Drake as a BlackBerry brand ambassador? It could be happening

By Bla1ze on 19 Jun 2014 05:03 pm EDT
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[Update: Sorry, Drizzy might be a BlackBerry user but BlackBerry has now let us know, they are NOT in conversations with Drake]

Over the years on the CrackBerry Forums there has been plenty of talk about celebs who could be a suitable brand ambassador for BlackBerry. Rumors were aplenty that, once upon a time, Justin Bieber was being considered but among the community suggestions tossed out there you'll find long time BlackBerry user Drake high on the list. His BlackBerry use has been well documented in photos, music and has most notably written a few of his songs entirely on a BlackBerry.

According to a report coming out of Techcrunch, BlackBerry is in talks with Drake to promote the BlackBerry Classic which to me seems pretty much a perfect fit, considering I wrote reasons why he would be the perfect example of a BlackBerry Classic user when there was much concern over why BlackBerry was bringing back the 'toolbelt'. I'll take a Classic for the idea BlackBerry. Sources familiar with the matter have also noted 'Drake's promotion will include the claim that he was involved in the design process of the new smartphone.'

At this point, it remains a rumor as nothing has been confirmed and as Techcrunch reasonably notes, the deal could still fall through. Overall though, it's not a stretch of the imagination for BlackBerry to be pursuing this. Drake's career is pretty hot right now, he's a well known BlackBerry user and while he is Canadian, he's known globally.

What do you folks think? Is Drake a good fit? Let us know in the comments. 0 to 100, baby!

280 comments

newfie1974

Hand him the Passport.

Searchy

That's the first great suggestion I've heard in a long time.

Carbon Fiber Z10 w/Leather Holster

Allwyn John

+ Bajillion

Black Z30 STA100-2 (early bird), Android convert

Puz_zled

I'm a sub on his Channel. It was pretty busy while the Raptors were alive this season, but it's more quiet now.

From my Neutrino Powered Z10

tjross

Channel ID? (too many)

Posted via secure bb10.2.1.2179

Puz_zled

C002E18C6

From my Neutrino Powered Z10

tjross

Thanks!

Posted via secure bb10.2.1.2179

SF71

Is this actually his? Or is this just another fans?

eatwelltravellight

He will definitely get the younger crowd looking into blackberry again. That's for sure.

Posted via CB10

newfie1974

Time to make BB more then just "Dads old phone". lol. But I really don't want BB to become a toy for kids. I still want it to be the phone that gets stuff done. And secure.

RyanRoman0

It's one of those things: you want them to succeed but you don't want it to become a trendy item.. lol I love BlackBerry always have. Love how straight forward it is and love how powerful it is.

Posted via CB10 via my BlackBerry Z10 ;)

birdman_38

The idea is also to make the Classic appealing to carriers. Drake and BlackBerry is a slightly odd pairing with the company's current focus on enterprise. It's likely a step to ensure BlackBerry doesn't lose those vendor channels.

newfie1974

I know nothing about this Drake guy. But if he is a BB fan.. and he wants to do something with BB.. then awesome. Can't hurt right?

birdman_38

I also want to do something with BlackBerry. They didn't call me.

newfie1974

ok.. If he is a BB fan.. and he is famous.. and he wants to do something with BB.. lol

Greg Woitzik

Drake the fake

Posted via CB10

newfie1974

Thanks for adding nothing.

DS1331

That's why I never ask for help I'll do it for you niggas and do it for my self. Real quick

Posted via the Android CrackBerry App!

TranceRomance

Wow.

Swiped via CB10 with my T-Mobile USA (Only T-Mo rep still pushing  ) new  BlackBerry Z30 (STA100-5), son! The Thor's Hammer of phones! Member of "Club Z30 "..... the most exclusive club in mobile. Once you go BlackBerry, everything else is wack-berry! #longestsignatureeverthatishortenedabit

Iggy City

Million times better than Keys. And also Canadian. :)

stabstabdie

Agreed. Still don't love him, but it's a major step forward.

slagman5

So... instead of exploding with sprite he will explode with BB keys or something? lol

Sorry, every time I hear Drake I think about that incredibly stupid Sprite commercial he did...

