Does the BlackBerry NOC still have value for the consumer?

By Chris Umiastowski on 23 Aug 2013 06:50 pm EDT

When BlackBerry was exploding onto consumer scene in the mid 2000s, a big part of this expansion came from BlackBerry Internet Service (BIS) capabilities, which were unique to the company.

Specifically, BlackBerry had a Network Operating Center (NOC) that was connected directly to carrier networks, and the service architecture allowed them to help carriers sell feature-specific BlackBerry plans. For example, a low cost “social” plan gave people access to things like Facebook, Twitter and BBM without providing access to email or the web browser. For people who were just buying their first smartphone plans, this had a lot of appeal. It absolutely helped BlackBerry grow.

Today I don’t see much emphasis on this, yet it’s clear that a large portion of the world still isn’t using a smartphone. The business case seems like it should still exist. Obviously it has to evolve though. I’d expect that everyone should have access to every feature of the phone when in WiFi coverage, but while in cellular coverage a cheap social plan may only provide the necessities of apps like Twitter, Facebook, BBM, WhatsApp, and perhaps a handful of other apps that we hope make their way to the platform (Instagram, Snapchat, etc).

In many parts of the world smartphones are only sold with data plans and there is no differentiation on how data is used. Both iOS and Android don’t have any capabilities (yet) to allow unlimited use of only certain apps when in cellular coverage. BlackBerry still has the NOC architecture running for legacy devices. They use the NOC differently for BlackBerry 10 and we’ve heard about how it allows greater security for the enterprise. But what about the consumer? 

Why isn’t BlackBerry 10 taking advantage of inherent capabilities that gave BlackBerry 5, 6 and 7 a marketing advantage in emerging markets? Is this something that is in development and will exist when the legacy BBOS finally dies?

If BlackBerry was helping carriers get more customers onto smartphones for the first time, bumping up the customer monthly average spending  by even a few dollars, it would help these carriers while building a much larger base of BlackBerry 10 users  ... users who would probably stick around for while.

According to Gartner estimates, smartphone volume only just passed dumb phone volume globally in Q2 of this year. That means there are still a LOT of dumb phones being sold. This is going to stop. The only question is will BlackBerry do its part to grab these people as they make the conversion?  Isn’t it time we saw a 2013 version of the good old BlackBerry Social plan powered by BlackBerry 10 and the good ol’ NOC?

Topics: BBRY Editorial

Reader comments

Does the BlackBerry NOC still have value for the consumer?


In order to get BBM on other platforms, it should be restricted. Unless I'm clueless. :-/

Posted via CB10

While the BlackBerry data network is great for communications it is horrible for rich media which is why they abandoned it entirely for BB10. G1 BB OS' couldn't deliver a rich media experience in the same way as an iphone could simply because it has some regard for the scarcity of bandwidth on the carriers network.

That being said the lack of data compression and true push that has been lost in BB10 is in my opinion the biggest weakness of the platform. Data consumption on BB10 is far greater than any other platform right now for communications since they have not been able to replicate some of the NOC capabilities on the new platform yet. (And yes this is even true with BES)

Should they leverage the NOC for BB10? absolutely and fast! will they ever be able to get carriers to pay $2-5 per user per month for the privilege? i sincerely doubt it... my hope is that they find a way to monetize this incredibly wonderful and unique asset by licensing it somehow. I mean Google has a self driving car coming out that will suck data bandwidth dry if ever allowed out in the wild. maybe a partnership there can help them recoup the billions in service revenue they stand to loose.

I agree with everything you said except Google car, which could be too late for BB NOC.

BlackBerry can make slight change now to the Relay/NOC/BES protocol to, for consumers and enterprise.


This way NOC can be the best multimedia services including video calls. This also supports instant PUSH like it did before but ... from the NOC/Relay.

Just don't know the current team executive team (probably not) and engineering teams have the knowledge (probably do) and the incentive and guts (probably not) to do this.

Sorry I changed mind and removed a big paragraph in the middle so that competitors don't do it before BB.

I am afraid they could ruin it.

Maybe you should try to present whatever "this potentially wonderful" idea you've got to BlackBerry. You never know, it could be win-win financially for both you and BlackBerry. Nothing ventured nothing gained.

