Future Ford Sync units to be powered by BlackBerry's QNX, not Microsoft

By Adam Zeis on 22 Feb 2014 02:59 pm
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Ford is reportedly ready to ditch Microsoft in favor of BlackBerry's QNX car platform in future upgrades of its in-car Sync system. Ford has had various issues with their MyFord and Sync systems over the last few years, bringing down their quality ratings and causing them to seek other options for their vehicle infotainment systems. They are said to be making the switch to the QNX platform for all of these systems in the very near future. 

Ford spokeswoman Susannah Wesley:

"Ford works with a variety of partners and suppliers to develop and continuously improve our in-car connectivity systems for customers . We do not discuss details of our work with others for competitive reasons. We are absolutely committed to leading and innovating the smart technologies and in-vehicle connectivity that our customers want and value.”

The QNX platform is already available in a while variety of vehicles including Acura, Audi, BMW and Land Rover. If Ford does use QNX in all of their systems going forward, it could stand to be a huge deal for BlackBerry & QNX.

When asked about the change from Microsoft to QNX, Ford did not deny any plans. 

265 comments

seascape

Agreed, this is really big. Ford was Microsoft's big auto partnership. Hope to see official announcement soon. Would be nice to see BlackBerry owning the auto segment. Google has big ambitions -- BB needs to keep an eye on them.

Supa_Fly1

you're link doesn't work error=3 so what are you trying to link?

Brandon Orr

Sorry the app adds my forum signature when I post a comment in articles. In the forums it shows a highlighted "PinGuin" which is the name of my app and the word would be a link to it in BlackBerry World. Can't seem to edit my comment from the app to fix it up.

Tim Maclennan

Swipe down from the top of the screen then there's an option to change your signature :)

Posted via my Z30 on CB10 App!

Tim Maclennan

ps under the settings (cog icon). :P

Posted via my Z30 on CB10 App!

slagman5

Ford was the top selling car brand in the USA for 2013 and it doesn't appear to be slowing so this is good news. I used to work with Ford and I know the Sync system didn't really play ball with the My Ford Touch system too well. They probably are having better luck with QNX.

Posted without the aid of AutoCorrect with my physical keyboard via CB10

edriss

Agreed, a couple of friends have Fords with Sync and nothing but problems all around with Bluetooth, sound echo on calls and bunch of gremlins in the system. One guy has had 3 systems replaced and finally the issue's are sound problems and echo on calls most times. But gremlins seem to be gone now

Posted Via CB10 on my Zed 10

web99

Thats a huge win for QNX and BlackBerry. They need to effectively find a way to use the QNX navigation system in their marketing and associate it with BlackBerry.

Posted via CB10 from my spectacular Z10

jojo beaconsfield

@Brandon Orr..Big news BB stock is up 5.8%,premarket 7:13am,monday,

ibpluto

HUGE!

CB10'n it via da Z

Observation Junkie

Big bloody huge, in fact, it's bigger than that

Catapulted from my Z10.

z30dude

That's what she said!

Posted via CB10

Observation Junkie

She didn't say it loud enough

Catapulted from my Z10.

Notcho

Hahaha nice one lol

Posted via CB10 on my Zed10

TranceRomance

Nice!!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

ErnstMach

Good news for BlackBerry!

Posted via the Android CrackBerry App!

jojo beaconsfield

Yes ,but let's see the Money!!

Observation Junkie

Show me the money

Catapulted from my Z10.

jojo beaconsfield

@OJ..It's funny how Co's that use QNX have an agreement with ,former owners Harmon,and royayties are zip.Qnx has progressed and they still get the same deal,I hope this Harmon stuff ends fast.

Puz_zled

How do you know this?

Posted via CB10

jojo beaconsfield

@Puz_zled...that's the problem BB inherited when they bought Harmon,It was an open OS and anybody could use it.

Puz_zled

So Harmon continues to use it license free?

Posted via CB10

jojo beaconsfield

@Puz_led..Harmon sold QNX to BB for $200 million,way back when.The customers that had the service before BB bought it, get it for free.QNX has come a long way since then and I think that those old agreements should be trashed.

Puz_zled

I am very familiar with the purchase of QNX, but it seems unlikely to me that when they bought QNX, RIM would have agreed to Harmon being the continued recipients of any license fees associated with QNX product.

Posted via CB10

jojo beaconsfield

I don't even think Harmon exists anymore,but the deals they signed are still in effect.The fees are minimal and BB should revise them,because QNX is offering much more now than before.They probably charge more for advancements but most companies can get by with what they already have.

Puz_zled

Not to belabor the point, but, apparently I am NOT that familiar with the purchase, since it was Harman International that RIM bought QNX from and they are still alive and kicking with a 7 billion market cap and listed as HAR on the NYSE. Sheesh!

Posted via CB10

jojo beaconsfield

That's the speaker company Harmon Kardon,they are doing great,lol

F1 JV

I'm not looking up company information but I know they own JBL...best speakers for the money...Harmon/Kardon was known for very good stereo equipment(not speakers).

