Durban entrepreneur uses BBM to connect people to jobs

By James Richardson on 27 May 2014 11:42 am EDT

Over in South Africa BBM has been found to be rather useful as an advertising tool when it comes to finding a job. As you'll see below, Sanjeev Singh, has started to promote job vacancies via BBM to over 24,000 people.

While most of us tend to take BBM for granted, including myself, it's fantastic to see someone come up with a new use for it. With brands now also being able to utilize BBM Channels I suspect we're only just seeing the tip of the iceberg.

The Dala U Crew (DUC) is helping thousands of young South Africans to find jobs by tapping into the power of the BBM™, a leading mobile messaging platform for private and secure communications.

The initiative, brainchild of young Durban businessman Sanjeev Singh, uses BBM to broadcast job opportunities to a community of 24,000 people.   DUC started out as youth community focused on keeping people informed about parties, clubs and other events. Singh decided to tap into this community to help people find jobs after a number of people approached him to help them with their searches for employment. Over the past two years, the community has blossomed and Singh carries job advertisements from a range of employers on BBM every week.

Says Singh: "I realised that BBM would be a wonderful avenue for helping people to find jobs, because it could connect thousands of people around the country to employment opportunities. Now that BBM is available on Android™ and iPhone devices as well as BlackBerry smartphones, nearly anyone has access to the BBM capabilities."

Since he started using BBM to connect the community to job opportunities, Singh has quietly helped thousands of South Africans to find jobs. Some employers get 300 to 400 responses for their ads, and around 200 people per week join the DUC community. More recently, Singh set up a DUC mobisite, which gets thousands of views a week.

Now, DUC plan is also offering other classifieds ads in addition to the job ads. Contacts are able to browse an assortment of services available ranging from jobs, cars for sale, services and photos from events on the company's mobi site. "The immediacy, reliability and accessibility of BBM is helping us to make a real difference in people's lives," says Singh.

News like this is almost like a breath of fresh air. It may not be the biggest story of the week but it's certainly encouraging.

Topics: BBM Apps

Reader comments

Durban entrepreneur uses BBM to connect people to jobs


Are ya happy, Qu1ckS1lv3r? Or however you spell your name? Honestly, it was just a happy coincidence that I commented first. I happened to just be on the crapper and opened CB10 - Yeah, people, I do that. Don't deny it - we all do. :-D

Don't hate meeee. :) I love you, Liquid Metal Man. :)

Blargh, Blargh! CB10 blargh.

It's pretty cool to hear about some of the things coming out of SA at the moment. Obviously I don't want to turn this into a political discussion, but I reckon in another couple of decades the RSA will be beginning to lead the world in many ways.
Sent by a European. :)

Posted via CB10

Good to know.

Personally, I am hoping that Channels can bring the ability to offer video playback within the app, and of course, BBM to desktop will be the crown jewel for many folks.

... A real clincher would be that BlackBerry brings back a serious reason for folks to come back; perhaps with an 'exclusive' QNX compression for all data, sort of like the days of old with BBOS.

I know that BBM users from overseas covet BlackBerry mostly for the much-adorned bandwidth compression, NOT for the security; that is a just nice bonus.

Go BlackBerry!!

As a fellow Durbanite, i congratulate Mr Singh!

And yes, South Africa has a lot of potential, and the majority of cellphone users down her uses BB, and we always so "worried" when people say "BlackBerry is dying"... while it is the most used brand here.

Can we have the channel pin of Mr Singh please? :-)

Posted via a sexy QTEN

Yea. You'd think the writer would have posted the pin for the channel with their article?! The channel pin please!!!

Very kool, I suggest others also try the Classifieds Canada or GeoYeo B4B app as it allows you not only to post ads and use your bbm id as a form of contact but also respond directly to an add supporting bbm as a form of contact using bbm from within the app itself.

Classifieds Canada and GeoYeo App all the way!!!

BBM Channels could be the best Social e-Commerce Enterprise Brand Shared Messenger with BBM Money !

Z30 : posted via CB10 app

BBM needs users, simplicity to the user experience and marketing.

I'm not going around begging people to download BBM, open a BlackBerry ID account and then familiarize themselves with the service.

Most people do not want anything to do with BlackBerry and some may even have justifiable reasons.

 BlackBerry Q10  Keep The Faith 

That is awesome to see somebody utilize bbm, and bbm channels to do good not only for his community but for people involved general!

Posted via CB10

Great story; and this might be a bit of a stupid question but how is he doing this? BBM Group? BBM Channel?

Great use of BBM!!
The BBM world has become well, MY world now!!
I find entertainment sports leisure and useful stuff. But to be used for work I am going to search around!!

Posted via CB10 via my BlackBerry Z10 ;)

Well done my man....TRUELY South African.....we are keeping BBM alive.....BBM will NEVER die and BlackBerry is here to stay....

Posted via CB10

Been telling people forever that BlackBerry isn't dead here. This is even more proof

Posted via CB10 from my Z30

Love the idea to promote jobs through BBM! BBM want ad/jobs offered channels could be a cooler and more direct to the target audience alternative to craigslist.

Posted via CB10

Wow, thanks guys firstly for even considering me a little known Durban guy to feature on this site. Basically before the launch of BBM Channels I focused on getting jobs to people, as in this country as I'm sure in many others, there's a problem finding jobs and often people don't have the resources or the know how to actually find jobs, so I decided instead of complaining about the unemployment issue, I'd try and take an active role in helping make a difference. Little did I know what started off as just broadcasting to my bbm contacts who were friends and family who would in turn re-broadcast, it just exploded into 27,500 BBM contacts just 2 years later.

You guys can get DUC on BBM by just inviting me on 28A2C39E