I absolutely don't understand why we can't route traffic either way we choose. At the very least email could still be routed through the NOC for full push capabilities and all notifications for that matter. But it should just be in the email setup.
Route through activesync or NOC, you choose. Or something like that.

I don't know about you, but I would not feel at all comfortable letting a car powered by android drive me around. A car powered by QNX on the other hand, I would entrust my family to. Definitely not trusting my life to an operating system riddled by malware and easier to hack than other platforms. Not really sure why anyone would. I'm thinking that BBM Channels is going to be a source of revenue for them unlike anything avialable on other platforms. Then services like BBM money could potentially generate revenue as well. I've also read that BB will be able to use it's own cloud services to push QNX car software updates OTA that dealers/manufacturers would pay a subscription fee to use so that cars wouldn't have to be physically brought in to be serviced and manually updated. I guess it remains to be seen if and when these will pan out, but in the meantime, perhaps a partnership similar to the one you're thinking of could bring in some much needed ca$h money.

Good Android powered device is going to drive me around. Likewise, would an IOS powered vehicle have a home button to take you home?

Posted via CB10

I know your comment was a joke, but that would actually be a pretty cool feature. Haha! I'd be sure to install Google maps before letting a car running iOS figure out how to get me home though ;) (sorry, I couldn't resist)

I was going to say the same thing. I doubt you would want an iOS car to use iOS maps to get you home. I would think you would tell the car to go home and it would drive you to the closest Apple store.

So do BB10 devices not use blackberry's standalone data network for Internet as the legacy devices did? In which case they now use the carriers?

Posted via CB10

Correct. One of the reasons BBOS had such slow browsers was because of the data compression and information routing through the standalone data network. They've traded that in for the blazing fast data speeds we have now on BB10.

Browsing with my pc tethered to my Torch 9800 was reasonably quick, certainly faster than using the phone to browse.

I think the biggest performance complaint came from the slow hardware, not the data compression.

Well, I do enjoy the speed. Although there was something nice about knowing my data was traveling BlackBerry's standalone data network instead of Verizon's.

Posted via CB10

My next question then is, what still runs over BlackBerry's network aside from the legacy devices?

Posted via CB10

In our company, the BB10 devices still use a lot less data than the iphones. So I have to challenge you on that issue.

BlackBerry will survive in the Corporate and Government Sectors! My Z10 is so much better than an iphone!

It's certainly possible -- even probable -- that there's a measurable, consistent bandwidth consumption pattern difference between those who would opt for an iPhone versus a Z10. The person who chooses an iPhone over a BB is arguably more likely to value participation in Facebook/Twitter/etc, since the Apple product's public reputation is that it's the more social device, versus the BB, which still has a reputation as a business-oriented device. (Although, as has been stated above, RIM shot themselves in the foot when they removed the business-friendly NOC and proprietary push technologies from their product.) And the "rabidity" of BBM fans notwithstanding, those who opt for a BB over iOS are less likely to be addicted to those bandwidth-sucking social technologies.

The only way to remove any device-choice-linked behavior difference patterns would be to have the entire user base use first one device, and then the other. (Or, at this point, have everyone switch from what they're using to the competing product.) So I guess we'll never know.

Well said.
I was shocked finding out their decision, as the NOCs where what differentiated them from all other platforms.

IMHO, they should have went on having two routes - NOC (for business/email/BBM...) and carrier based for social. same could have been done for browser, one via NOC and one via carrier. This was available on the old BlackBerry java devices.

I hope they revisit this idea and revert back to enable and use NOC's once again.

Posted via CB10

I responded earlier on other post with similar thought.

BlackBerry should have integrated both NOC enabled and carrier enabled data communication. They certainly have a knowledge to do it, as it was already implemented in the BBOS.

That way, they would give users choice (NOC, carrier, or both), targeting both business and consumer segment.

I second your request for brining NOCs back in the network :-)

Posted via CB10

First of all it is not called the NOC. NOC stands for Network Operation Center and is used to monitor the network health and ensure it is up. It has nothing to do with data passing through it or not and nearly all companies have or should have it in some form or another.
Second, having data routed through BlackBerry's network is both slow and expensive to maintain. Plus any problem and you get the negative publicity like what we had a couple of years ago.
Push is still being provided in some form or another, otherwise we couldn't get Video Chat or other notifications.
The compression ratios that BlackBerry was famous for was because most of our communication was text based that had high compression rates. Nowadays most of our data traffic consists of pictures and videos which you can't compress.
One thing you need to know is that if all BlackBerry data traffic goes through their network, you literally need an Internet link that can support so many devices and with people using data more and more, that bandwidth is increasing fast. This would also have to be redundant and have access around the world. I think that is why they abandoned that model.
I am not sure if BES10 still requires data to pass through their network like the legacy BES did but for non BES users, going direct to the Internet is the way to go.