I'm sure they've branched out in terms of electronics to keep making $, and then sold off parts which were getting to far afield from their core.

This is just a comment...

Peugeot 505 STI» Peugeot 405 Mi16» Honda S2000»...Chevrolet Corvette C7

jojo beaconsfield

@F1 JV...Go to ..Market Watch... on the web and check out MAR..click profile and Voila,their stock is on a rip and I wish BB's would be like their's right now.Gotta be patient,lol

Puz_zled

BTW can we get a "Powered by BlackBerry " or at least "Powered by QNX" on screen to build brand power and hopefully pricing power at some point? Seems like the picture for this article is an ad FOR Microsoft even though the headline and content are clearly not.

Posted via CB10

proteinshake

It's just stock photos of what currently is in place, in due time it will say it is powered by QNX. Be patient.

... on my Z10.

Torymon

BlackBerry... definitely!

Posted via CB10

jojo beaconsfield

@Puz_led...good observation,that would be awesome.

Bigbacala

I have the nav system in my 2013 F150, it allows the user to load in their own jpeg file via the USB to change the display screen. Although the my Ford touch is microsoft I was under the impression that the nav unit was already based on QNX, maybe I'm wrong?

Posted via CB10

TranceRomance

SHOW ME THE MONEY!!! Jerry you better yell! I love black people SHOW ME THE MONEY!!!!!!!!! Congratulations you're still my agent.

Sorry. Jerry Mcguire was written all over this.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

BBPandy

That's great news!
Ford is the biggest company that doesn't use QNX

Posted via CB10

paxtonbt

Great news, hopefully this applies to Mercury. All of my family members who own Ford and Mercury vehicles have nothing but problems with Microsoft Sync.

pcguy514

I think it might be only for new vehicles moving forward.

Posted via CB10

BBQ8

Mercury is defunct.

Z10 STL100-1 (10.2.1.2102) and PlayBook (2.1.0.1753)

thedustytaco

I thought they stopped mercury production and manufacturing???

Or was that just canada?

Torymon

Nope, production stopped. Dead brand. Sad. Marquis, Navigator.
Sigh

Posted via CB10

tony123ny

Navigator is Lincoln. They are still alive and kicking and have really ugly 2015 navigator coming out. I can't stand to look at the thing.

Posted via CB10

bbert2k

Ford, Lincoln, Mercury...

F1 JV

One Ford/2008 economic turmoil caused the death of Mercury nameplate. Now just Ford and Lincoln---like just Toyota and Lexus, Honda and Acura, Nissan and Infinity.

2008 also killed Oldsmobile, Pontiac and Saturn.

Peugeot 505 STI» Peugeot 405 Mi16» Honda S2000»...Chevrolet Corvette C7

F1 JV

Also, this is BIG BUSINESS news for QNX & BlackBerry...I wonder if CNBC will report on this extremely positive news if/when an official statement is released.

Peugeot 505 STI» Peugeot 405 Mi16» Honda S2000»...Chevrolet Corvette C7

hdbulldog4

One article indicates it would be for existing cars and future. I sure hope so. We have two Ford's with Sync!

Adventuro

Awesome news! Suck it Microsoft!

Posted via CB10

pcguy514

Sweet, this is a huge win for QNX...

Posted via CB10

Nigelbrown

Wow huge, big win.

Posted via CB10

bspence87

Wow, this is big! Ford has been on a roll the last few years with many North American manufacturers following suit. Let's hope this leads to many more.

Although it's tough to understand the impact on the balance sheet with BlackBerry not breaking down their earnings.

Spades1234

It's exposure. And foothold in an emerging industry. I'll take it as great news.

10

Puz_zled

Well said. Locks up all major car makers as the underlying OS. Hopefully the M2M product they are now building can build on their dominance in the car market and result in tangible financial rewards.

Posted via CB10

THBW

In the end, it comes down to stability, reliability, security and M2M capabilities. The power of QNX and it's micro kernel approach are starting to show. Linux based macro kernels had their time in the sun but time has marched on. This is just the tip of the iceberg.

Posted via CB10

Puz_zled

I like the sound of that!

Posted via CB10

jojo beaconsfield

@Adam,would it be hard to give us a full list of car Mfg's that use QNX,what about Mercedes?Thanks

bspence87

I guess you missed CES. State of the art QNX Mercedes..

jojo beaconsfield

@bspence87..I was impressed with that little baby, but Adam did not mention them and I was wondering why he left them out.It would have been easy for him to include them,and impress his readers even more.

bspence87

Ah I see! A full list is available on the QNX website. It's quite an extensive list, reaching far beyond automotive manufacturers.

You should check it out!

yruz2bu

The list is even bigger...

