EE in the UK announce a selection of new 4G speeds and services

By James Richardson on 3 Jul 2013 07:15 am EDT

At a press event in Central London EE have announced a bunch of new 4G treats for its UK customers. Most importantly for us BlackBerry users that are with EE is the introduction of new double 4G speeds in 12 cities, to start with. As we all know - EE are currently the only UK network to offer 4G and through vigorous testing the network is actually the fastest LTE carrier in the world (on par with South Korea) says EE CEO Olaf Swantee.

All BlackBerry 10 handsets are 4G enabled but of course you can only take advantage of this at the moment if you are with EE and have LTE coverage. The network is continuing to upgrade towns to 4G on a regular basis and by the end of 2014 98% of the UK will have LTE.

They also had some other news in terms of promotions, and shared plans which look to be perfect if you want the whole family on EE. The way this works is that you will have one 'Lead Sharer' and to his/her contract can be added up to four people each for £5 per month. Each of the 'sharers' will benefit from the unlimited calls and SMS as well as the data bundle that the 'Lead Sharer' has chosen. And to avoid any extra charges the lead sharer will get an SMS from EE when the data consumption is getting close to its limit. That sounds like a perfect plan if you want the whole family rocking BlackBerry 10 handsets on EE.

EE currently are selling the BlackBerry Z10, Q10 and Q5 so you may want to take advantage if you are within a 4G coverage area.

There were a few other items detailed that aren't really BlackBerry related but if you fancy a read you can check it all out below:

Press Release

LONDON, 3rd July 2013 – EE, the UK’s most advanced digital communications company, today unveiled its next-generation network and a range of new plans and services designed to make it even easier for customers to enjoy EE’s superfast 4G and Fibre broadband.

Following an accelerated roll out, EE will officially switch on double-speed 4G in twelve UK cities on the 4th July. This innovation will see EE’s network reach a theoretical maximum top speed of 150Mbps, and will double the current average speeds to 24-30Mbps, giving the UK a 4G network that’s unequalled in Europe, faster than mobile networks in the US and Japan, and equal to the best in South Korea.

Double speed 4G from EE will provide an even better experience for customers when enjoying HD videos, sharing high resolution pictures, sending large files, multi-tasking, and tethering multiple devices. EE will be making double speed 4G available to all existing 4GEE customers, while they remain on their current 4GEE plan.

Olaf Swantee, CEO of EE, said: “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content.

“Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. Withour superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.” 

Innovative New EE Services

To meet the growing needs of customers and allow them to realise the potential of 4G and Fibre broadband, EE will launch a pioneering range of new services on 17th July, making it as simple and as easy as possible for people to access EE’s superfast network:


·         The UK’s first Shared 4GEE Plans, allowing customers to connect up to five separate devices to one 4GEE plan. Customers will receive one bill for all of their devices on their Shared plan, providing greater convenience and value. 


·         The UK’s first range of Pay As You Go 4GEE Mobile Broadband Plans for customers who want the convenience of superfast speeds on tablets or laptops without a monthly contract.


·         Cash on Tap, in partnership with MasterCard – a quick, secure and convenient way for customers to make payments via their mobile.


·         EE will also be launching the Bright Box 2 wireless router for Fibre broadband customers later this summer. The Bright Box 2 is designed to offer a stronger Wi-Fi signal and less drop-off in speed when a customer moves around, as well as plug and play set up.


4GEE Summer Promotion

On 17th July EE will be launching a summer promotion offering double speed 4G and greater data allowances for consumers.

Customers who sign up to a 24 month 4GEE phone plan before 30th September 2013 will receive both double speed 4G and data allowances which are double, triple or even quadruple the size of the standard plans1 for the duration of their contract. Existing customers can take advantage of the bigger data allowances offered during the promotion by upgrading their plan to the next price point.

The promotional offer is available on a range of plans, starting from £26 per month for 500MB, up to 20GB for £51 per month, all with unlimited UK calls and texts. Separate plans for small business customers are also available


Further information on the new EE services:

Shared 4GEE Plans

EE Shared 4GEE Plans allow customers to connect up to five devices to the one 4GEE plan – whether it’s with friends and family, or for their own tablets and laptops. Customers can add an existing 3G2 or 4G phone to their 4GEE phone plan from just £12 per month on SIM Only (from £22 per month for a new 4G phone), allowing them to receive unlimited minutes and texts on both phones, as well as access to the shared data.

Alternatively customers can add an existing 4G tablet from £5 per month on SIM Only (£26 per month for a new 4G tablet) or an existing 3G2 or Wi-Fi enabled tablet (via a mobile Wi-Fi device) for £11 per month. An example saving for a typical family of four would be £38 a month – over £450 a year3.

Devices added to a Shared 4GEE Plan will also receive great EE benefits, including 2-4-1 cinema tickets with EE Film, Clone Phone Lite4, inclusive content add-ons (music, games or TV5) and Fast Track Service into Customer Services.

Shared 4GEE Plans for corporate, medium and small businesses will also be available.


Pay As You Go 4GEE Mobile Broadband Plans

With EE’s range of Pay As You Go (PAYG) 4GEE Mobile Broadband Plans, customers can choose from a variety of great value data allowances, starting from £15 for a data SIM which comes preloaded with 2GB of mobile data for 30 days, or with the same allowance an Alcatel L800 dongle for £50 or Alcatel Y800 Mobile Wi-Fi for £70. Customers can also top up their data on any PAYG plan from just £3 for 500MB, up to a maximum of £30 for 10GB. 

