Are you an Orange or T-Mobile UK customer waiting for the time you can upgrade to a BlackBerry 10 device? You can do it sooner than you may think thanks to a new service introduced by EE called Swap which rolls out on September 17th. 

EE are offering customers the chance to upgrade to the latest smartphone anytime after they have been in their current contract for a minimum of six months. As long as your phone is in good working order, with no scratches or dents, you'll be able to walk into an EE store and do a Swap, along with signing up for a new 24 month EE4G contract. 

There is one catch though and that's that you need to have one of the following phones to trade in - iPhone 5, Samsung Galaxy S2, Samsung Galaxy S4, Samsung Note 2 and the HTC One. 

Considering the market share that EE have in the UK with the combined customers of Orange and T-Mobile - this new service could well be the perfect chance for millions of iPhone or Android users to make the switch to BlackBerry 10. 

There are four EE4G Swap plans on offer and are as follows: 

  • £51 per month: 20GB data, unlimited UK calls and SMS plus a one off payment of £49. 
  • £46 per month: 10GB of data, unlimited UK calls and SMS plus a one of payment of £129.
  • £41 per month: 2GB of data, unlimited UK calls and SMS plus a one of payment of £199.
  • £36 per month: 1.5GB of data, unlimited UK calls and SMS plus a one of payment of £249. 

While the one off payments may look a little scary, they could well be a small price to pay if you are desperate to change your smartphone. This could be great for BlackBerry 10. So go and tell all your friends that are on Android or iPhone they can now make the switch to BlackBerry 10 and join the ultimate family! 

Nice idea EE - good job. 

Press Release

Pippa Dunn, Chief Consumer Marketing Officer, EE said: “With smartphone innovation moving at a relentless pace, we realise that some customers want to move to the latest handset at the earliest possible opportunity. That’s why we’ve introduced ‘Swap’ to sit alongside our existing upgrade offers – providing a new, simple and easily affordable option for pay monthly customers to move to the latest 4G smartphones.”

Swap will complement EE’s existing upgrade options. EE offers pay monthly handset customers in the last 45 days of their plan the option to upgrade for free, as well as Early Upgrade for all pay monthly customers who have been with EE for a minimum of six months. With Early Upgrade, customers will receive up to a 33% discount on their outstanding monthly commitment. Customers who choose this option can choose to either keep their device, or recycle it through EE’s recycle and reward scheme.

4G from EE is available to businesses and consumers in a total of 105 towns and cities across the UK, covering 60% of the population - with double speed 4GEE offering average download speeds of between 24-30Mbps now available in 20 towns and cities across the UK.

Swap launches on 17th September. For further information, including details of supported devices and terms and conditions, please visit www.ee.co.uk/swap.