Posted without the aid of AutoCorrect with my physical keyboard via CB10

3Dee

Started from the bottom (Alicia Keys) now we're here (Drizzy)

Posted via the Android CrackBerry App!

Elite1

I see what you did there!

Posted via CB10 from my Z30

Z10NIZED

He's a likeable guy and definitely brings the superstar status that Keys didn't. And the fact that he's Canadian is huge. Really, he's the absolute best possible fit

Posted via CB10

Thunderbuck

I don't actually think Alicia Keys was a bad choice, but I don't think they made the best use of her, either. Justin Bieber would have been a disaster; his profile is admirably high, but it's possible that more people actually dislike him--intensely--than like him. Also, his best appeal would have been with tweens who aren't really the ideal demo for $600 smartphones.

Drake would be awesome. He DOES hit all the checkmarks, and doesn't carry the baggage that Biebs (or a Kardashian) would.

Puz_zled

Well put.

From my Neutrino Powered Z10

TranceRomance

Well said! I do feel they didn't use Keys the best.

Swiped via CB10 with my T-Mobile USA (Only T-Mo rep still pushing  ) new  BlackBerry Z30 (STA100-5), son! The Thor's Hammer of phones! Member of "Club Z30 "..... the most exclusive club in mobile. Once you go BlackBerry, everything else is wack-berry! #longestsignatureeverthatishortenedabit

adarred

Aren't tweens buying $600 iPhones? I don't like beiber myself but he would have been an excellent brand ambassador for BlackBerry back in the day when he was on top of his game.

Posted via CB10

VictorRight

Yeah that Alicia who supported obama in a big way! LOL!

Posted via CB10

BlackBerryRules2006

Love that he's Canadian!!! He'll create a buzz. Raptors did it and it seemed to create a buzz for them as well.

Next BBM update....BBM Peek

so crow

Wow crackberry keep delivering the good news things seem to keep getting better and better the number 1 updater for blackberry crackberry dun know love from the uk.

Posted via CB10

GreenCopperz

Yes, I think so better than Alicia Keys...

Posted via CB10

birdman_38

...who was underutilized. It wasn't her fault.

Hopefully Drake will be given a much more clear direction.

Thunderbuck

Drake's big enough that he can make his own direction. I agree about Keys, though; not a bad choice and not her fault that the company was falling down around her.

aboldcurve

...how so?

Posted via CB10

BlackBerryRules2006

Whose fault was it when she was caught texting about her Blackberry on an iPhone? Blackberry was a fault for choosing her.

Next BBM update....BBM Peek

birdman_38

She was using Instagram. Nobody had sideloaded it for her.

Jonathank

Please NOOOOOOO... No New Friends BlackBerry

Posted via CB10

vgorous

Is it necessary for a company to have an ambassador? This is just going to waste a lot of useful cash.

Posted via CB10

Nemzy

Well yes because we live in a world of followers, so these things are done in the hope that someone, who already has a lot of followers, causes at least some of his followers to adopt the brand. And I believe you are also exaggerating the amount of cash that does towards ambassadors.

vgorous

So whose apples and androids ambassador?

Posted via CB10

2ys4u

Apples and Andriods ambassador is CNBC ^

Posted via CB10

Nemzy

Sorry, I didn't know BlackBerry was only allowed to do what Samsung and Apple have done. Samsung have LeBron James and David Ferrer as Brand ambassadors. A lot of brands have brand ambassadors most notably "beats by dr dre" and that has led to its success.

jay_men

Dre is also part owner and actually helped develop Beats. He happens to be a famous rapper / producer which helped market the product.

Posted via the Android CrackBerry App!

Nemzy

and I have not referred to dre being a brand ambassador. Beats have Neymar, Le Bron, Sagna, Nicki Minaj, Richard Sherman and more, as brand ambassadors...

jay_men

Samsung = LeBron James
HTC = Iron Man

Posted via the Android CrackBerry App!

tvst28

HTC has been pushing hard for the new One (M8) with Gary Oldman.

https://www.youtube.com/watch?v=WHdYDNs0qq4

Puz_zled

Drake sounds like an old friend though, which are always more fun to hang out with. Unless I'm just missing a reference in which case I'll go back to my corner.

