Although some folks might not be familiar with his name, Todd Wood was one of the driving forces behind design at BlackBerry from 2006 to 2014. Chances are, the device you're holding right now was influenced by him. While Todd is no longer with BlackBerry having left in June, 2014, he's still an Industrial Designer based out of Toronto, Canada and recently sat down with The Canadian Design Resource to discuss his work at BlackBerry, Nokia Design, where he thinks design is heading, what he is doing now and who he has been working with recently.
Much like Todd's interviews he gave while at BlackBerry, this one offers a nice look at how things were done at BlackBerry during his time there, how the company felt about design and how BlackBerry became heavily invested in design planning as part of their mission to create some innovative products with BlackBerry 10. He even dips into his thoughts on Apple and Samsung design, noting 'Apple design is exceptional, but it's also antiseptic and irreverent.' while 'Samsung products tend to be soft, 'plasticy', and banal, lacking in character.'
The interview is a great read, so if you've not caught yet, be sure to head on over to The Canadian Design Resource and give it a look. For me, one of the key takeaways was that even though Todd is no longer with BlackBerry, he left in place by his words, a talented, seasoned and adaptive design team and he's confident they'll do well.
Read the full interview with Todd Wood