On my recent trip to Waterloo to attend BlackBerry's Annual General Meeting of Shareholders, I was approached by Pranav Sood, the founder of Emblm. I actually met Pranav once before, when his idea for Emblm was still just an idea, but since then he's made a lot of progress on taking the idea from concept to reality.

Over the years CrackBerry readers have always been fans of device personalization services, be it ColorWare, Coveroo or the offerings from any of the custom sticker skin / decal companies out there. Emblm takes things a step further by actually customizing OEM parts. You're not adding bulk to the device, nor paying ColorWare prices, but have the ability to get a personalized device. Be sure to check out the video above for a solid overview.

Pranav has had some great exposure the last few months -- he even appeared on Dragon's Den (Canada's version of Shark Tank) to pitch the idea -- and now he's looking to raise funding via Indiegogo to really get the business off the ground. You can jump over to the Emblm Indiegogo campaign for all the details. If you like what you see, be sure to support him, and let him know that you discovered him via CrackBerry!

Check out Emblm's Crowdfunding Campaign on Indiegogo