From my Neutrino Powered Z10

3Dee

Maybe he could do a BBM remix for BlackBerry - Mo' New Friends ;)

ErnstMach

It could go either way. bb could pull a Samsung and have good, well utilised brand ambassadors, or they could be HTC and have paid a pile of money for a celebrity that they didn't use

Posted via the Android CrackBerry App!

step07

I don't like drake but I feel he could help bring back that 'cool factor' blackberry is really lacking at the moment, keys just didn't give off the same vibe he does

...

jope28

Awww crap. If it helps sell devices to the target audience, then cool.
Common killed him. He isn't talented, but he sells, so that might work.

Q10SQN100-1/10.2.1.3175 CB10'n

iamagod

He is lyrically talented. His voice is okay for singing and rapping. Its undeniable that he sets trends with his music tho, and that takes some skills. If it was so easy you could be up there making mills with him.

Posted via CB10

jope28

Everyone has a right to their opinion. He's a pro, he's supposed to be better than a listener (me. your comment about him being better than me ahhaahhah).
You either haven't listened to lyricists, or you just want to argue.
Try some Kweli, Common (who rocked Drake).... or some of the greats like Rakim, Nas, Pac, Pun, Kane., GZA...
But Drake is "pop" and he does sell to the kids now. But a lyricist he is not.

Q10SQN100-1/10.2.1.3175 CB10'n

iamagod

Yea I'm aware of all the legends in the game. Of course they are more lyrically inclined as true "rappers". Their content is more appropriate for that genre. But drake isnt a hood type rapper and hence loses his credibility as a lyricist.

I'm not even a drake fan, but I give credit where its due. He sets trends in the industry and pop culture, in general, through his lyrics. That takes talent, even if its cheesier. But you are right, in the end it is all opinion.

Posted via CB10

RyanRoman0

Cause it's a good phone and he knows it (ah-ha ah ah-ah)
Your OS works so different around me!
Now hold on, we're swiping home!

Posted via CB10 via my BlackBerry Z10 ;)

dragyn451

Who's Drake?

~Z10 Baby~

vgorous

Wannabe Jay-Z

Posted via CB10

Allwyn John

Hah!

Black Z30 STA100-2 (early bird), Android convert

canuckbear

Ever hear of Google?

Posted via CB10

MeerMusik

"... he's known globally..." - Really? Seriously I have absolutely no Idea who he is and what he is doing. So no, he is not known globally.

Via CB10 App / Z10-2@10.3.0.442+296 Hybrid

Dat Gui

I didn't know you represented the whole world. He is responsible for the term Yolo and the started from the bottom trend

daves_25

Never heard of Yolo, and i've only ever heard of Drake here on Crackberry.

Posted via CB10

iamagod

Rocks are cool things to live under

Posted via CB10

iamagod

Unless you're over 40 yrs old.. then I take that comment back

Posted via CB10

BlackBerryRules2006

Hey wait a minute.... I'm 41 and I listen to Drake. Take that back!!!

Next BBM update....BBM Peek

iamagod

Done!

Posted via CB10

slagman5

Oh, he started the "yolo" thing? So we need to kill him right?

Posted without the aid of AutoCorrect with my physical keyboard via CB10

Searchy

Laughing My A$$ Off

Carbon Fiber Z10 w/Leather Holster

SnoozerBold

You sir are a hero.

Seriously though, I'm not a fan of his music but he's big and Canadian. I think it's a pretty good move.

Posted via CB10. Most likely over my carrier's data connection and not wifi. :p

artlane3

Lol!!! But seriously, I don't think over-the-top endorsements work. Obama at his peak endorsed BlackBerry and it didn't help.

Posted via CB10

medic22003

I bought a BlackBerry despite the fact Obama likes them.

Posted via CB10

craigallen16

Btw, Drake is not responsible for the term YOLO...Suicide Silence is...."you only live once so go fucking nuts"

[SS]

MeerMusik

LOL No I am not the world - I am the universe.
But seriously: If he would be really a big celeb, his name would have be heard in Europe.

