2014 Formula 1 Preview
Editorial | 65 Comments 2014 Formula 1 Preview The 2014 Formula 1 season kicks off this weekend with the Rolex Australian Grand Prix, marking the return of Lewis Hamilton and Nico Rossberg in the BlackBerry-sponsored Mercedes AMG Petronas car. This year looks to be a good one and is packed with plenty of changes that should make it an...



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Jun 10, 2014 A wonderful weekend of CrackBerry fun at the Canadian Grand Prix!

What an AWESOME weekend!! The 2014 Canadian Grand Prix is now racing history, and what a race it was. I can't help but think maybe the CrackBerry team's presence brought a bit of bad luck, as for the first time this year the Mercedes F1 Team — who is sponsored by BlackBerry — was not at the top of the podium on Sunday afternoon. That said, it was easily the most exciting race of the season and we had a blast all weekend long spreading the CrackBerry and BlackBerry love through the streets of Montreal. Be sure to watch the Story Maker video above for a recap of the weekend, and keep reading for more of the details, including the contest winner for a CrackBerry Racing Polo shirt!

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May 30, 2014 Win a Team CrackBerry Racing Polo!

CrackBerry Racing Polo!

Leave a comment to this article for your chance to win a size XL Limited Edition Team CrackBerry Racing Polo!

The Canadian Grand Prix is fast approaching, and Team CrackBerry is getting revvvved up for it. I'll be in Montreal for the event, as will CrackBerry's Adam Zeis and James Falconer, and we aim to have a ton of fun all weekend as we take in the Formula 1 action and meet-up with as many CrackBerry fans as possible (for meet-up details, see this article).

As you likely are aware if you're reading this, last year BlackBerry entered into a three year sponsorship deal with the Mercedes AMG F1 team. 2014 is shaping up to be a DREAM season for Mercedes, with drivers Lewis Hamilton and Nico Rosberg sweeping pole position and winning every one of the first six races so far this year. It's been awesome to see the BlackBerry logo at the top of the podium race after race.

Off the podium, we're going to help spread the BlackBerry love through the streets of Montreal all weekend dressed up in our limited edition Team CrackBerry Racing polo shirts. We took inspiration for them from the official Mercedes 2014 Team Polo, and we CrackBerry'd it up to a whole new level. Gotta love the BlackBerry 10 on the back!!

Only a few of these custom tees exist, and they'll never be for sale, but we're going to give one lucky CrackBerry reader a chance to win one. This is a rare CrackBerry collectable! To enter, just login to CrackBerry and leave a comment to this post. The contest will end Sunday midnight PST on June 8th, which hopefully will also be the day that Mercedes and BlackBerry are at the top of the podium in Montreal.

Good luck! And if you're in Montreal on Grand Prix weekend, be sure to look out for us in our Team CrackBerry Polo tees, and if you see us, say Hi! Don't be shy!!

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May 29, 2014 Canadian Grand Prix CrackBerry Meetup Update!

CrackBerry Grand Prix!

We're just over a week away from the Canadian Grand Prix in Montreal, and our plans to have some CrackBerry fun and spread the BlackBerry love all weekend in Montreal are coming together nicely.

If you love CrackBerry, love Formula 1 and are going to be in Montreal the weekend of June 6th, 7th and 8th, you'll definitely want to read this post. And if you by chance missed our earlier post outlining our Canadian Grand Prix ambitions, be sure to read that too so you're fully up to speed.

Ok, time for the game plan. Here's where things are at as of right now!

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May 14, 2014 Join CrackBerry in Cheering on Team BlackBerry (Mercedes) at the Canadian Grand Prix!


BlackBerry's former Chief Marketing Officer, Frank Boulben, inked a sponsorship deal last year with the Mercedes Formula 1 team. The deal is for three years, and while Mercedes did OK in 2013, the 2014 season is off to an AMAZING start. A lot of rules changed for 2014, and Mercedes clearly nailed the design of their new car. Five races into it, Mercedes has won EVERY SINGLE RACE. They're kicking so much ass I almost feel bad for the other teams.

For an F1 sponsor such as BlackBerry, it's really shaping up to be the DREAM SEASON. The BlackBerry logo is appearing on the podium race after race, and the cars are getting more than their fair share of screen time. As far as traditional premium brand sponsorship campaigns go, you can't really beat Mercedes' performance this year. Unfortunately, this year it doesn't appear that BlackBerry is doing much above and beyond their base sponsorship to further engage the F1 crowd. Last year the BlackBerry.com website featured a racing section (now a dead link), and at some of the venues BlackBerry ramped up on their consumer engagement activities... I attended last year's Canadian Grand Prix in Montreal, and BlackBerry 10 van was out in full force alongside an awesome F1 street installation that drew in crowds of people.

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Mar 17, 2014 Team Mercedes / BlackBerry gets the win at the Australian Grand Prix

This weekend marked the start of the 2014 Formula 1 season with the Australian Grand Prix in Melbourne. Lewis Hamilton sat on the pole with solid chance of taking home the win — only it was his teammate, Nico Rosberg, who would cross the line first.