Depending on configuration the following car brands utilize QNX in some fashion:

Acura, Audi, Bentley, BMW, Cadillac, Chery, Chevrolet, Chrysler, Citroen, Daewoo, Ferrari, Fisker, Ford, Holden, Honda, Hyundai, Jaguar, Jeep, Lamborghini, Land Rover, Lexus, Lotus, Maserati, Mazda, Mercedes, Mini, Mitsubishi, Nissan, Opel, Peugeot, Porsche, Saab, SsangYong, Subaru, Tata, Toyota, Vauxhall and VW

And the following motorcycle brands:

Aprilia, BMW, Ducati and Harley Davidson

Since Cadillac, for example, is using QNX for On*Star but Linux for its infotainment system and Mercedes uses a Windows/Linux hybrid (but for the new Mercedes S class which uses QNX) there are quite a few brands that utilizes QNX but not always for infotainment.

One nice QNX implementation is the instrument cluster in the Lamborghini Reventón.

I couldn’t find an English version but here are the Italian, Portuguese and German versions. Search for QNX in the PDF:

http://www.mta.it/flex/cm/pages/ServeAttachment.php/L/EN/D/e%252Fc%252Fc...

http://www.mta.it/flex/cm/pages/ServeAttachment.php/L/EN/D/0%252F1%252Fc...

http://www.mta.it/flex/cm/pages/ServeAttachment.php/L/EN/D/2%252F5%252F5...

jojo beaconsfield

@yruz2bu...That's awesome research,Thanks a million!!!!

xBURK

Thanks for the info. Amazing stuff.

Posted via CB10

bspence87

You are apparently a much better flicker than I.

Beat me to it!

bspence87

From now on, I refer to you as the motherflicker, ha :)

jojo beaconsfield

@Anadi & bspence87...Thanks, no Mercedes and no Kia,interesting list though.

bspence87

Really?! I was actually quite certain that Mercedes isn't on the list!

jojo beaconsfield

US postal service is, and ,Oh Baby can they handle a lot of mail per minute.Put the screws to them and let's see what happens.

Torymon

I wonder too!

Posted via CB10

Spades1234

Very very good news.

Ford today is not the Ford of the past.

10

Gord Cluthe

This is great news!!
Go QNX!

Posted via CB10

crackbrry fan

This is huge for QNX and BlackBerry, hope they can keep up the momentum.

Posted via CB10

jojo beaconsfield

You see ,if Microsoft bought BB at a fair price they wouldn't have lost a client ,and I just don't get how nobody puts a value on BB.Except Prem

Prem WatsApp

Haha +2

iPhone for me? Scr... ahem Q that! (posted from the latter)

THBW

There is a reason Prem is a billionaire. He 's a value investor that specializes in turning around unloved but valuable companies. He has done it many a time. He also knows that most wall street analysts don't know their head from their arse.

Posted via CB10

bigmac_4000

The Ford Sync in my 2012 ford fiesta is a joke and my neighbour's 2012 ford won't sync to her iphone 4 so ford said it was the phones fault, she bought a iphone 5s and it still doesn't work right. Go QNX!!!!

Posted via CB10

Prem WatsApp

Ask them what phone to get, and get that from them in writing. Then borrow or buy the phone.

Bet not even a WP8 phone will work.

iPhone for me? Scr... ahem Q that! (posted from the latter)

THBW

But does this surprise anyone. MS is probably the only company that builds a slower and less effective operating system/browser with each generation

Anyways, what is really great about this arrangement is that this contract gives BlackBerry real leverage to force, whoops I mean encourage, App developers to support a QNX based system. Sure Google apps work but native is always better. QNX could make a small design change just to make sure Netflix works like crap. Or better yet maybe BlackBerry could have a default news apps that always seem to highlight Yahoo's diminished market share. Time to grovel. Isn't payback is a bitch.

Posted via CB10

3_M4N

And boom goes the dynamite. Let's not get too excited until after the deal closes though. Nice work BBRY!

Posted while peeking and flowing on my incredible BBQ10! 

John Wright10

Exactly!! Don't count your chicks until the eggs have hatched.

Posted via CB10

Asuhmiaseh

Don't count your chick's till they make it across the road.

Don Diego endorses the Zed.

rally5464

This would be a huge achievement for BlackBerry joining in forces with Ford. Not a huge Ford fan but that could change.

Posted via CB10

LOUDONS

I see nothing in the statements from Ford to indicate they might be switching. I'll believe it when they announce it. Besides, if Ford told Microsoft they were leaving them for QNX, Microsoft would Kiss there *** and promise them the moon to keep them from leaving.

bspence87

Like I'm sure BlackBerry did with the USAF, you mean? Takes more than ass-kissing when it comes to money.

milo53

True, MS is going to throw everything they have at keeping this account. Advertising alone is huge, to see the Microsoft badge on the dashboard is a big deal. QNX will look nice, hope it's a superior interface. I don't like my Ford Sync. It's weird.

Yasch22

MSFT did kiss Ford's ass half a year ago. Specifically, they asked Ford's CEO to become MSFT's CEO. Had he accepted, 16 years of work on the MSFT connected car project would not have gone down the drain, as you can be sure that CEO Mulally would have been able to maintain ties between Ford and MSFT. Wondering if Mulally turned down the offer precisely because of his experience with MSFT bloated, buggy, repeatedly frozen software.