And if he really started that Yolo s*it, it's no wonder he's unknown. Such *censored* people will always be ignored for the good of humanity.

Via CB10 App / Z10-2@10.3.0.442+296 Hybrid

step07

Lol where are you from?

...

craigallen16

Globally doesn't mean known by every person to ever exist, it just means known by people in every part of the globe...

[SS]

pick1eberry

You live under a rock.

Yes I've been SQUIRCLEFIED! ™

Z10NIZED

Younger generation would know him for sure

Posted via CB10

Verbal72

Don't worry, I hear they are thinking about Anne Murray for the older generations. Lol

GTA 5 News & Info Channel [URL="bbmc:C0042DFE0"]C0042DFE0[/URL]

miggiddy

LOL
Ann Murray... thanks for the good laugh

Posted via CB10

CarronA

It seems that for North Americans term Global means north america and some Mexico.

Dat Gui

It would make so much hype if they made a drake version kind of like the jakarta version

Nemzy

Ok.... I don't know about that

bluetroll

People can hate on Drizzy all they want. He reps Toronto and Canada like no other Canadian celebrity. I hope this partnership comes true.

DocDRM

Seriously? His name has changed since the original blog post by Bla1ze 6 minutes ago? These cRAP guys can't settle on an identity! Drake, Drizzy, soon to be D-Rizzy, then D-Rakey, then DraZikky, then . . . . :)

3Dee

Says Dr DRM... Sounds like the new name for Dre given his Beats Music venture ;)

Posted via the Android CrackBerry App!

miggiddy

Maybe like Prince. "The Artist formally known as Drake (insert whatever symbol you like)".

Posted via CB10

vgorous

Wrong. Mayor Ford does.

Posted via CB10

NamelessStar

i hope they can get him not that i like him much but its because he is a canadian icon and ACTUALLY USES THE PRODUCT even after all that's out there he still has one.

androidphanatic

Agreed. Not a huge fan of his music either. However, he does have a big fan base. A reason why I think he is better than keys is because is actually uses a BlackBerry.

Keys was terrible. Remember when she was announced and still tweeted from a iPhone?

Posted via CB10

sebstarr

Raptors and Drake giving BlackBerry love...that makes me happy!

From my z30

canuckbear

I fn love my z30.

Drake would make an awesome ambassador. Give him a z30...

Posted via CB10

Irish Blues

You're kidding, right? He's so popular, he's got a college named after him.

walt63

You’re kidding right?

Posted via CB10

vgorous

I really hope so....

Posted via CB10

DaDaDogg

+1

"Classic" better be called "Bold Q20" or "Bold 10" 

vaioman

Definitely a good fit. I think ambassadors are more important than other forms of advertising since people are sheep and want what their idols have.

Posted via CB10

devin266

Great news

Posted via CB10

kgwhat

That would cement the turn around

Posted via CB10

jcarlos100

Agreed

Posted via CB10

Detective M Downs

Throw some BBM promotions in there, with him chatting with his YMCMB crew.

3Dee

Hold on, we're going home/Canada edition

Love this - first Drake is an ambassador for the Raps, then BlackBerry. He is officially the man.

Posted via the Android CrackBerry App!

Sethi_N

Let's make this happen, real quick! 0 to 100.

jcarlos100

+10 the unit

Posted via CB10

battleax78

Oh god no. At least Alicia Keys was talented and ultra beautiful.

Posted via CB10

tuxedo_cat

If he's genuine, he'll give off the right vibe and it will work.

Posted via CB10

adarred

This is going to be great. Look at the effect he had on the Raptors!

Posted via CB10

raino

Don't like him, but if it helps the company, I'm all for it.

bhrgvr

No no no... no more brand ambassador for BlackBerry unless you have a very good marketing and sales strategy behind it.

Posted via CB10

Tariq DiddyNasir

Where's my love Blaze for reporting it on the forums first ;)

Posted via CB10

Bla1ze

Right? Cut da' check BlackBerry. lol

jcarlos100

Please let this happen

Posted via CB10

Philip Stenjajev

I don't mind his music too much, but for marketing purposes it would be great. I'm a fairly young blackberry user, and people are always surprised because I don't need it whatsoever for work. The phones are sleek, and more sales are needed! Go blackberry!

