Puretracks is a large music provider... They have contracts with many of the big labels including Sony, EMI and Universal to name a few. They have the 'ammunition' to launch a killer store... and now it looks like the dream is becoming a reality.
This new store will be dubbed 'Puretracks Mobile Edition' and will be available for use to all of us BlackBerry 8100, 8300 and 8800 series users. WiFi capabilities will be added at a later date.
The store is going to be DRM free. Files will be in a 64k AAC/AAC+ compressed format... Leaving downloads half the size of traditional MP3 files. It's a bit of a tradeoff. The files will be smaller but it will come at the expense of audio quality.
A 'sneek peek' of the service is being unveiled March 12th at the SXSW event in Austin. Look for the full launch at CITA Wireless on April 1st. Kevin will be heading to CTIA in Las Vegas, so hopefully he can report back and tell us first hand about the service when it launches.