THBW

Let's face it, Ford's CEO worked his arse off for the past decade moving this company from mediocre to great. They are the only one of the big three to put quality first and it has been paying off in spades. MS sync is a mediocre product whereas QNX is a great product. The choice is simple.

Posted via CB10

sylvaing

Indeed, it might as well be based on Android for all we know.

Surprised I had to drill down this far for someone to mention this.

Posted via CB10

BB10user07

Fantastic !

Posted via CB10

bounce007

Yaaaayyyy!!!! Funny... I recently posted in the forums why we don't see the fancy QNX interface in cars like a Ford Fusion lol

vtecberry

Nice to hear. Hope it's just a start of things to come.

Vtecberry Z10

smarcuzzi

That's a real deal. Another stride for Chen.

Posted via CB10

HUNTZODIAC

Looking for the official press release on this but of this goes through money money money mooonnnneeeeyyyyyy!!!!! Lol

Posted via CB10

StoicEngineer

Nice. I've used Sync on a number of Ford vehicles (rentals). Sometimes it worked perfectly, sometimes with difficulties. All-in-all it wasn't bad.

But, I have heard others screaming mad about Sync. One always hears more from the disaffected.

Posted via CB10

rocker_man1

If this goes through that is huge!

Mikescraftbeer.com - C00012735/ Mike Garson Photography - C00471EA8

rickster2611

Now people know why BlackBerry bought QNX.

All we need is the devices to match. The Z30 is a good beginning.

Maybe it's time for a relaunch of the Z30 along side the new devices from Foxconn.

If WIRED can sing the praises of the Z30 as well as Daddy Does ,i think it's time.

BlackBerry should outsource the marketing contract to competing companies . Let them create a commercial for BlackBerry and show it on all the BlackBerry blog sites and let the people decide the best commercial.

BlackBerry...We are one

Posted via CB10

Supa_Fly1

Man you guys think so small, now we need devices to match. I'm not trying to insult just trying to highlight where all of us need to be in our conversations as a community!

We have bigger thoughts in our aspirations where we want BlackBerry to aspire to, developers take notice of the demand pent up waiting to be available in services, API's, etc.

We need BB10 to connect with what QNX Cloud can do and connect to our cars - Mapping, sensors, alerts, theft, nearby gas stations, airport or public parking with rates per location, quicker routes, school crossing zones for speed reduction on safety, pedophile watch for those that have kids that walk home, yet have cars so neighbourhood watch is increased for kids in our hoods for those that have cars bit no kids!

Think beyond what is typical, apply technology to help what we fake for granted and could really use effectively!

That's where I'd like to see our conversations get to. Show developers there is an interest into these practical applications and the need or want to have then developed!! Savvy?! ;)

BlackBerry Q10  & Full Metal CB10!

silversmith75

Oh that I'd good news for BlackBerry and also for people who own ford's. The ford sync is good but spotty. With qnx it will be 10 times better

Posted via CB10

AnimalPak200

Nooooo.... should have waited a year or so to get my new Focus... Dammit.

Posted via CB10

bspence87

Ha, start negotiating a trade-in now. Should be official by the time you've got something worked out :)

jonp

Which Acura models have it?

Posted via CB10

trroystory

Martinjdub may I have that display pic of yours lol. It so defines me

Posted via CB10

Prem WatsApp

Just grab that Nokia / Windows Phone commercial on Youtube in hi-res. "Don't fight, switch"

It's originally an Apple logo tattooed on the dude's chest, which he reveals when the fight between the iSheep and the Samdumbs ensues.

Just add / photoshop in the BlackBerry logo, and you've got your very own!

iPhone for me? Scr... ahem Q that! (posted from the latter)

Prem WatsApp

http://www.youtube.com/watch?v=Z19vR1GldRI

Have fun!

iPhone for me? Scr... ahem Q that! (posted from the latter)

Supa_Fly1

LMAO! Hilarious ... give it a few more months and I can totally see this happening.

Biiink ;)

littlebite76

One more step closer to a turnaround keep moving forward great news!!!

Posted via CB10

kennyiceberry

Excellent news, though we need to see it actually transpire from 'likely' to 'actually ' before starting to celebrate properly. Obviously, the chances of it being realised are good according to Crackberry. The other thing I'd like to see, from a communications and marketing point of view, a *much* clearer exposition to the world of the value of QNX to BlackBerry group. Reason I say that now: this news, when confirmed, is a prime example of a massive deal being inked by BlackBerry in a material sense, but one which is liable to be ignored by the sector, much of the money markets and of course, by Joe Public, because the value of QNX to the Group is simply not understood (not to mention that the average consumer does not even know that QNX exists!)

Posted by the inimitable Z10 handheld system

HaberNik

Exactly!

Tapped and flicked from my BlackBerry Z30!

moonfalle

Awesome.)

