Fun Photo: Future Shop joins in on the RIMPIRE STRIKES BACK campaign

RIM STRIKES BACK!
By Kevin Michaluk on 14 Sep 2011 09:12 pm
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OK. So I can't say for 100% certain that CrackBerry's RIMPIRE STRIKES BACK initiative is what inspired Canada's Future Shop to put RIM Strikes Back, BBM 6 is here on the cover of their latest issue of Cellshop, but I'm going say it did. Think about it. RIM isn't in the consumer facing brand that the average person knows.... BlackBerry is. So for Future Shop to decide to put RIM strikes back vs. BlackBerry strikes back must mean it was a conscious decision. A decision in recognition of CrackBerry, BlackBerry and our RIMPIRE STRIKES BACK movement.

Or maybe I'm crazy and it's coincidence. Either way, I love it. PURE AWESOME Future Shop! #RIMPIRE

Kevin Michaluk Kevin Michaluk "Founder, Editor in Chief " 3920 (articles) 3285 (forum posts)
11 comments

renzokuken.tan

Or you might just ask them about it Kevin. Not that you threatening or suing them for patent :)

BTW
First!

despreciable

Kevin, you made my made! I'm your fan.

walnuts1024

It has to be the Crackberry RIM Strikes Back.

vallogolfer

Love it, as an insider to CellShop I can definitely say I've been watching people walk away with the new Bold and be very happy campers! As a huge crackberry fan I'm pumped to see RIM put out a great product that is 100% different from the Iphone and have the power to hold its own. Go berry go!

yauchunh

i dont really think 'rimpire strikes back' is the greatest campaign...since we all know what happened to the empire in the movie immediately after it.

Siiid

lol true, death star blew up pretty bad.

altrax

Yeah but everyone knows had those movies been real the empire would have completely destroyed the rebels... Hardcore style. That's why its okay to use RIMpire strikes back

hyperscorpic

Maybe its just that there isn't enough space to put BLACKBERRY.

alunkkk

Kevin, You should patent it, before other company claim that..hahahaha..