From the Editor's Desk: Waiting (for BlackBerry 10) is the Hardest Part
Time is tight for me today as I'm off to San Francisco tomorrow for the week and have a million things to get done, so I'll go Phil style on this one with a list of what's shaking in the world of CrackBerry, Mobile and my life.
Let's start with the photo above...
- Top Left: There's nothing sexier than a hot girl with pretty hands pounding out a BBM on a white Bold 9900! I spotted her yesterday cheering on Italy in the EURO2012 as I was busy being stupid and having some fun buying an overpriced Vuvuzela app.
- Bottom Left: I'm not cutting my hair until I own a BlackBerry 10 phone. Hurry RIM!
- Bottom Middle: I hit up a Janelle Monae concert this past Wednesday. She's amazing!
- Right: John Anastiasdis' full qwerty BB10 phone concept has our thumbs twitching, and looking at this newly-leaked document which points to a BB10 qwerty shows we may not even be that far off.
OK, photo collage out of the way, let's talk about some other stuff...
- Waiting (for BlackBerry 10) is the Hardest part: RIM kicks off each of the BlackBerry 10 Jam events with a music video parody of Tom Petty's The Waiting. RIM's VP of Developer Relations, Alec Saunders, takes the lead on vocals in this one. No video has ever surfaced of it, but everybody who attends and witnesses it says it's #PUREWIN. I definitely agree that waiting for BlackBerry 10 is the hardest part. Over the years we've waiting for a lot of new BlackBerry phones to hit the market, but never before have we been waiting in anticipation as much as now. I'm glad summer is here - it'll help cause a bit of a distraction from the waiting. But once fall hits every day is going to feel like an eternity. I hope #TEAMBLACKBERRY goes light on the holidays this summer and puts every ounce of time possible into work. No time to relax now until after BlackBerry 10 successfully launches.
- RUMORS on RIM potentially splitting: I wasn't around the phone or computer yesterday morning when the story started going around about RIM potentially splitting up their hardware / software division. Adam and Umi covered it on the blogs. RIM was quick to issue a statement:
"RIM has hired advisers to help the Company examine ways to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives. As Thorsten said on the Company's fourth-quarter earnings call, ‘We believe the best way to drive value for our stakeholders is to execute on our plan to turn the company around.' This remains true."
As much as historically I have loved rumors, these days I sort of hate them as far as RIM is concerned, mainly because more and more they seem to be wrong and based on nothing. I'm glad RIM is being quick to take control of the message when this happens. It's still not ideal as the story is "out there", but doing something is better than nothing. As we've said a lot of times now since the day Thorsten Heins took the role of CEO, his goal for the company is to bring BlackBerry 10 successfully to market. RIM is of course going to look at back up plans (plan b, c, d, e, f), but splitting up divisions isn't something they would actively want to do. So long as BB10 is on schedule, RIM still has time and money in the bank to execute on plan A. If that changes, I think it'll be RIM that lets us know. Until then, things are holding course.
- Lipstick on a Hot Chick: That was the title of Friday's CrackBerry podcast. Why? It's a reminder that BlackBerry 10 is not a brand new operating system. It's an evolution of the PlayBook OS. The underlying platform is there, and BlackBerry 10 is building on it. What we're seeing with the BlackBerry 10 phone demos to date is more of a look at the new skin and UI they're putting onto that OS to make it work for phones. The PlayBook's QNX-based OS is a hot chick. The BlackBerry 10 UI we're seeing is lipstick on that hot chick. This is a good thing. I've seen some panicked comments from people pointing to the fact the BB10 demo we're seeing is more of a packaged demo than a look at the live running BB10 OS. Yes, while it would be better to see the full thing running, I don't think it's a cause for panic just yet. We know BB10 runs. The PlayBook uses it. RIM knows these demos are going to get out there so wants to contain what they're showing off. The way they're doing the demo does just that. This actually makes me really excited, as we know there's a lot more progress behind the scenes than what we have seen to date.
- Inform / Englighten / Entertain: I love reading the comments to blog posts where I do stupid things like buying a $500 clock app or $200 Vuvuzela. I know before I hit the publish button that a bunch of you will love it, and a bunch of you will think I'm an idiot. And I'm ok with that. When it comes to our content across our network of sites, my goal is for us to Inform, Englighten and Entertain (I also like to give back - aka contests and giveaways). Every post we publish should accomplish at least one of these things, and if it can do all of them, well, that's even better. And as dumb as buying a $200 Android app might be, it actually does fall in line with my goals. I'm always trying to do things that keep it fun - for myself, and for our readers. You can't make everybody happy with every post, and that's fine. Like I always say... if you don't like a post, just scroll down. Tech blogging can become boring.
- Google I/O: The Mobile Nations World Tour continues and I'm still on Android for another week or two before I move onto Windows Phone. Google I/O is happening this week in San Francisco, so I'm jumping on a plane tomorrow to join Phil, Alex and Jerry on location. They'll be busy as heck working to report the news so I'll try and not to get in there way during the day, but I'll make sure we have some fun at night. Watch for it.
Ok, that's it for this week. Let's hope it's a good one for BlackBerry!