Posted via CB10

milo53

Nice, I have a Ford Fusion and the interface is confusing and clunky. I cannot believe how weird the flow is, it is not logical. I'm sure QNX is better.

blackberryz10w

Wow wow wow awesome news
BlackBerry forever

Posted via CB10

HaberNik

Before everyone starts slagging Microsoft and getting all"in your face" let's take a pause and wait for actual confirmation. This is huge news and an even bigger win for BlackBerry if true. Looking forward to finding out more!

Tapped and flicked from my BlackBerry Z30!

cgallaer

Big win for BlackBerry and QNX.

Blackberry Z10: STL100-3, OS 10.2.1.537

Sulfuric

Ill be impressed when I see a production QNX car that's officially compatible with a BlackBerry. It's usually just Android/ios.

leehardballer12

This could be a huge deal for BlackBerry. Especially if they get some cool sync features that work with BlackBerry devices. (maybe even PlayBooks???) And make some of the best features exclusive to BlackBerry devices. But, they need to get it right from the start, not 4 updates later....

Posted via CB10

Fortunate Fool

I have a ford escape with the Sync system. It's just a piece of garbage that made me think I would not buy a Ford in the future. The GPS would not work properly, the system would hang for no reason, the touch screen is a joke.

I'm surely glad they are ditching Microsoft for QNX and hope they'll get it right this time.

Posted via CB10

Prem WatsApp

Any BSODs yet?

iPhone for me? Scr... ahem Q that! (posted from the latter)

blackberryz10w

I'm a BMW fun. But after this new i buying Ford
BlackBerry forever

Posted via CB10

Observation Junkie

Over the last week I was getting pretty depressed for the future of Blackberry, especially the WhatsApp purchase by Facebook. But this QNX deal is totally awesome.

Can't wait for Monday to see the share price.
Also good for BlackBerry and that money about to fill their boots.

How lucrative is this deal likely to be.
Hey Chris, if you're reading this blog, what's your views on this?

Love reading your comments

Catapulted from my Z10.

jojo beaconsfield

@OB..Haven't you learned yet ?Anytime good news comes out ,BB takes a hit.They gotta leave Nasdaq,I've been depressed too,I feel for the Big Guys and give them my sympathy.Hang in there and be strong,HAHA

Puz_zled

I wouldn't be looking for any price movement based on this news, just not material enough dollar wise, but it is definitely a positive development the sort of which we sorely need. So keep up the great work BlackBerry QNX!

Posted via CB10

blackberryz10w

I'm buying Ford
BlackBerry forever

Posted via CB10

BriniaSona

Thier vehicles still suck. Get a GMC

CV4evr

You're entitled to your opinion

Posted via CB10

wincyUt

If this deal gets confirmed, it would be a sweet win for QNX-BlackBerry. The march is on!

jordandrews90

Awesome!

Posted via CB10

bbmtna

Well this put a smile on my face

Posted via CB10

jordandrews90

And I've heard a lot of bad things about Sync, haven't had the chance to use it myself but sounds like all those problems are true if they decide to abandon all that work and start fresh with QNX

Posted via CB10

Prem WatsApp

Microsoft software in general. Functionality and features are great, but also buggy and full of security holes. Who wants his or her car to bluescreen out (BSOD) at 180kph on an Autobahn, or cruising along on a highway?

iPhone for me? Scr... ahem Q that! (posted from the latter)

iBelieveInBB

Awesome! My girlfriends Ford Focus has Sync built in and it is complete trash….. with QNX built in at least the computer will work well! To bad the rest of the car is still a Ford, yuck lolll

bsirvio

I loved the Sync feature in my erstwhile Focus, I can't imagine just how awesome QNX will be. Awesome news.

Courtesy official  10.2.1

donmateo

This would be great. Interesting that RR uses it and Ford has been using MS for so long. You'd think they would have realized the potential. Oh well, hopefully this pans out.

blackberry artichoke

QNX keeps the world moving! Now a device to launch this infotainment product!

Posted via CB10

pumpactionfury2.0

Wow huge deal! Good for them!

Posted via CB10

imcurved

I'm was going to get a Lexus but I changed my mind I'm getting a Ford now.

 CB10 

Karan Mohal

Ya me too.. was totally gunna get the LFA but I'm thinking maybe a Fiesta now.. LOL :)

IamFrankly

As a SYNC and BlackBerry user, swapping to QNX will be sweet. SYNC, as it is now, is as clunky as it gets.

Posted via CB10

FryBerry

This is huge for me!!! All I drive are ford's, all I use are BlackBerry's. This just made my day!! I really like Sync, and have only had a few problems, but if going forward they are QNX, this would make me one happy camper. Assuming that the integration with BlackBerry and QNX is strong, don't know why it wouldn't be.

Posted via CB10

RickTrout

I too am Ford and BlackBerry 100%. This is great news and both re-born companies can innovate together. My only hope is that I could someday buy GPS map updates for less than $300.00.

Z10 on T-Mobile, 32 GB PlayBook - Posted via CrackBerry 10

billsterjito

Great news! Guess I will have to upgrade to a new F-150 when this 'Gets moving'. I do love the one I have though.

