Want to upgrade early to BlackBerry 10 in the UK? You can with EE Swap

By James Richardson on 10 Sep 2013 06:39 am EDT


Are you an Orange or T-Mobile UK customer waiting for the time you can upgrade to a BlackBerry 10 device? You can do it sooner than you may think thanks to a new service introduced by EE called Swap which rolls out on September 17th. 

EE are offering customers the chance to upgrade to the latest smartphone anytime after they have been in their current contract for a minimum of six months. As long as your phone is in good working order, with no scratches or dents, you'll be able to walk into an EE store and do a Swap, along with signing up for a new 24 month EE4G contract. 

There is one catch though and that's that you need to have one of the following phones to trade in - iPhone 5, Samsung Galaxy S2, Samsung Galaxy S4, Samsung Note 2 and the HTC One. 

Considering the market share that EE have in the UK with the combined customers of Orange and T-Mobile - this new service could well be the perfect chance for millions of iPhone or Android users to make the switch to BlackBerry 10. 

There are four EE4G Swap plans on offer and are as follows: 

  • £51 per month: 20GB data, unlimited UK calls and SMS plus a one off payment of £49. 
  • £46 per month: 10GB of data, unlimited UK calls and SMS plus a one of payment of £129.
  • £41 per month: 2GB of data, unlimited UK calls and SMS plus a one of payment of £199.
  • £36 per month: 1.5GB of data, unlimited UK calls and SMS plus a one of payment of £249. 

While the one off payments may look a little scary, they could well be a small price to pay if you are desperate to change your smartphone. This could be great for BlackBerry 10. So go and tell all your friends that are on Android or iPhone they can now make the switch to BlackBerry 10 and join the ultimate family! 

Nice idea EE - good job. 

Press Release

Pippa Dunn, Chief Consumer Marketing Officer, EE said: “With smartphone innovation moving at a relentless pace, we realise that some customers want to move to the latest handset at the earliest possible opportunity. That’s why we’ve introduced ‘Swap’ to sit alongside our existing upgrade offers – providing a new, simple and easily affordable option for pay monthly customers to move to the latest 4G smartphones.”

Swap will complement EE’s existing upgrade options. EE offers pay monthly handset customers in the last 45 days of their plan the option to upgrade for free, as well as Early Upgrade for all pay monthly customers who have been with EE for a minimum of six months. With Early Upgrade, customers will receive up to a 33% discount on their outstanding monthly commitment. Customers who choose this option can choose to either keep their device, or recycle it through EE’s recycle and reward scheme.

4G from EE is available to businesses and consumers in a total of 105 towns and cities across the UK, covering 60% of the population - with double speed 4GEE offering average download speeds of between 24-30Mbps now available in 20 towns and cities across the UK.

Swap launches on 17th September. For further information, including details of supported devices and terms and conditions, please visit www.ee.co.uk/swap.


Topics: Carriers

Reader comments

Want to upgrade early to BlackBerry 10 in the UK? You can with EE Swap


Exactly - uk carriers have been pushing reasonable prices, for deals, of late.

Would still love to see unlimited data packages - the 3 rollout should be interesting!

Any idea if this offer will last through to the Z30 launch? I have an iphone 5 on EE that has taken a knock too many times ;-)

Posted via CB10 on my BlackBerry Q10

Interested at first... got excited as I kept on reading... then just lost interest when they revealed the catch and the contract plan...

Same here... 24 month, PLUS they take your phone (forget about eBaying that), PLUS they want a massive payoff!! According to my calculations, that equates to a HUGE rip off and down right ludicrous idea, that will only serve to keep people on their devices, rather than trade in. After all, their proposed trade in is in "good condition"!

Posted via CB10 on my Q10 running

I think they missed something else off, an arm and a leg.... At them prices will be moving my phone to Three from T-Mobile when my contract is up, just a shame I've still got 12 months to go....

Posted via CB10

24 month contract, no way man!
24 month contract is slavery.

How art thou fallen from heaven, O Lucifer, son of the morning!

Do you really think that people are going to falling over themselves to take EE up on this offer? That "millions" of people are suddenly going to be desperate for a BB10 device with those rip off prices.

No, me neither.

Posted via CB10

T-Mobile will also take your old device on a trade in basis, prices vary depending on the model and age of you old handset.......

Posted via CB10

I'm pretty sure we'll see plenty more offerings like this as the 4G war continues here in the UK. With three out of the four major networks now offering LTE they will have to continue to try and win customers over. I'm certainly no fan of 24 month contracts but for normal people it's quite acceptable these days. 

I would love to upgrade to BB10. Only problem is that I have a Bold 9900 that costs me less than half the price of their cheapest package on a 24 month Orange contract! Those prices are crazy, be better for me to buy a Z10 from Carphone Warehouse and stay on my existing contract. Oh, and sell my immaculate 9900 too! Where I live and work there is no 4G coverage anyway. Maybe when my contract expires in another 15 months, coverage will have improved and handsets will be cheaper.

Quite good idea if Z30 is going to be something like BlackBerry nexus 5 or xperia Z1. If it's going to be just a very good BlackBerry, I'm afraid EE will not do a lot in relation to promoting BB10. On the other hand, 4G is somehow much less popular even here, in the UK, than anybody could have expected it a year ago. We have no price war, this offer confirms it...

[...] BBs always for young professionals - new BYOD hero: www.smartman.mobi

Lol EE still ripping off their customers with sky high prices for their 4G data tariffs. Thank god I left those con artists earlier this year and loved over to Vodafone who are much better and I'm paying alot less too even with 4G now.

Posted via Z10


Listen up!

You need to mimic Apple and their next steps If you want to stay relevant.
Start with copying their trade-up program through carriers.

I work for Vodafone, you could have a 4g tariff with loads of data and a z10/q10 for free at roughly £33 a month. That's a disgusting price Ee!!

Posted via CB10

Pointless! Again an another less thought marketing move..what about trading old BB's???

Posted via CB10