EE

UK mobile operator EE today refreshed the company's range of 4G SIM-only plans, offering more bang for your buck when it comes to mobile data. Available from today both online and in EE stores, the new 12-month and 30-day plans offer a wider range of options for consumers looking to hop onto the 4G bandwagon, without having to fork out an extreme amount for the luxury of LTE connectivity.

New plans kick off from £9.99 and Extra plans start from £15.99 bundling unlimited UK calls and SMS, whilst doubling available 4G speed (currently available in select areas). With 75 percent of the UK covered, EE is a pretty solid choice when it comes to 4G, though pricing has always played a major role in consumers steering away for cheaper alternatives (like Three with its low priced 4G plans).

Today's announcement and price changes should hopefully appeal to more customers. Check out the EE website for more information on the new SIM-only pricing structure.