NEW YORK--(BUSINESS WIRE)--Nielsen Business Media announced today that its top web sites, including HollywoodReporter.com , Billboard.com , Adweek.com , and Backstage.com , have been mobilized using the mdog.com technology platform. From breaking news articles and story archives to contact directories and casting notices, on-the-go readers can now access alternatively-formatted versions of these sites using any web-enabled mobile device, including the latest versions of the Blackberry.
“Nielsen Business Media is making history in the mobile marketplace in the same way that we made history online and in our print publications,” said Evan Ambinder, Director of Digital Strategy-eMedia for Nielsen Business Media. “Our online readers expect a robust content experience, and this sophisticated mobile solution will certainly meet their needs. We are proud to announce our partnership with mdog.com and have clearly found the right platform for mobilizing our content and providing our advertisers with a powerful new distribution medium.”
Over the next several months, Nielsen Business Media will mobilize other web sites in its portfolio using mdog.com’s technology.
mdog.com technology is compatible with all wireless carriers and any web-enabled mobile device that has a browser, such as a Blackberry, Treo, Windows Mobile, Sidekick, higher-end Nokia and Motorola Q handsets.Hundreds of the Internet’s top web sites are perfectly formatted for instant mobile accessibility by pointing a mobile web browser to mdog.com.
“This is an example of next-generation mobile content rendering,” said mdog.com founder and President Keith Gerard. “In the case of Nielsen Business Media’s sites, the online content structure is multilayered and complex, and would completely overwhelm a traditional mobile site build. Our technology doesn’t have limitations in rendering content for web-enabled devices. mdog.com delivers a 100% comprehensive mobile site in real-time. The results of our collaboration with Nielsen Business Media have benchmarked new standards of quality in format and feature-functionality for the mobile web experience.”
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