Posted via CB10

GjDub

Thumbs up!!!!

Posted via Z10/ CB10

martinjdub

We all know what a huge Drake guy and Reta McNeil supporter you are.

eanupe09

Anything he does with advertising is better than what they ate doing now.... which is nothing

Posted via CB10

dew066

Better than Beiber. Keys was ok, hopefully he will be better

Posted via CB10 on Z30

birdman_38

Seems weird to have a rapper promote an enterprise oriented device.

Bla1ze

Not really, record labels are among some of the biggest businesses. Look at Apple and Beats, where did that community support come from? A rapper.

LamarStarr

Rappers making that big doughhh. If the classic flops, so should drakes career.

sebstarr

Astute observation Blaze! Love it!

From my z30

birdman_38

But Drake doesn't own his own business.

jay_men

You sure about that??
OVO

birdman_38

Which is now under the Warner Bros umbrella.

adarred

You don't need to own business to be an enterprise user. Drake is a business person.

Posted via CB10

martinjdub

The dude rocks 15 million on twitter and another 15 million on Instagram...that's worth a few free phones to pimp around town with.

if fer realz....I'd score this a 85 out of 100.

felixlives

About damn time they made a move like this

Posted via CB10

jackwaldon

I don't even know who Drake is. Seems like we could get away from the celebrity mentality.

YTDW2000

I'd expect the next celebrity endorser to actual appear in BlackBerry ads & refrain from sending the odd tweet from his or her iPhone.

Sent from my BlackBerry Z30

iBelieveInBB

big fan of Drake and he is huge right now so YES I am totally for it!

Kirssar

He is ten billion times better than Bieber, so hand him the passport.

Posted via my superb Z10

nbaliga

I'm remembering J. Caloy's original I hate Blackberry bit where he plays Drake's "Started from the Bottom, Now We Here!"

Emaderton3

I have been suggesting this idea forever. Drake will only compose lyrics on his BB, and his producer has backup devices in case he loses one.

Posted via CB10

thisiscjay

This would be an excellent dose of marketing from both the consumer AND business ends of the spectrum. Drake is the official ambassador for the Toronto Raptors so this would be a trifecta.

skibnik

This post says he helped to design the classic.

http://feedproxy.google.com/~r/Mobilesyrup/~3/b3BjRp00jtk/

Z30 and loving it!

oldmanjenkins

Anything is better than Keys. She was a waste of money.

Posted via CB10

3Dee

He does seem to be having a pretty good run as interim EIC!

dunerzr

Get his best friend on board too.. Johnny Manziel!!!

Posted via CB10

JP Yow

That's actually a pretty great idea.

Posted from the bottom half of my Z10 / my brand new, custom Z5

Thebouldrant

100% but give him the passport

JP Yow

He's not my cup of tea but bring him on, he's got brand power and we need a cool factor desperately. Like it or not.

Posted from the bottom half of my Z10 / my brand new, custom Z5

dwane32

Good choice, but need a big US name too...Katie Perry, Gaga. someone with huge following

Maal628

Drake is already huge in the US

#PoweredByBlackBerry

digitalsurfboard

this doesn't make sense if they're not focusing on consumers right now.

unless a celebrity is going to endorse it for very little money, it seems like a waste.

is drake going to woo google services? is he going to sell BES?

maybe if he was going to rep a full touch device, but consumers drake would influence aren't interested in qwerty phones like the classic

skibnik

Whatever direction BlackBerry goes it still needs a good marketing strategy this is a good beginning.

Z30 and loving it!

Stephen Cooper

Drake needs a touch screen device. Not a keyboard.

Posted via CB10

skibnik

He supposedly writes all his material on BB,s using a physical keyboard

Z30 and loving it!

brandonwh

Worked for the Raptors

Posted via CB10

parthokarki

Agreed!!

Posted via CB10

shawie

GREAT choice! Better than Alicia Keys.

