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Goodbye RIMM, Hello BBRY! - Research In Motion ticker change happens Monday, February 4th

Goodbye RIMM, Hello BBRY! - Research In Motion ticker change happens Monday, February 4th
By Bla1ze on 1 Feb 2013 03:15 am EST

Although it was only announced at the BlackBerry 10 launch event in NYC, the formal name change from Research In Motion to BlackBerry has been happening rather quickly. In fact, the changes have already started in Waterloo as the old signage is being replaced and new BlackBerry logos are going up. No transition like this is fully complete though, until the stock ticker name changes over and come February 4th, that's exactly what will happen.

RIMM will no longer be used and in its place, those looking to check in on their stock will have to hit up BB on the TSX and BBRY on the NASDAQ. Arguably, the change should have come long before this but no matter how you look at it; we're witnessing a small piece of history here in the making. If you're looking for the full press releases on the matter, we've got it down below for you all to read through at your leisure.

Research In Motion Ticker Change to Take Effect Monday, February 4

WATERLOO, ONTARIO - Research In Motion (NASDAQ:RIMM)(TSX:RIM) confirms that, effective the start of trading on Monday, February 4, 2013, the Company's new ticker symbols will take effect. The company will trade as "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ.

The legal name of the company is not changing and the Company will do business as BlackBerry until shareholders vote for the official change at the Company's Annual General Meeting later this year.

About BlackBerry

A global leader in wireless innovation, BlackBerry(R) revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other brands, names and marks are the property of their respective owners. RIM is not responsible for any third party products or services.



Ah...this change feels right.

No more those stupid "RIM job" jokes..

Bruce Nichols

Those where always dumb jokes anyway

Jake Storm

Yes, it simplifies things.
And the change comes at the right time. Symbolizes a much bigger change in the company as a whole.

Bruce Nichols

I am under the impression that all the isheep and android fanboys dont realize without blackberry they might not even have smartphones now...


Like a Phoenix, the old bird dies, but leaves an egg... then that same bird is reborn as a different incarnation.

RIP RIM, hello Blackberry


BlackBerry employees email addresses have also changed from @rim.com to @blackberry.com. Maybe the latter has always worked. Not sure.


Typo in the 2nd paragraph: changes to simply BB on TSX; BBRY on NASDAQ.

Jim Courtney
Editor and Publisher
Voice On The Web


Not a bad idea considering the stock has dropped to the $13 range.


Yeah hopefully some of the people that are shorting it wont find it any more on Monday lol


Search engines haven't even picked up on it. Lol


I like the name Research In Motion. It sounds cool, but I have to admit this may very well be something very positive. Less consumer confusion.

RIM will always be in our hearts. Now people will know everything about BlackBerry and it's popularity and simplicity.


Fresh start in 2013.. I am really upset of the march release in the USA though..hopefully the carriers can cut the time frame down to about two weeks