Posted via CB10

If money wasn't a thang, I'd buy it. It's a classic phone built with quality and it's so rare. A collectors item.

Posted via CB10

I just saw the $25,000 gold Porsche Design P'9981 BlackBerry and didn't buy it!

Kevin you're becoming too conservative for Las Vegas. LOL

Posted via CB10

25K and it's only gold plated?!?! So it's not even worth its weight in gold

Still there must be 25 rich gullible idiots in this world ...

Posted via CB10

I don't see myself paying this much for a phone, it is a nice looking device. But I think it would have been nice to leave the blackberry name off the front and just have the logo as shown near the keyboard. Looks to crowded with the Porsche name and blackberry both at the top.

Posted via CB10

It was practically phased out when they started making this gold edition model...only 25 made and this one is #25 of 25.

I would like to know how many of the 25 have been sold.

Peugeot 505 STI» Peugeot 405 Mi16» Honda S2000»...Chevrolet Corvette C7

I would spend 25 bands to get that as a collector's item. It'll be sure to at least double in price a few years from now.

6510, 7520, 7100i, Storm 9500, Storm 2, Torch 9850, PlayBook 64gb, Z10...

I have a BlackBerry porsche design P'9981 for 5600 Dirhams, it is really nice, but a bit laggy :S

C001230B6 New wallpapers for your BB10 device

if the phone hasn't sold for $25,000 and possible been out for months(?) (years?), who is to say it would ever be worth more.

Price is not the issue. Will this os 7.0 BlackBerry be supported in 2 years from now ?

Posted via CB10

I think they should release the limited edition ones a couple of weeks before the main release, rich,famous people are more likely to get it,good for PR and it gives some hype to the main launch.

Posted via CB10

$25,000 for a phone? I don't care what it's made of. Anyone who would pay that needs to get their head checked.

Posted via CB10

Wow that's Crazy id rather melt some 10k-14k scrap gold I have a make my own solid case. (Z10)stainless steel gold plated phone for 25k is totally not realistic, at least with my idea when im done with the phone I have scrap gold. this is just a waist if you ask me .

I can comfortably afford this phone but why? Is the gold on it even worth that much?

Posted via CB10

It looks hot and very well designed, but as stated above, I don't see the point in buying such an expensive smartphone.
Why buy a phone at this price while a Bold 9900 does the same thing for 1/100 of the price?
A better solution to get stolen from?
An idea to show off around?

Frankly, the one buying this smartphone must really be representing the dark side of the human race: greedy, careless about more important things that do matter, seeking power, etc...
If I were that rich, capable of buying many of these phones, I won't spend a dime on such stupidity. I would prefer spend $100 on a very good Bold 9900 and spend $24900 on more useful things such as helping people, participate in associations, invest in green technology to help our planet getting better, build a company to hire people and make new jobs,...

This smartphone is the representation of your level of responsibility.

Posted via CB10

I'm a millionaire and would never buy a Porsche Design anything...

Posted via "Nessie" The Loch Ness Z30

Yup...If I was halfway filthy rich...haha...it would be in my collection...heck, I would even use it as a daily phone...BlackBerry rocks!!!

Rocking the Z30 Regina SK Canada

I'm not a fan of gold, but this looks awesome. Tight design, I can't believe it's just a bold. Well done, BlackBerry.

Posted with my Z10 via CB10

Looks wonderful!

Just remember something like this is difficult to measure in traditional terms of value - it is the same as expensive watches.

It's high fashion, collectable and super exclusive.

The perfect accessory to go with that Italian bespoke suit and Patek Philippe watch when you're stepping out in your Lambo...

Z10 STL100-2 DTAC 3G

Hahaha only Porsche :). That's almost as crazy as those Vertu-machines, running Android 2.3 in 2014 or something :)

C0038297E Quote of the Day (BBM Channel)

How about buy and reselling it for 30k?

Hate my android keyboard, took me two min. for two sentences...

@DD you mean Porsche

You must buy it kevin! Ur BlackBerry Fans and ur BlackBerry addict! Gold ver is amazing. For collection its very awesome ⊙0⊙

Posted via CB10

For $25,000 you can buy a used Porsche and he content. For a phone wow...

Posted via BB-Z10. OS 10.2.1.

My wise old uncle had a saying, .....to much money and not enough brains, ...well this phone will find that lucky person.

Posted via CB10

That phone is bat sh1t crazy.

A 25,000 US Dollar phone that needs a battery pull every day to function correctly? No thanks.

Posted via CB10 on Z30 STA100-2 / on O2 UK - Activated on BES10.2

Even if I have the money which I clearly don't have. I will not buy this phone. Unless if this phone transforms to a car. It doesn't have to be Porche when it transforms though...

Posted via the Amazing Q10