Back in February this year we announced that the BlackBerry Z10 was available to buy in India but it came with a hefty price tag, which judging by the comments didn't go down too well. Due to the nature of the phone market in India payment is required up front for smartphones and the Z10 was retailing at Rs 43,490.
Things have now developed and new EMI Schemes have been introduced which will allow customers to by the Z10 and split the payments over 9 months interest free - it doesn't get much better than that! That works out to be Rs 4799 per month.
In addition - the BlackBerry 9220 can also now be picked up interest free and with this option you can pay over 12 months. As you will see from the following press release the scheme will be rolled out to 3000 BlackBerry outlets by this weekend.
If this doesn't make a big difference on BlackBerry market in India then nothing will.
India, May 23, 2013: BlackBerry today announced the introduction of new EMI Schemes, for ‘BlackBerry Z10’ and ‘BlackBerry Curve 9220’ devices in India. Customers can now buy the BlackBerry Z10 via their credit cards (Axis Bank, Citibank, HDFC bank, HSBC, ICICI Bank, Kotak, SBI Card and Standard Chartered) by paying an EMI of Rs 4799 per month for 9 months. A similar scheme for BlackBerry Curve 9220 is available where customers can use their credit card to buy the device and pay an EMI of Rs 799 per month for 12 months.
Both the schemes have the unique feature of Rs.0 down payment, 0% processing fee and 0% interest and the plan will be rolled out in 3000 BlackBerry outlets across the country by this weekend. On top of it all Idea Cellular customers can avail a full 1-year unlimited data plan at just Rs. 999/year in 8* circles. The implementation of this scheme will be facilitated and overlooked by the financing companies and the carriers will have no role in the process.
The launch of this plan reasserts BlackBerry’s commitment to make smartphone experience more accessible and affordable to the masses, especially the upwardly mobile youth. The whole proposition of availing the premium experience of BlackBerry Z10 or Curve 9220 by paying a nominal EMI per month is definitely very lucrative and will definitely attract potential customers.
*List of 8 circles: Mumbai, Delhi, Kolkata, Chennai, Maharashtra, Karnataka, Gujarat and Andhra Pradesh