Force India Formula 1 team uses BlackBerry to stay ahead of the game

By Adam Zeis on 7 Aug 2013 12:41 pm EDT
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While we're obviously all about the BlackBerry-sponsored Team Mercedes AMG Petronas, it's still great to hear about other Formula 1 teams putting BlackBerry to good use as well. We actually haven't heard too much about just how Team Mercedes uses BlackBerry day-to-day, but Force India IT chief Adrian Collinson has nothing but good things to say about their team's use of BlackBerry devices.

We are exclusively using BlackBerry's at the moment and have been for a number of years as it gives us a very secure, closed environment

According to Collinson, Force India has various BlackBerry devices deployed to their over 300 staff members. Ranging from BlackBerry 6 devices all the way to new BlackBerry 10 phones. Collinson says that they are exploring the option of using iOS and Android devices with BlackBerry management software, however they don't provide the same level of out of the box security that BlackBerry offers. 

For one of the big reasons they love BlackBerry, Collinson used the example of losing a phone during a race weekend. "With a BlackBerry, a standard BlackBerry, you give them another one, remote provision it and everything is exactly as they left it." 

Collinson adds that even though BlackBerry gets a "bad rap", people coming to the team are familiar with the devices "So as a personal productivity device BlackBerry has been fine."

37 comments

D2bleD

Nice

Posted via CB10

nt300

Good News and great Marketing too.

TheR1ck

There not ahead at all lol

Posted via CB10

BBThemes

Yup they have fallen back over the last few races for sure. Plus dunno if it has any bearing, but force India also use Mercedes engines.

Posted via CB10

deanupam

Great

Posted via CB10

kaptanp3

Well nice marketing for BlackBerry but force India team need high skills drive like me.......... i always win the computer F1 racess..crussssssss all my friends hhahaha

Posted via CB10

cndnstpr

I think Top Gear put a top sim racer in a real car...He could drive the car ok. But his state afterwards though was questionable lol.

tushargkwd

BlackBerry needs more TV commercials to get to the masses... why these marketing guys don't understand...
BTW...this kinda news is good to hear... but they need to increase their marketing spend.

Posted via the awesome z10 using CB10

BruvvaPete

That's why I believe Frank B should either step up his game or move on.

jojo beaconsfield

I think Frank has a 3 year contract,a cushy job ,and he is reading from a text book on how to do his job.I think that once he comes to the end of his 3 years he will move on, he has no stock in the company allocated to him from BB and is just living the good life via his position.Good for him bad for the stock holders.

Parthiv Shah

I am from India and our team sucks. The owner of this team Vijay Mallays has a bankrupt airlines business. 300 devices is a joke! BB is losing market share in India big time. Thanks to their idiotic pricing strategy.

sri_tech

BB 10 is a disaster in India. All three phone failed miserably because of their ridiculous pricing.
Cheapest phone Q5 costs same as Galaxy S3, HTC One x, Nexus 4.

Last year BB is in top 3 OEMs for smartphones according to cyber media research. This year they are not even in top 10 as per the report same company.

Pulkit Kamal

I know bro.
Suck to the core. Wish they could do something about it.

Proudly Z10ing. 24F40D3B

BruvvaPete

That's due to the carriers, not BlackBerry.

Etios

Stop shifting the blame, for once let BB take some responsibility!! There are no carrier sales in India, people buy Unlocked, carrier-free phones directly from BB shop or many other malls, mobile shops etc.

BruvvaPete

Settle down. You'll pop a blood vessel. Then you'll blame BlackBerry for that too.

Etios

And then you will shift the blame from BB to yourself and go to Prison :)

BruvvaPete

lol. I spent the night in the drunk tank once. That's enough for how much I want to see the inside of a jail cell. The funny thing is I wasn't even drunk.

ankush77

nice one,means bb has good hold in high technology driven industry like F1.
cheers to bb

jic999

BB10 pricing will come down in India , BBM Cross platform is just around the corner

Grafic111

Hi Guys..i am a huge fan of Blackberry and cannot tolerate any negative comments against it. But I will say one thing, The marketing team needs to up its ante here in India where it has had a very good presence over the years. Even in the corporate circles it is loosing it's sheen and it is painful for me to see that. I use a Q10 and I simply love this phone..its the best phone ever. Bought this the day it was released in india. But for people here to feel the same they really need to do some out of the box marketing. I believe BlackBerry has some of the best features that others don't..lets gather around and support BB..need them forever!

Posted via CB10

gmsm

Well nice to read, but some folks are right with the comments, BlackBerry lost the momentum around z10 launch, so the price is just to high

Posted via CB10

fearmantis

Nice going.

BB Z10 Rocks!

nikit3

They do use Mercedes Engines

Posted via CB10 on my Shiny White Z10

nishant.dreamviewer

Yes they use Merc Engines.. thats the reason to use BB10.... lol

Craigash

Amen

Posted via CB10

retomex

How about Red Bull Racing using Blackberry? They do! Check the picture I posted on http://forums.crackberry.com/team-blackberry-mercedes-f1-f331/team-bb-me...

Djlatino

lol for racing to work as marketing... you gotta win races LOL

This is what,18th century logic?

douevenCB10?

meltbox360

The fact is that if you need something done you use a BlackBerry. F1 is all about being ridiculously efficient with all except maybe R&D cash, they burn a lot of that.

Posted via CB10

VictorRight

God bless them. I hope they do well.

QNX posted via CB10

nabil114

Why support the formula? Waste of ad dollars

Kunal Mishra

Be it not the top F1 race car at the circuit, Force India does have a huge fan following.., this is music to Indian race car fans!!

Posted via CB10

awindsr

Nice 2

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Otech#CB

I'm glad to hear that. Blackberry is a respected company in many places.

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Punjabi84

India is an evil country where the majority attempt genocide on minorities.

Posted via CB10 Khalistan Zindabad

Sridhara Shankara

I wish here in India more of general public used BB handsets! they will if and only BB india markets BB products well