BBQ10

Konfucius18

He's perfect for the job. Look at the Raptors fanbase!

Posted via CB10

so crow

Chen and drake makes sense.

Posted via CB10

young guy

Good idea. Better than Alicia Keys.

Posted via CB10

ALToronto

I don't like Drake's music, but I admire the man himself. Unlike Bieber, he hasn't let fame go to his head, he hasn't done anything criminally or even ethically stupid, and he is actually a good role model for teens. He is a rapper that parents can approve of!

He'll make a great rep for BlackBerry, not to keep existing enterprise customers, but to convince the younger demographic to buy BlackBerry as their first 'serious' mobile phone.

Posted via CB10

3Dee

Great points

Posted via the Android CrackBerry App!

SparkyBC

Drake lol another nickelback

irwindersra

Startedd..

Posted via CB10

pfe1223

Best thing about this endorsement is that he actually is a BB user. It wouldn't be like those other celebrities who later tweet from another platform. If he ends up promoting the product, it stands to reason that whatever he says will be genuine, not simply parroting whatever the PR department tells him to say.

Puz_zled

Feels like a more natural authentic fit. Bring it on!

From my Neutrino Powered Z10

LamarStarr

Of course Bla!ze would say, "0 to 100" lool!

pacman84

Never heard of Drake.
Known globally? What is this assumption based on?
-pac

Posted via CB10

3Dee

Let's have CB members start a list of countries he's known in:
1. Known in England

Kristijonas

Planet Mars... still no sign of Drake, keep digging!

Posted via CB10

JasDaHouseCat

This guy has mention blackberry in his songs already he always has one too in his photos. He's done a better job than alicia keys, without even getting paid. He deserves it, and blackberry owes it to themselves to get a brand ambassador that actually believes in the product.

Posted via CB10

raulosuna

Christina Aguilera is also a BlackBerry user, she's still using her BB 9900, she could be a great option too

Posted via CB10

vgorous

I need to find out her PIN.

Posted via CB10

CLS42

Fu**ing great idea. Hollywood can influence the masses. Celebrities need to protect the information and many already use blackberries!

Posted with none other than the Zed 10

bbkym

Oh god

Posted via CB10

Maal628

Drake would be a great fit. Make it happen captain!

#PoweredByBlackBerry

VR6

Dealing with rappers is usually bad biz, Canadian or not.

bbbananaz9000

I would say yeah since he use to write his raps on the old bold 9700s

Posted via CB10

iz_26

Drake is very popular here in the USA (and of course globally) , so it would be great to have someone of his caliber promoting BlackBerry. His fan base mostly consists of those anywhere from maybe 14 or 15 years old to around 25 or so. And those are good ones BlackBerry needs to target. BBM would become very popular again as well potentially because that age range loves using and trying new social media apps and messengers and such. With BBM Channels, BBM is a social media app in a way. So I think getting Drake on board would be great. His music is ok to me; not his biggest fan of anything, but most young people in the USA (and other places) love him and that's all that should matter. Need more BlackBerry users in USA.

Posted via CB10

Daminion

Ffcacxa
Acax

Posted via CB10

Daminion

Aaaa
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Posted via CB10

fentebaieuser

Keep the Canadian spirit alive, go BlackBerry! Exciting times are coming

Brought to you by the letter Z and the number 10

Alex Keb

It seems they learned nothing from Alicia Keys fiasco. Wouldn't be more prudent to save the money and hire Blackberry reps for all major stores for each phone launch?

Celebrities already use blackberries that hasn't help drive sales. The very least, get someone that EVERYONE likes like Leonardo Dicaprio, Wolf of Wall St makes sense.

bboy khaderan

Noo
I want eminem plz he is the best :(

Posted via CB10

BB Adict

The best what?

Blackberry always.....

Aplus23

That's definitely a good look.

Posted via CB10

Kristijonas

Oh god why...

Posted via CB10

Kyle Andrei

Why do we need a designated brand ambassador? Who is the brand ambassador for Apple, samsung, and Microsoft?

Posted via CB10

vgorous

They don't need one. Because they like their products that it's not required to pay them to use their phones. This is a waste of money.