BlackBerry Z10STL100-3/10.2.1.2141

CDM76

Best news EVER. I hate the ms synch in my f150!!!

Posted via CB10

mohawk apple

sweeeeet i like my MYTOUCH in my truck, But I'm sure with a QNX system in there would be that much more better!

fast666

Great news

ChannelX C000D3759 We promote channels

Torymon

This would be good! Real good!
Die hard Ford fan and BlackBerry now too (I hope)! Excellent move Ford! Do it!

Posted via CB10

Torymon

Oh, congrats to BlackBerry for ongoing success in the field!

Posted via CB10

HaberNik

Before everyone starts slagging Microsoft and getting all"in your face" let's take a pause and wait for actual confirmation. This is huge news and an even bigger win for BlackBerry if true. Looking forward to finding out more!

Tapped and flicked from my BlackBerry Z30!

Tapped and flicked from my BlackBerry Z30!

Drmoe

Seems like a no brainer from the beginning. Too bad it took them this long. They always come back to a BlackBerry brain. Soon to be an addition to the list, U.S airforce... it will be a bit but you know it's true.

Posted using the best phone ever, the Z30!

ilikebacon

I always drive a Ford, I've enjoyed my SYNC systems for the past few years, but it has always been kind of buggy.
I would so love the opportunity to have QNX in my car...and a BlackBerry with it, this is freaking awesome!!!

Posted via CB10

OTCHRussell

When? I was planning to trade in my Ford Expedition with 140,000 miles in the near future. Do I have to wait much longer?

Posted via CB10 on my Q10

Doolittle2

Probably at least a year away.

Posted via CB10

Bigbacala

Great news for BlackBerry. Although I have had both an 08 Edge and now a 2013 F150 and have not had any issues with the Microsoft Sync so far.

Posted via CB10

Shanerredflag

Awesomesauce

Z30 - Das Phone.

zoe sun

very good news for blackberry!

Posted via CB10

Karabo26

Fantastic news for #Team_BlackBerry 4LiFe.

I was not born with a hunger to be free, it was only when I discovered that my freedom had been taken from me that I began to hunger for it. 4life Z10STL100-1/10.2.1.1925

Xavier666#CB

Hate Ford, but I love this news!

Posted via CB10

weirdo158

Woohoo my ford sync sucks it always freezes. Do it up qnx/blackberry this is the future!

Posted via CB10

Prem WatsApp

It's probably a bluescreen underneath, but the UI covers it up!

iPhone for me? Scr... ahem Q that! (posted from the latter)

LeroyP09

Wow wow wow wow wow. Huge for QNX/BlackBerry

Posted via CB10

ED1209

Time for me to get a new Ford vehicle

Posted via CB10

Bumppa

Sync in my F-150 is not good. Gets confused a lot.

Wish I could retrofit QNX.

JakieWolf

Great news! Ford infotainment is good anyway but this is even better.

BlackBerry Z30 STA-100-2 running 10.2.1.2102 :D

texascycle

I would never buy anything powered by microsoft, on purpose.

Posted via CB10 on Q10

Jiggy1971

This is Awesome News. Go BlackBerry and QNX. Whooo Hooo!!! This is a nice win.

canuckbear

Now I'm buying a Ford Edge for sure. !!!! Well done Ford!!!! Held off this year because of the flacks Reliability reports on ms sync

Posted via CB10

canuckbear

Flakey...

Posted via CB10

yamahammer

Ford sells more cars than BB sells phones. Very good news.

Z10 STL 100-3. OS 10.2.1.2141

Paul Callahan

Yep. If this really happens and goes through it'll be rill niceee..

Posted from my Q10 (TMobile) Running OS 10.2.1.2102 as of 2.14.2014!

jelp2

It was only a matter of time.

BerryRipe

"A wide variety"????

Glad to hear it QNX, hopefully our BlackBerry 10 phones will be more compatible that W8, Iphone & Android phones!

Keep The Faith  BlackBerry Q10 

poolman5

This is great. I have a Ford Flex and always thought it a shame it didn't have QNX system. Another reason I'll get another Flex in the future.

Z10STL100-3/10.2.1.1925

canuckbear

I will buy the first year it's rolled out!!!

Posted via CB10

Gator99

That's a huge win for Ford.

THBW

Exactly, Ford is a big winner dumping MS.

If you look farther into the future, there are some very serious issues for MS to address. In the mobile space, Skype has died as a viable product as has MS sync. What is left, a mediocre smartphone?

Posted via CB10

Notcho

I just bought a 2014 Escape from the ol lady and I was telling the salesman about QNX he had no clue what I was talking about, now he will see, Go BlackBerry!

Posted via CB10 on my Zed10

Double_J75

I hope they switch but they could be planning to switch to android or something else.

Posted via CB10

Dovi2

The sync system itself, works great. The fact that it's based in Microsoft is where the reliability problems sometimes become a factor. Having a solid foundation like QNX will only benefit the Sync system.