When a customer’s data allowance runs out, they will be directed to an EE page in their web browser so that they can top up their data through buying a data add-on – preventing any unexpected run-on costs. A range of data add-ons are available so customers can choose how much data they need or how much they want to spend, meaning they are always in control.


Cash on Tap in partnership with MasterCard

EE is also launching its first branded mobile contactless service. Cash on Tap, in partnership with MasterCard, is a quick, secure and convenient way to make payments via compatible 4GEE mobile devices and the downloadable app.

The service will be accepted at over 230,000 outlets nationwide, including McDonald’s, Boots, and Greggs.

EE is giving £10 credit to all eligible customers who use the service. They will receive £5 when they first activate the Cash on Tap app and then another £5 when they add any money from any UK credit or debit card for the first time. The service will be available on the following 4GEE handsets purchased from direct EE retail channels: Samsung Galaxy S4, Sony Xperia SP and Samsung Galaxy S3 LTE, with more devices to be added in the coming months.


Bright Box 2 – Plug and play Fibre, another UK first

EE will launch the next iteration of its award winning Bright Box wireless router later this summer. Designed to complement its superfast Fibre network, the Bright Box 2 features the latest advanced wireless ‘AC Wi-Fi’ technology, offering an even greater wireless range and less drop-off in speed when a customer moves away from the device. ‘AC Wi-Fi’ technology features in many of the latest smartphones and tablets, including the Samsung Galaxy S4, so customers can be assured of the best connection to the superfast network at home as well as when they are out and about.

EE will also be the first broadband provider in the UK to offer plug and play Fibre broadband, as the Bright Box 2 is designed to work without the requirement for an engineer house visit, allowing customers to get online as quickly as possible.



Topics: Apps Devices

Reader comments

EE in the UK announce a selection of new 4G speeds and services


A few great announcements there! Hopefully BB10 devices will get added to that list for contact less payment soon. I'll also be looking into how to get the increased data allowance, and maybe I'll start using my Z for my home wifi (i get a paltry 3.8mbps download speed with sky broadband at the moment!).

Posted via CB10

Sadly it would appear unlikely.

The android apps that can be installed on a BB10 device canNOT control the NFC side.

This would mean that the only way EE can deliver this is to create a specific BlackBerry app - which I would suggest is most unlikely.

Apparently bloggers on Talk Mobile can't read or understand press releases... On AC, they wrote that the 20GB sharing plan was £112 per month and on here we read that people can be added to a shared plan for £5 a month. All wrong. It costs £12/m to add a SIM or £22/m to add a new phone.

It's all in the quoted press release...
"Customers can add an existing 3G2 or 4G phone to their 4GEE phone plan from just £12 per month on SIM Only (from £22 per month for a new 4G phone)"

It's only if you add a tablet that it will cost you as low as £5.

And also, the price of the Q10 just shows how wrong BB's pricing policy is. £20-£70 more than a S4 or HTC One. They really don't want to sell any on EE.

I could not believe my eyes when I read about the pricing policy and I had to double check: On a 24 month contract, 1GB data, unlimited txts, unlimited calls: BB Z10 would be £41/month plus one time cost of £59.99, whereas the Galaxy S4 would be the same £41/month plus only £29.99 upfront.
And what about the upfront cost of a Q10 on the same contract? £99.99!!!!!!
Are they nuts?
No wonder why they are not selling. Is there any kind of strategy behind this nonsense? Are we all too blind to see what these guys see?
I can imagine any seller on any store saying "go for the S4, better specs, all the apps you need/want, and cheaper"... Sold!

I went for a SIM only 12 month contract. Unlimited calls, unlimited texts and 3Gb data for £31. Sure I had to buy the Z10 up front but I got a good deal from a mate that works in Car Phone Warehouse! ;)

How much did you pay for the Z10?
Pricing the Q10 and Z10 above the S4 is being miles away from the reality.
You can get the full monty (unlimited everything) on T-Mobile for £26 ish, or with 2000 minutes for £21. not 4G though.

I had to comment on this, they need to sort their sim registration services 1st of all, I have now been offline for 9 days with no mobile access, number rings dead, and all they can say is, we are told is that its now sorted. Total P***

So the cities that have 4g are being doubled while the rest of us might not get it for another 18 months.

Posted via CB10

Good for Blackberry, But 4g is the same as fibre broadband stick it in the cities etc as it less work providing to the masses more profits, so if rural will have to wait or never get it.

Good luck getting 4G if you live rurally, I'm in a city and still EE haven't graced us with 4G.

Posted via CB10

Their 3G is not that good, they do not guarantee indoor coverage, don't expect much from their 4G. I'm with them now, can't wait for my end of contract.

Posted via CB10

I'd rather they extend the existing high speed coverage to new areas than see even more speed in just those areas.

Posted via CB10

I guess Manchester is one of those 12 cities. Just ran (in the browser no less) and got a download speed of 49.07mbps! No complaints from me.

Posted via CB10

Hey crackberry! i dont know if you are able to, but can you put some pressure on EE uk to develop apps for blackberry 10? Kind of embarrassing selling all the blackberry phones and not having apps like EE wifi, EE film , EE clone phone, but only the rather useless MY EE app. I dont know about others but i would quite like to try out this new hype of a NFC using my phone to pay for stuff :D summer is here, my short have small pockets, being able to pay with my Q10 would mean i could go out walletless :)