With the release of BlackBerry 10, folks who pick up a BlackBerry 10 device get to witness the integration of the BlackBerry ecosystem. For a while there, there was no way to purchase content for your BlackBerry smartphones aside from applications. That changed a lot with the BlackBerry PlayBook where you could rent or purchase movies and TV Shows from the Video Store but it was never fully integrated as it should have been. Now, with the release of BlackBerry 10, you can grab all of that content directly from BlackBerry World.
In order to get up and running with movies and TV shows on BlackBerry 10, you'll first need to create yourself a BlackBerry ID account, assuming you don't already have one. For the most part, everyone should already have this set up unless you skipped it during the initial device set up.
To initiate this process should you need to, simply tap on the BlackBerry World icon and follow the on-screen instructions from there. You'll be setting up your email, screen name, password and any payment details you may wish to provide be it PayPal, Credit Cards or even carrier billing where supported.
When you load up BlackBerry World on BlackBerry 10 you'll find the menu on the left. From there you can move on down to the 'Video' section and start browsing the available content. In here, you'll find the headlined content front and center but if you're looking for something in particular, you can tap on the search feature or break it all down via specific genres.
Once you find something you're considering purchasing, you're able to view all the relevant information that goes along with it. Synopsis, Run time, Rating, Price, Actors and more can all be found in the details. In addition to that, with movies you can also preview the trailer before renting or purchasing them. From here, you can also share the link with others in the instance you want to get their opinions on it or let them know it's available for download.
With your movie or TV shows now picked out, buying them or renting them is a breeze thanks to BlackBerry ID. Just tap on the buy or rent button, confirm the purchase, and you're off to the races. The content will begin to download to your device memory or SD card and once completed will be available for viewing. There are a few notables about renting or buying content through BlackBerry World though that you'll want to keep in mind.
Rentals last for 30 days. You must watch them within that time or they will no longer be available.
With rentals, once you begin watching them you then have 48 hours to complete them. if you do not complete them in that time, you will need to rent them again in order to finish watching the content.
Purchases can be transferred to up to five other compatible devices. ie: BlackBerry PlayBook.
Overall, the experience of purchasing and renting movies and TV shows on BlackBerry 10 is pretty decent and simple. The integration is great to see and while not all the content you want will be there, it's great to have the option should you ever wish to use it.