Posted via CB10

Patrick Pierobon

I work for Ford at the Dealership level, this is huge! Especially since I'm a huge Blackberry Fan! Can't wait to see how the new systems turn out.

CJH_

GM and Chrysler already use QNX based solutions, makes sense for Ford to switch too.

YTDW2000

Considering the Chen era only began a few months ago this is a major win.

Sent from my BlackBerry Z30

digitalman101

Not confirmed, hence no champagne.

Posted via CB10

kennyiceberry

+1, not yet

Posted by the inimitable Z10 handheld system

franchise22

That is huge if they place a damn BlackBerry logo with QNX technology in every friggin' Ford. The American comeback is on.

Too bad im a Chevy guy!

Posted via CB10

jojo beaconsfield

@franchise22...GO USA GO!!!

franchise22

After our Olympic Hockey Team fail, BlackBerry is all I got. I'm on this train until the last stop.

Posted via CB10

alternator77

I guess people didnt need to edit excel or powerpoints on the road ;-p

Posted via CB10

Ryanleelejeune

Go BlackBerry and QNX!!!

Posted via CB10

7christopherr

Heres hoping. Ford and BlackBerry fan

Posted via CB10

notafanboy

Microsoft is finished. They are to little too late for both car and smartphone. To little too late Microsoft employees it's to little too late.

Posted via CB10

THBW

Exactly, time for MS to throw in the towel or push a hostile takeover.

Posted via CB10

emanuscript

Wow that's crazy!!!!! I have a 2013 Ford Fusion and I'm a little too excited about this. Lol

Posted via CB10

nucks26

Huuuuuuuge buffalo huuuuuuuge

Posted via CB10 for Z10

bhrgvr

If Ford agrees and the infotainment system turns out great... others companies will jump in too

Posted via CB10

ots1960

If I didn't love my current vehicle so much my 2nd option would be Going back to a Ford product. Would complete my current blackberry product line for a while.

Posted Via CB10 Using my Great Z30, PB or Q10

Xadion

Nice, Microsoft has been so bad with sync, and to think the current system is ten times better than it was at release, and it's still bad.

Posted via CB10

bobshine

Wow that is huge news!

Posted via the Android CrackBerry App!

DaSchwantz

Whoohoo, great news!

Posted via CB10

kfh227

Thank god.

The only thing that I don't like about my F150 is Microsoft Sync. I hate it enough that I will never again buy a car with Microsoft software in the infotainment center.

The big problem is that menu navigation is inconsistent and sometimes confusing.

Posted via CB10

smbdysm1

Does this mean on a future update my Microsoft sync will switch to QNX, or is it just new vehicles? I hope the former !

Posted via CB10

jcraig

Well, I guess I'm waiting to buy a QNX enabled Ford. Should sync up nicely with my Z or Q whatever is out around then. Or my newly released T-Mobile Z30

Xadion

I hope they market it as blackberry qnx, to get more publicity.. why did we not use qnx for bb10 again?

Posted via CB10

MarkyZ10

What?

Posted via CB10

davwall

Good. Microsoft sucks and has had issues in the past.

Posted via CB10

DurdenLunarius

Sweet! My Ford will surely appreciate more BlackBerry-ness.

Posted via CB10

Sheaner19

I don't like ford but this is good news :p

IROC-Z30 But Mostly She Rocks Me!

xBURK

Well, Ford did recently state they wanted to improve their offerings. I can't think of a better way to start.

Posted via CB10

Wilsonia Goldens

Stupid Air force! No wonder they get the name bent props!

Supa_Fly1

Let's hope this deal also leads to QNX Cloud being licensed for services and implemented.

now THAT would be HUGE and for BlackBerry to showcase that not just initially but also how much money and how happy the top brass at Ford is with QNX Cloud over time and their plan say in mid to late 2014 to implement this across a lineup of their 2014-2019 fleet .... THAT would be something BlackBerry with QNX could showcase for future deals!

Also it would help the BlackBerry brand gain proper respect in the USA and builds stronger ties to strengthen data partnerships with US carriers!

THIS IS why I complained about Alec may not be the right guy to lead QNX Cloud over the long haul. It's more than pushing this service ... it's a platform to create STRONGER respect for the entire brand not just with carriers (it helps them pull in a LOT of money!) but also in the consumer eye where developers will really see benefits for ... he did ok with BBJam for developers across the world, INTIALLY ... but over the long haul I disagree (we're behind in the app race game - I don't care too much about the race, but quality and necessary apps like financial banking, analytics, mortage, construction metrics etc SHOULD'VE been ready tested and in App World before BB10 launch last January 30th!)

Rockland63

This is huge for all of us who have stood by and watched our beloved BlackBerry get hammered over the last few years. QNX is a serious player in the auto industry in dash tech and Ford figured this out. Good on Ford!

Posted via Q10.