Posted via CB10

adarred

At this point I don't think it is fair to compare BlackBerry to apple, Microsoft, or google. If this works for BlackBerry why does it matter whether or not the others are doing it.

And on top of this, anything Drake touches seems to turn to gold right now.

Posted via CB10

bbmtna

And i'm officially done with BlackBerry lol

Posted via CB10

toneytone

Alicia's only problem was that she didn't use a BlackBerry on a regular basis. Her worldwide fame is big enough. Drake will still have to be photographed with only a BlackBerry and help promote over social media. He still has to put in work.

Posted via Z30 C0002FDEF

tfp

Wonder if this could be tied into his role as Ambassador of the Raptors and MLSE? We already know that BlackBerry is a big sponsor of the Blue Jays, why not expand and add MLSE to the portfolio?

adarred

I believe MLSE is already a major supporter of BlackBerry.

Posted via CB10

twirlyboy

This is brilliant. Look at what he did with the Raptors this past season. He's Canadian, devoted BlackBerry user and brings the cool factor. Bring him on already!

jdcfinisher

As long as BlackBerry does more PR than just a few posters, like they did at A.K. Concerts. I'm all for him even I don't have a clue who he is , seems popular .

Posted via CB10

Herbie52

Who the hell is Drake? Connect to the new Star Wars movies and Blackberry will strike back!...can I get some Star Wars stickers with that?...original trilogy.

Posted via Z10

nucks26

Absolutely a great fit

Posted via CB10 for Q10

Joe-Z30

Drake. What a talent. He hosted and sang on S N L a few months ago. That was a great show.

Posted via CB10

DJM626

No Brainer! Perfect fit for sure

Posted via CB10

Herbie52

Put the Z10 in Yoda or Darth Vader's hand. Don't waste your money on Drake.

Posted via Z10

Herbie52

Everyone knows Star Wars...everywhere around the world. Lock in that contract quick, before Motorola.

Posted via Z10

ruhban

It's a great idea but none of the other companies use high profile celebrities. What are the advantages of having him on side?

Posted via CB10

kojita

Not excited by it, isn't he like Alicia Keys sort of in decline? Do we need this again?

Posted via CB10

kojita

World cup would have been great...

Posted via CB10

Papadesaoud

I've seen him though I'm not sure where what does hhe do for a living?

Posted via CB10

LyBerry

Why not just make some commercials with different celebrities endorsing BlackBerry with their reasons why they choose to use it? Promise their next 2 or 3 BlackBerry upgrades are compliments of the company that they can use at their leisure and víola! Money saved; endorsement made; #TeamBlackBerry for the win.

Posted via CB10

SpideysHero

Duhhhh.

Proud Canadian user since black and white

ray6.com

I think the Passport is a good fit for him tout, being that the sales of the device may need a little more selling than the Classic.

gratuliere

Who is drake? Never heard of him.

sauron4

Better choice than Alicia Keys and Justin Bieber if that were to happen but i'm still not sure about having people like Drake help market BlackBerry.

Don't get me wrong, it's good to see that they're marketing these devices which is something they definitely need to do but personally I feel they could market them differently without these rappers and singers.

A lot of people, myself included can't stand Drake with his "started from the bottom" crap so maybe that's why I'm not too keen on the idea of him... but if it does happen and helps push BlackBerry in the right direction they deserve, then I suppose there's no harm.

Posted via CB10

crackattacker

Sounds like a great idea! This would definitely help push the Blackberries!!

Posted via CB10

audimann23

He could definitely balance out the company for being more of a business device. Push the consumer side back into it. I could see him doing so cool or even funny commercials for BlackBerry. #startedfromthebottom now we here #blackberry10

Posted via CB10

crackattacker

@Sauron4 I agree about the starting from the bottom cheap. He grew up in Forrest Hill which is by no means a getto!! It's pretty posh. His dad was a Drummer for the Beach Boys and his buddy's sad was the producer for Degrassie! But would still really help the Brand in a bigger way!

