It's about time RIM....

Just saw it air on Dancing With The Stars... good commercial and great to see some primetime promotion!

nice

Great song :)

Unfortunately a day late and a dollar short. Forget the iPad, and play catch up with your smart phones RIM.

just saw this, i was surprised, i thought it was the ipad at first. but am happy to see it was the playbook saw it on dancing with the stars

MUCH better than the other commercials.

Love the song choice :)

It's on CBS.com

It's airing on a lot of major networks today. Has anyone seen the new ipad commercial practically admitting that the PlayBook has better technology?? :)

I don't even think its a good ad. Lol

Even I could've made a better ad. They ignored more than half of the capabilities of the PB!! This was like having Scotch with a timer on!!!

"Sydney, Australia" This thing is not even for sale in Australia yet.... damn it!

I have seen a few commercials from Sears, Staples and Futueshop... Not sure what stations now but I did see them starting on the 19th or 20th. I don't see them very often but that is because my tv is on cartoons 98% of the time! LOL

God, again the negativity on this site is incredible. It's a nice ad, gets the point across... portability, flash, browsing, video etc.

They sold tons with no ads at all let's see what advertising does.

Agree.. Waiting till I can use one on Bondi Beach myself.
Though it might have to wait till the 3G version given it appears I am blocked from downloading Bridge (even via ota)

The best part of the commercial for me was at the very beginning where he pulls the Playbook out of his pocket. That really shows off the portability of the PB but it went by so quick most people probably missed it.

That's the number one reason I would never get an iPad. It's too big to carry with you. Most people must agree because I never see iPad's out in public.

Speaking of which, a commercial just came on the t.v., CityTV was the channel.

Some people on this site may know blackberry smartphones but you sure don't understand advertising strategy.

iPad has the dominate share of voice (e.g., awareness) and it is silly for RIM to compete based on television advertising and spend. RIM has not been a big player historically in consumer advertising and is focusing on distribution. Once they have hit their distribution targets and have some of the planned enhancements in place they will expand their TV exposure and other media play.

I notice the quickness is accurate, that's really how fast it is.

Anyone else think the use of the line in the song "got brass, in pocket" is a nod to the image of Blackberry users as well heeled business people...kinda reinforcing the elite corporate image that has served them well in the past. Well played by the marketing firm.

I wouldn't want them to push it too hard until the new phones are out and more apps are available, right now we are in sort of a soft-launch situation until the platform matures over the next month or two I would imagine.

damit im on my pb now and the vid wont work. when i hit play it turns white with a big exclamation point in the middle

I finally got a chance to play with the Playbook at Best Buy and I absolutely love it. It was updated with the lastest OS build, and even though it didn't have the full experience available, I was extremely impressed with just how smooth and fast this piece of equipment was. Even when bridged, it was lightning fast.

I was hoping to have my music bridged too, but that didn't happen. Not sure if it's supposed to either, but that is definitely a must for me. My media would be the main reason for any purchase.

Too little to late. You blew it Blackberry. Went out and bought a Droid Inspire and a Xoom after testing the Playbook for a week. Software available is a joke. Hardware beautiful, but lack of software does not make up for it. Playbook killer my Ars. Loyal Blackberry user from 7130, 8700, 8130, 8800, Torch. May come back some day if Blackberry is still around. Very Disappointing.

Who sings the song on this commercial?

Good god some of you relax. It's just a commercial, and a pretty damn good one at that. This stuff is about electronics, toys and communication technology; not a war. The Playbook is fast, sleek and a hell of a lot of fun. Is it done yet. No. All this "returning it because..." fine, you don't like it, don't buy/keep it. But trashing something out a week, with very limited, and most likely no hands-on, just makes one look like a crazed fanboy. I love my evolving Playbook. And while it's charging tonight, after three days, I am typing this on....yes, my iPad.

About time RIM did an advertisment. Now if only they could start to release some material that will counter the complaints of the bloogers and start developing good press on the internet, things will be better. Quite frankly, I think RIM has been to quiet in countering the criticisms, half truths, and lies that are being spread on the internet.

So I searched up "iPad commercial" on YouTube and the first hit was a BlackBerry Playbook promo video. Harhar.

