BlackBerry has a long standing history of winning design awards for their BlackBerry smartphones and recently, film producer and music composer Ryan Freeman of Freeman House Productions, based in Toronto, Canada, contacted BlackBerry with a request to feature Joseph Hofer, Senior Industrial Designer at BlackBerry, in what was then an upcoming short film series called The Guild Series.
The Guild Series aims to offer an inside look at the creative process through a number of categories including a Music Producer, City Planner, Photographer, Graphic Designer, Fashion Designer and in this case, an Industrial Designer whose recent work includes the Q10 and Z10, as well the BlackBerry Passport.
Joseph Hofer resides in Kitchener-Waterloo, Canada with his wife, Kathryn. He is a multiple Red Dot and iF award-winning Industrial Designer. Early in his career at BlackBerry, Joseph established the look and feel of the BlackBerry Bold family of devices. His recent work includes the Q10 and Z10, as well the BlackBerry Passport.
Not only is he an industry leading industrial designer, he is also a highly skilled graphic designer and photographer among many other crafts. He has found the perfect harmony between technicality and artistry within his work, which is a key component to what makes him successful. His eye for detail, raw talent and empathy for people is what sets him apart within our self-centered society and culture.
Having compassion and understanding for people is a big part of design, but this aspect shines through in all aspects of Joseph's life. He has come a long way in his professional career but has a lifetime ahead of him designing for humanity - a true inspiration and cultural leader among us.
Over at the Inside BlackBerry Blog, they've posted up and interview with Ryan Freeman of Freeman House Productions to gain some further insight on the Guild Series and what he learned about BlackBerry products in the process of featuring Joseph for the series. You can head over there to read the full interview or check out the episode featuring Joseph Hofer below or all episodes on the Guild Series site.