Posted via CB10

jay_men

Last I checked, Weston rd. was not also posh and I didn't know the drummer of the beach boys was of color. Wikipedia can't confirm this, can you provide your sources??

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BBVegasGirl80

If he's got a large following and actually uses the product, why not?

Sent from my sexy white hot Z10 in Sin City ;-)

Mikey_NNG

Not only does he actually use a Blackberry, he's already very well known for his BlackBerry usage throughout his career, both positively and negatively. With the right type of ad, this would be big attraction to the urban audience.

Add in a couple Blackberry lines in one of his new songs? Flawless victory.

Posted via CB10 on Blackberry Q5

Anthony Roberts5

Fatality......

Posted via CB10

superkakoi

Having Drake as a ambassador would be a gold move by rim, especially it promote bbm channels

Posted via CB10

chrisstlaurent

Drake will be the ticket

Posted via CB10

CEO-Bruno

Good move BlackBerry.Artist with class. One of the best. Keep the professionals coming.

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sologtr

I vote for our very own astronaut Chris Hadfield!

Posted by CB10 via Z30

theCHIVERChance

Love the idea! This is exactly the step BlackBerry needs to be taking right now

Posted via CB10

tjross

Yes yes yes!! That would totally make up for Alecia Keyes, lol.

Posted via secure bb10.2.1.2179

KDB84

Better than Keys!

Posted from my Z10 via CB10

kidneythief

Not a bad idea.

Posted via CB10

jwyoungy

I think he is a much better fit than the last one

Posted via CB10

outofbounds

Yes!! For sure he would be great for the job!

Posted via CB10

unleash the Z

He is already the toronto raptors ambassador maybe he will sign up with the leafs and jays as well.
Get Ryan Seacrest

Posted via CB10

vinteenovedejulho

Before getting all excited over Drake representing BlackBerry, understand this; unless he or whoever the celebrity is "hot & current" then this will be a failure. Another Alicia Keys.
Consumers have the attention span of less than 30 seconds & unless they can identify him from his music or movies or some other media that is hot & current they will ignore or worse relegate him to irrelevant.
Take Shakira for example......she has a new album & at the same time doing advertising segments for other products.......she is hot she is relevant. This is what BlackBerry needs.......not some artist that might have a album or music released more than 1 year ago.
Not saying Drake is nothing but in consumer's mind he might be unless his BlackBerry promotions coincide with a album release........

Just saying......since marketing is my business

Posted via CB10

Anthony Roberts5

Difference is Alicia Keys lost her rep because she tweeted from an iPhone the moment she became the global whatever she was.....plus her career wasn't the greatest at the time and also drake is huge and represent Canada and is a known blackberry user and stated it many times

Posted via CB10

vinteenovedejulho

I will try saying another way.......30something parent sees Drake on tv in advertising BlackBerry then drives their teens to a game listening to the radio & Drake again is in heavy rotation......the teens scream at their parent to turn up the volume & start singing along. After the same parent notices billboard advertising for Drake in concert & the teens are begging for ticket.......
Conclusion: Drake is hot & worth listening to so next time shopping for a cell phone the first question is about the phone Drake has.

Picture this without Drake on the radio & music video tv promoting a new album......no ticket being advertised for show

Now replace Drake which any celebrity without a new hot product...... Maybe Alicia Keys comes to mind

Posted via CB10

nadashalou

Drake would be the perfect pick.

Posted via CB10

KSavvage

He's also affiliated with the Raptors (I think Global Ambassador or something?) and he's doing an okay job with them. Blackberry is a Raptors sponsor, so it's all come full circle, maybe?

Posted via CB10

LeoXup

JB will ruin this brand. Let him go!

Posted via BlackBerry Q10

Hotchef_73

While I'm not a huge Drake fan. I clearly recognize his global brand. I really want BlackBerry to succeed. This a definite step in the right direction. Alicia was to safe.

Posted via CB10

nicolyn

Who is Drake?

STA100-5 White Z30 ,Tmobile, USA

coconut84

Marketing sells, period. Drake sells period. If BlackBerry can hire savvy marketing firm and flood all forms of marketing and establish a new image, instead of its current then you'll be successful, period.

Posted via CB10

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