After just three laps, Hamilton was forced to retire due to a failed cylinder. It was definitely a disappointing start, but there was a still a chance for Rosberg to take control — and that he did. World champion Sebastian Vettel also had to retire early (8 cars in total didn't finish the race) leaving plenty of room for Rosberg to strut his stuff.

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Mar 13, 2014 2014 Formula 1 Preview

The 2014 Formula 1 season kicks off this weekend with the Rolex Australian Grand Prix, marking the return of Lewis Hamilton and Nico Rossberg in the BlackBerry-sponsored Mercedes AMG Petronas car. This year looks to be a good one and is packed with plenty of changes that should make it an interesting one as well. Some drivers have moved around and some have moved on. There are a handful of rule changes that will keep everyone on their toes as well.

No matter who you're a fan of, the 2014 F1 season will be as exciting as ever. To make sure that you're prepped and ready to go, we've packed everything into our 2014 F1 Preview here so you stay ahead of the game.

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Aug 07, 2013 Force India Formula 1 team uses BlackBerry to stay ahead of the game

While we're obviously all about the BlackBerry-sponsored Team Mercedes AMG Petronas, it's still great to hear about other Formula 1 teams putting BlackBerry to good use as well. We actually haven't heard too much about just how Team Mercedes uses BlackBerry day-to-day, but Force India IT chief Adrian Collinson has nothing but good things to say about their team's use of BlackBerry devices.

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Jul 29, 2013 Lewis Hamilton picks up his first win for Mercedes at the Hungarian Grand Prix

Being a new F1 fan, I've been diving deeper into all the Formula One goodness on race weekends. I try my best to check out the practice and qualifying sessions as they happen, but for most races I've had to DVR them as they show a bit early here on the east coast. I make it a point to avoid social media on race day and have been doing pretty well so far. Kevin nearly blew the race with a BBM yesterday but luckily didn't give too much away. It's been 24 hours but hopefully I'm not spoiling the results for anyone else :) 

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Jun 04, 2013 Formula 1 and BlackBerry head to Montreal this weekend

BlackBerry and Mercedes AMG Petronas will hit up the home turf this weekend as Formula 1 takes to Montreal. Sunday's race on Gilles Villeneuve Circuit will see Monaco winner Nico Rosberg and teammate Lewis Hamilton hit the road again for what looks to be some great action. 

I'm still a newbie when it comes to F1, but I'm sad that I won't be able to head to the race this weekend. I thought about it a bit, but apparently my daughter's birthday party is a bit more important.

Regardless, I'll be watching the race live at 2p ET during the party to cheer on Team BlackBerry and hope for another victory. I'm told this is one of the best races of the season so I can't wait to see how it all pans out. 

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May 31, 2013 Story Maker: Formula 1 Mercedes-Benz W 196 meets the 2011 W 02

If you couldn't tell, I'm all about Formula 1 now. Ever since BlackBerry teamed up with Mercedes AMG Petronas I've been following along and even got to experience a victory watching my first race as an F1 fan. I've learned a lot in the last few weeks and have been reading up quite a bit so I can try to be a well informed F1 fan. 

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May 27, 2013 BlackBerry gets the win at the Monaco Grand Prix

First off - sorry if we spoiled the qualifying for anyone that hadn't yet had the chance to watch. Going forward we'll wait a good 24 hours after the action to put any posts up. 

That being said - GO TEAM BLACKBERRY! Imagine how excited I was to see the BlackBerry / Mercedes TEAM AMG Petronas take first in the Monaco Grand Prix yesterday. My first race experience was awesome and I'm not quite sure how I lived without Formula 1 until now.

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May 25, 2013 Lewis Hamilton and Nico Rosberg take front row for Monaco Grand Prix

I woke up extra early today to get prepped for the final Monaco Grand Prix qualifier. It is my first "official" race weekend since becoming an Formula 1 fan (thanks to BlackBerry) so needless to say I was totally pumped to show my support.

As things got up and running, Mercedes AMG Petronas teammates Nico Rosberg and Lewis Hamilton took charge and rocked out the qualifier. 

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May 23, 2013 Gear up your BlackBerry for the Formula 1 Monaco Grand Prix

The BlackBerry-sponsored Mercedes AMG Petronas team will be hitting the pavement in Monte Carlo for the Monaco Grand Prix on Sunday. I've never been a big fan of F1 before, but of course now that BlackBerry is sponsoring a team, how could I avoid it?

Also, the Monaco Grand Prix will be the first time an F1 race is broadcast live on network TV here in the US (NBC).

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Feb 04, 2013 Photo Gallery: Team Mercedes 2013 Formula 1 car with BlackBerry branding

BlackBerry Mercedes Formula 1

The #TEAMBLACKBERRY hash tag was given a little extra meaning this morning with the announcement that BlackBerry is now the official technology partner and sponsor of Mercedes 2013 Formula 1 car. BlackBerry officially involved with a Formula 1 team is something I've been wanting to see for literally years. With BlackBerry 10 hitting the market globally, and Formula 1's reputation for engineering, innovation and speed, it's the perfect venue with which to associate the BlackBerry brand.