Posted by my Z10 while still waiting for my full Bridge support

Yup. BlackBerry should be doing something like this. It provides good returns, profit margins, and exposure.

Posted via CB10

Why waste the network on 12 yo girls taking selfies when you can dedicate it to m2m and enterprise communication ?

Posted via CB10 on a Z10 root device!

Because of the "cost" issue, I don't think BBOS is going to be wrapped up so fast... unless they're going to plan to force people off BIS.

You have the carrier licenses already signed by BlackBerry. No need for a company to sign 600 contracts with various carriers worldwide.

I agree M2M will be a huge growth market. Encryption will probably be more important and speed less important than with consumer data use, which is BlackBerry's bread and butter.

Because "12yr old girls taking selfies" and people who act like them are where the sales volume is at in today's market, and sales volume is what is gonna allow BB to get the market share, big name apps, and respect that'll keep Wall Street and tech media from constantly bashing the company.

I do miss BIS on my Q10, wish it could come back somehow and bring the features I miss from my Bold 9900 and other legacy BlackBerry devices to BB10.

If BlackBerry were to make other services like BlackBerry Music or BlackBerry Movies and be able to live stream every movie on a BIS... then BIS would soar again.

My Tech-Fleet: Q10; Z10; PlayBook; Surface Pro; Xbox 360; HP TouchPad; iPod Touch 5

You are so right. Yes, they can by modifying current protocol a bit. But I am not sure whether they will do it. No one there has any incentive to innovate or take a slight risk.

A point where the article seems to be mistaken. Local carriers in the Philippines are able to offer unlimited use of specific apps. Meaning Vine, Facebook or Twitter only plans. There is one option where you can even select the website that you want unlimited service too.

Posted from my Zed 10

Typo on original post - Vine should be Viber

There are several different offers:

1. Smart Communications offers unlimited access to any website you choose on any phone which supports the Opera Mini browser.

2. Smart Communications also has a Unli Social Plan for all phones that can use its SmartNet App (it comes pre-installed in Android phones, I do not know it is supports other platforms). This give the use unlimited access to Facebook, Facebook Chat, Twitter, YM and a couple more services.

3. On Globe Telecom partnered up with Viber.

4. I would think, volume data plans would also be competition for traditional the BlackBerry offerings.

I just Google'd the ones I have seen advertised on television, so there could be more.

I should add though for the Non-LTE BB's, we do get discounted data rates:

Regular Unlimited Data Plan (HSPA+) - Php999/mo.
Unlimited LTE Plan - Php999/mo.
BlackBerry Full Plan (HSPA+) - Php599/mo.

While blackberry sits still, or at the very least moves along a snales pace the world and technology are still moving ahead.

You just described a couple apps doing what blackberrys billion dollar NOC does. Granted I'm shur anybody with a little know how could get around those apps, but still...

Among all the low costs ways go online, I think a volume data plan is the way to go. For the cost of BlackBerry Social, you can buy 300 MN of data. Unless you do not visit external links posted on Twitter or Facebook by your friends, this would seem to the better way to go.

All the services I described above will charge you dearly once you visit a third party site.

Posted from my Zed 10

Etisalat in Nigeria Offers Unlimited BBM which works when your data bundle is used up.

WhatsApp was still able to deliver messages but was very slow.

Posted via CB10

I was wondering about this very thing earlier this week. I was wondering what BlackBerry could do to gain any sort of competitive advantage over other manufacturers via the NOC

I got the impression during the PlayBook stage of the transition to QNX that the new devices could not connect with the NOC. How is it that BB10 uses the NOC? Certainly not for push email or BBM or data compression.

My guess is that the NOC network is not speed competitive in an LTE world... without major upgrades. I figured the ill-fated cloud acquisition was intended to help add premium NOC based services, but that plan was thwarted when efforts to get BB10 to connect with the NOC failed performance-wise or just any-wise.