BeautyEh

Built QNX tough

Posted via CB10

tjarkmentos

This is quite fantastic news! I'd kill for a car with QNX as the infotainment piece that integrated extra well with my BB! At least I know it is running in my 07 Yukon at least for the OnStar...

Unlocked Z10 on AT&T, 10.2.1.2141

nabollocks

On a 5 day road trip I connected a BlackBerry device, Apple decide and an Android device to the Ford Sync system... it only crashed 4 times - Not bad for a Microsoft system!

Posted via CB10

surgeon1919

I love Ford and I love them even more now. I will always have at least one Ford in my driveway :)

Posted via CB10

Notcho

Me to stud

Posted via CB10 on my Zed10

AtInsider

This is a simple testament on how much better QNX is compared to the competition. QNX is flawless hands down.
I will continue to enjoy my Chevy Equinox 2010 with an awesome QNX system.

canadian nick

Anyone have any idea how much money QNX makes currently or best guess on what this deal would be worth?

Posted via CB10

mikeplus1

This is really great news, hope for more to follow.

Haxorleet

Very good news. BlackBerry and QNX are very reliable. QNX System is powerful and full of opportunities and options.
Even if Ford market share in the car industry is dwindling, at least they try to make their best to change the odds.

Notcho

Sync sucks they don't have a DVD Player or HDMI, brutal

Posted via CB10 on my Zed10

deadzone8

Hmm, I have mixed feelings about this. Its great for QNX and BB definitely, Ford pumps out around 2.5 million vehicles last year, with estimates of 90% of those cars having Sync. So keeping with those numbers that's really great news and those are just US numbers globally its far more. But what is great about Sync is that its an open platform, you can connect any device and Sync will most probably support it which is great as it makes Ford neutral in this iOS vs Droid car. I'm sure the QNX system continues this neutral compatibility which allows anyone to enjoy the technology. The other issue is the next generation of MyFord and Sync is being launched with Ford's biggest and historic product aside from the F150, the 50th Anniversary Mustang and that system is still Microsoft and is going to gradually be implemented on other vehicles such as the F series, Focus, Expedition and etc. as they go through their platform refreshes. So the launch of a QNX powered system might be quite a few years away.

jaywalker02

I want a new car. Was looking at an audi but a ford is more affordable, but I've played with sync and it sucks. Once and if they go to qnx that's definitely a selling feature for me.

Posted via CB10

sharranw

Excellent news.

Posted via CB10

Comfort4Ehsan

We have numerous Ford Super Duty trucks with SYNC by Microsoft. They really suck. They remind me of the most basic UI you could see in your personal assistant back in 2001-2002. And I'm talking about say a unit built in 2013.

I hope it comes to FORD as soon as possible and other OEMs follow the suit. Where is Toyota? Hurry!

Posted via CB10

edriss

Great news

Posted Via CB10 on my Zed 10

ChicPolice

"In a WHILE variety"? Editor please proof read

Posted from the comfort of QWERTY

peter0328

Awesome maybe I will buy a Ford now that they won't have their crappy myFord Touch system powered by Microsoft.

Hopefully they stick with a nice QNX reference design and don't reskin it to crap.

Posted via CB10

mercury assuzu

BlackBerry always does it better

Posted via CB10

rolojr1

Awesome looking forward to owning a QNX powered automobile.

Posted via CB10

parthokarki

Well this sounds good.

Let the formal announcement surface and I will be happier :D

Posted via CB10

MarkyZ10

Did you hurt your eye?

Posted via CB10

cbyington

This is good. On my Fusion 2012 I have to get the system reset. I click bluetooth or auxiliary and it takes me straight to FM. -_-

Posted via CB10

FCSC

I had installed a switch to the radio fuse so I could reset the system every day, PIA to pull that fuse!

Posted via CB10

beemaabeemababy

The best selling car in the UK is the Ford Fiesta (by a long way). The next one is Ford Focus. This is good news!

Posted via CB10

christoph77

Great news!!

C0038297E Quote of the Day (BBM Channel)

koolpep

I used the sync ms stuff in a Ford Edge once. It was slow and confused. Happy to be back on qnx now in my Cayenne.

Posted via CB10

therealm7

Excellent news if this happens!

Posted via CB10

Killjoyhere

Great news for BlackBerry 10 and qnx and most of all great news for Ford customers.

Posted via CB10

FCSC

Microsoft Sync issues were a huge reason why I didn't buy out my lease, it's solely responsible for destroying my ipod classic, and worked correctly 50 percent of time.

Posted via CB10

brettamorgan

As a car dealer (we have a Ford dealership) and a BlackBerry enthusiast I am thrilled with this news. To say the Microsoft sync system had some issues out of the gate was a huge understatement. What a nice win for BlackBerry and yet another example of Chen's ability to segment his business and find some wins out of the gate.

Posted via CB10

RickTrout

One thing BlackBerry can accomplish here is baking in some additional functionality when the system is connected to a BlackBerry phone. There are many possibilities here that could end up being a game changer!

Z10 on T-Mobile, 32 GB PlayBook - Posted via CrackBerry 10

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