I Love it
I love it !

Lets see you whip out an iPad that quickly from your front pocket!
Better yet, leave the iPad at home. It's way to bulky to be carrying it everywhere you go.

The more I 'Play' with the PlayBook, the more I am realizing just how much you can do with it. There is a reason why certain things were done certain ways. This thing is awesome. It's a power house. Truely amazing. The BEST tablet on the market. Nothing comes close to it .... nothing!
And just you wait! In 72 days when they launch the 385,000 apps .... this thing will sell like hotcakes.
And for those email lovers out there .... count them .... just 53 more days until you get the BEST onboard email service in the world. They are pulling out all the stops on this one so they can say to all those 'nay sayers' ..... "In your face, take that one".
And I will be on the side lines chanting, " Go Rimmy Go -- Go Rimmy Go -- Go Rimmy Go "

Nice job Mike and Jim. You are way too far ahead of the competition, and technology.

very nice ad, not pretentious like apple's ads.

Mine is waiting in customs Perth West Australia! Friggn public holiday here so have to wait until tomorrow. My buddy in T.O. shipped me one on release day. SO damn excited!
Maybe the first in Aus? :)

Come one RIM, let's see more advertisements! If I was head of advertising, you'd see advertisements like 30 days ahead of launch when all the good shows are on like 3 or 4 a night on all the networks. They should of gotten the hype up and done a countdown type deal. Can you imagine if they had advertised what a difference it would have made for them on launch day? Most people I talked to didn't even know there was a Blackberry table t launching soon, some don't even know one exists! Come on RIM, get the ball rolling, now more than ever you need to advertise- Bridge, BBM and its capabilities, security, Apps, etc... what sets you apart and makes you special. You should also start advertising NOW for your upcoming touchscreen phones lineup. Man, if I was running the show... Apple would eat my dust!

Wait, I already have one!! Would've made sense to advertise a bit before launch,though.

The ASUS TRANSFORMER has built in guided GPS, come on RIM give us a free point-to-point voice guided NAV and universal search like OS 6.

Get some accessories out there!!

The irony of not being able to buy the PB here in Australia is palpable. :)

I find it totally stunning that the Playbook packaging and now this ad are sheer derivatives of Crapple. Really embarrassing. Apple stinks to high heaven--I don't like their precious public face nor their nasty big brother reality. RIM's got the latter beat in spades, why they don't differentiate--as opposed to MIMIC--from the Church Of Job's wimpy packaging and soccer mom advert style is a big ole missed opportunity, mammoth really. The potential for a winning ad is so great here, I feel like I could storyboard ten of 'em better than this in the next hour.

As bewildering as the gargantuan paucity of launch applications.

I don't seek perfection or even 2.0 competence... just what could and should have been done to maximize impact.

Hope these aren't the alarms that shareholders beware. If RIM fails, I'll go phoneless and tabletless before I entrust my communications to the evildoers of Big Fruit and Googoo.

I like how careful the person using it is being when he's touching things.

Also, the device looks like it lagged when pinch zooming when comparing it to the iPad.

Honestly, I've used the device, a very nice step forward, but it isn't as responsive as the iPad is... and I'm NOT an apple fan by any means. They should've had this touch technology down pat by now. I feel like the more they update it, the slower it'll get, because I feel that they're really trying to squeeze every bit of speed into the device now because of its inconsistencies.

OS 6.1 on the new gen phones that aren't even out yet, and are still Java-based? What the hell are you doing? Work on the QNX OS and release that already! Why are you wasting valuable development time for something that is supposed to be dropped sooner rather than later? Stop trying to buy time especially when that time is up and you aren't delivering as expected.

I just hate how RIM takes their time with everything and still can't deliver. They just come across as arrogant and its starting to get really annoying. Seeing what Mike Lazaridis did in a recent interview shows just how far their heads are up their asses.

Wake up RIM.

I think it is a very good advertisement. Good music too. Nicely done RIM.

okay I'm not joking i own a play book and I tried to play the video and it didn't work. any suggestions? all i get is an exclamation point.

They need to hire me for there advertisement team