I can see the NOC in BB7, but the minimal plans should include web browsing, email, BBM, and a little social. At about $10 that provides 90% of the value of emerging market 3G plans that might ordinarily cost $30 - $40...

Posted via CB10

BlackBerry use was or is actually picking up here because of the US$2 unlimited BBM offering. Carriers have started giving away SMS for almost nothing (3,500 SMS across all networks per month) which might affect this a bit.

If that were even remotely true they'd be making more money than any of the other players in the market.

Posted via CB10

I would like to have an unlimited BB10 Data Plan for a reasonable price.

As of now. No data plan because it's more expensive than home internet for what you get. 6GB for $30+ a month vs. 300GB/month. B!tch Please.

Sign me up for a UNLIMITED BlackBerry Plan!

Posted via CB10

Yes yes yes. I wish you could still get BIS on BB10 devices.

The compression does still definitely have a place today, and not just in emerging markets. If BlackBerry could just charge carriers a couple of dollars a month for it even, it would be in everyone's best interests. Additional revenue for BlackBerry, reduced data consumption for carriers, higher speeds and lower data costs for consumers.

Also, it was one more unique selling point for BlackBerry. In my mind, BlackBerry has always had 3 unique features which made them stand out from other phones. Physical keyboards, BIS and BBM. BB10 did away with BIS, and by the end of this year every single smartphone will be able to have BBM..... so where does that leave BlackBerry, what is so unique about them anymore? Yes the OS is nice, but i'm not sure that is enough.

Posted via CB10

Yawn. Majority of services these days leverage HTTP which does support compression.

To my knowledge email does not support compression but I could be wrong... anyone know if IMAP or SMTP has compression support these days?

To say BB10 uses more data than any other phone is bullshit!

Posted via CB10

I think BlackBerry took so much heat when they had the NOC failures that they decided to eliminate usage for this reason. I think they will have to find another way of generating money from them.
Private companies and governments can use them for secure transmission of things like health records, for instance.

With BES 10's ability to manage iOS and Android phones could it be possible for carriers to install software on those phones to provide similar limited use utilizing BlackBerry's NOC? It's an honest, and admittedly complicated question. I see BlackBerry leaning more towards making money on services, and that would be a GREAT way to make money even when people opt for the cheapest Androids and older iPhones. That could help shore up carrier relationships in other countries, but unfortunately wouldn't help them in the US which is where they desperately need improving.

Yes. Of Cause. At its minimum it is the best mobile SIP server.

And it is also the most efficient and secure cloud service for mobile devices for any consumers.

If you think consumers don't require or deserve security and privacy, you are wrong.

Note, there are companies trying to copy this. Good is one and it did copy some, but only 20%. Compared to BB Good in an inferior service. Partly because of the ownership changes, Good hasn't been able to do what it planned to do since 2006 - a generic mobile transport and cloud like BB NOC.

So, BB NOC is the single most advanced cloud service for both enterprise and consumers.

But unfortunately the current BB executive don't have idea how to leverage BB NOC. It is really a pity.

This line of ideas seems very similar to what Jim B. had in mind in 2010-2011 and was killed by... Mike L and Heins in early 2012. The other day I came across the article from 2012 and posted it ( Judging by the comments most thought there is no place for "social plans" anymore, since one can get unlimited everything for $50 to $60 dollars per month.

Most stupid BB did is remove option of BIS and therefore many people didn't upgrade to BB10 and left BB for ever. They should have put option to choose or have both in one.
BIS was best marketing tool and they just removed it. Many Android and iPhone phone user I know was going to change to BB10, but now they there is no reason to do it. BB became like other phones with lack of apps why any one want to change to BB10.

Posted by Z10

The current NOC does not work with BB10. They would have to retool it. Running one for legacy phones and one for BB10 phones.

Verizon Z10. Running Posted via CB10

This is what I thought, but everybody said what we have now is better, for me BIS was very efficient at least give me an option

I've been telling this long time ago. Giving up BIS is not for the consumers. Not for us. It's for carriera,because they get more profits without BIS.

Posted via CB10

With the recent concerns about online security I think BlackBerry is missing a LARGE opportunity here.

They could take this to Droid and IPhones along with BlackBerry for end to end security and push notifications.