For the all the details on the new BlackBerry / Mercedes partnership, hit up the press release we posted earlier. And to feast your eyes on all the BlackBerry goodness that will grace the Mercedes F1 W04, the drivers, crew and even the timing board, scroll down.

I'm especially loving the driver's uniform. If anybody out there is reading this and knows how to get their hands on one, send it down to CrackBerry HQ. I'll proudly wear it all day while writing. I bet wearing it would make me type up articles like this even faster. 

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May 10, 2012 Official F1 2012 Live Timing and Track Positioning app now available for the BlackBerry PlayBook!
Official F1 2012 Live Timing and Track Positioning app

Time to rev up your BlackBerry PlayBook Formula 1 fans! The Official F1 2012 Live Timing and Track Positioning app has now arrived for the BlackBerry PlayBook and is available for download from BlackBerry App World. Rather than just a port of the Android or iOS version, BlackBerry PlayBook owners will be getting a native application and it's packed with features:

  • Real Time Track Positioning - Displayed on our dynamic and interactive map. You can see the position of every F1 driver on the track at the same time. See the gaps and pit stops as never before!
  • Follow Your Favourite Forumla 1 Drivers - Selecting a driver switches the camera to follow that selected driver around the race track. Watch as they battle for position! 
  • Live Timing Data - Timing data is streamed direct from Formula One Management's technical centre at the race track to the palm of your hand. With multiple timing screens including sectors, gaps and speeds. Watch the sessions like the engineers on the pitwall!
  • Live Leaderboards - Combined with live timing data, scrollable leaderboards display a wealth of data.
  • Download Race Packs - Download race packs after the event to watch the sessions again and again. Perfect for tape delayed broadcast! 
  • Live Text Commentary - Lap by lap live text commentary keeps you updated while the action unfolds.
  • Event Counter & Notifications - A new enhanced Infobase with an event countdown that shows the time to the next session and informs when a session is live. Optional notifications alert you when sessions are approaching. 
  • Keep Up To Date - Easily access a wealth of information with latest drivers and teams stats, race information, standings and latest results. 
  • Complete Formula One Access - Experience each and every Formula One Grand Prix session via the live timing & track positioning feed in the palm of your hand.

Just like the BlackBerry version, it is a paid app that will set you back $20 but it's a must-have for fans looking to get the most Formula 1 content available on the go. Need to see more before you jump in? Jump below to have a look at some more screenshots from the app on the PlayBook. Now all we need is that Ferrari BlackBerry PlayBook.

Purchase the Official F1 2012 Live Timing and Track Positioning App

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Jun 06, 2011 Unofficial F1 Live app now available for the BlackBerry PlayBook
F1 Live for the BlackBerry PlayBook

Own a BlackBerry PlayBook and Love Formula 1? If so you'll be happy to know an F1 Live app recently popped up in App World. Take note, this doesn't appear to be an "official" F1 app (so the fact it's using the F1 name means it might not hang around App World for all that long), but if you love F1 you'll want to give it download regardless.  

Features on the F1 Live app include:

  • Live Race coverage right from Friday's Free practice sessions to Raceday!
  • Complete 2011 Race calendar with Results.
  • Comprehensive information of all Drivers and Teams.
  • Latest Driver and Constructor standings.
  • Profiles of each circuit from around the calendar.
  • Last season Driver and Constructor standings.
  • Latest News from the paddock.
  • Latest Tweets from Drivers and Teams on Twitter.
  • Socialize with our exclusive F1 Fan Forum.

Not a bad feature set for a first crack at an F1 app on the PlayBook and for a price of Zero dollars and Zero cents (yes, it's free) there's no reason not to give it a download. Keep in mind that with the PlayBook's awesome web browser the actual Formula1.com website works pretty well too. The only question now is who are you cheering for in this weekend's Canadian Grand Prix in Montreal?!

Download F1 Live for the BlackBerry PlayBook

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Mar 23, 2007 Research in Motion to Sponsor Formula 1?
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RIM to Sponsor Formula 1?This isn't even a rumor because I just made it up. It's Friday afternoon, and I just came across the greatest commercial ever to be made (just released this week) and needed a corresponding story so I had a reason to put it on the site.

Below is the Shell/Ferrari commercial that celebrates their 60 year relationship together. They shot the commercial in some of the greatest cities in the world - Rome, Monaco, New York, Hong Kong, Rio, and Sydney and is rumored to be the MOST EXPENSIVE commerical ever created. 2 minutes of pure joy - watch it!

But seriously, RIM really should consider sponsoring Formula 1. Their brand is already established in North America and there is no other sport/sponsorship venue that embraces international brands and has a worldwide following as big as Formula 1. Afterall, it is Research in MOTION, and the fit with Formula 1 technology and speed makes sense.

As for which team they should sponsor, I would of course rather see their logo on a RED car (a.k.a. Ferrari) despite their lead product being named BLACKBerry. 

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