If you've been wondering what former BlackBerry CMO Frank Boulben has been up to, we now have an answer for you thanks to Rogers. The Canadian wireless carrier has now laid out their plans for what they're calling Rogers 3.0, which is a multi-year plan to radically improve the customer experience and increase revenue and cash flow for the company.

As part of their efforts, they've mixed up management a bit and among the names on the list is Frank Boulben who has been assigned the role of interim role as Chief Strategy Officer. Frank served as BlackBerry CMO until it was announced in November that he would be exiting the company along with Kristian Tear and Brian Bidulka.