Still think they can but concerned they don't have the cash to convert the NOC over to BB10 compatible.

Verizon Z10. Running Posted via CB10

Please bring BIS / NOC back on BB10... Easily pay $5 for it again and the data compression. FTW.... 2 gig's is not enough anymore for my Z10 and LTE. And no WIFI is not an option in my area where I'm working.

I'm pals with a telecom head in Spain. Negotiating Down / Removing Blackberry carrier fees was a major to do on their list. This carrier has world wide legs. Carriers aren't allowing BIS anymore. Selling bandwidth is there business, not handset makers.

BIS is doomed in this regard.

Posted via CB10

In my area one of the carriers cut out BIS and lost 40 Million customers so the carrier had to bring BIS back in order get those customers back.

Started from the bottom with my Z10 ...

Great article! There could be large profits for carriers here in the US for those that hold off on getting a smartphone to avoid a data package. In turn it would help gain market share for BlackBerry. Something BlackBerry should consider presenting to the Big 4.

Today I was thinking.. what would happen to BIS if tomorrow BBRY simply dies and disappear?
I mean, I know BBM will not work anymore, along with BB World, BB Maps and all BB's first party apps and services. But, these devices, will they suddenly turn into paper weights??
Considering that for them, BIS is almost equal to data service.

Is it technically feasible to offer a BlackBerry Bundle of apps and services, email, contacts, calendar like
Gmail, bundled with BBM, BlackBerry Travel, Wallet, Maps, Password Keeper, Protect, etc. cross platform on all your devices and on your desktop? Free with ads, premium version without. Everything you miss about BlackBerry on your device or platform of choice. Who do you trust with your data? BlackBerry Bundle.

Since there's no way in h*ll for me to afford a BB10 device, I would say as a BBOS consumer, YES! It has plenty of value since I would be totally dead in the water without it would I not?

The problem with the NOS are the carriers, they capitalized on the security of the NOS infrastructure to exploit customer, thereby charging so high for the service. The only reasonable place the BIS us cheap is UK. That's more reason why BlackBerry is so successful in UK.

Posted via CB10

Benefits of BIS are push BBM and email where messaging are real time world wide with no roaming or extra data charges. I value BIS so much I am thinking of upgrading to an OS 07 phone from my 9800 when it comes off contract in October. Without BIS, the only other blackberry centric feature that might keep me is the keyboard, otherwise, any phone will do.

And South Africa where BlackBerry is getting hammered at the moment with Samsung Data plans of 1gig in carrier and 1 gig wireless for hot spots around the country. While BB10 devices are getting a mere 250mb. Add insult to injury BIS is being capped by carriers at 200mb which makes its kinda useless, old OS with old phone technology. Add to that high prices of BB10 devices.

The goto market strategy in emerging markets where they have a majority is killing them. Please get someone who understand these markets and not some European who has no idea of the dynamics

BIS still has a lot to offer if leveraged for all the BlackBerry Bundle options and make them unlimited for fee.

Posted via CB10 from my Awesome Hub enabled Z10

BIS is being capped to 200MB? Come again? Maybe it was. Because carriers tried their luck with BBOS customers. But in Cape Town people went on strike because they refuse to be bullied with expensive Data by expensive carrier company's like VodaCom and MTN. BIS is uncapped.

Started from the bottom with my Z10 ...

Seems like Chris missed the boat on this article.

BES continues to use the BlackBerry NOV always has and always will! This was the main purpose of the NOV not BIS, that was after.

More importantly, home security, endpoint management and posible BBM and device tie-ins for M2M vértice markets that are personal to end users (thru devices they own and use daily).

Posted via CB10

BIS is the only viable option for multi-county international travel, it's such a loss on BB10 :(

My Sister called me from Scotland last week using BBM video. Using BB10 Z10 phone of her husband. Not sure what you are referring to.

The cost of data on a non-BIS plan - the lack of data compression makes ordinary phone use prohibitive whilst overseas on anything other than A BBOS phone (BB10, Android, iPhone)

I'm in Australia and I installed an App called Network Monitor from BlackBerry World.
It showed my phone was connected almost exclusively to numerous BlackBerry servers in The States.

Z10 via CB 10

Yes, it does. The BGDN is really what we're talking about, all a "NOC" is, is a "network operations centre" - telus has one, bell has one, anybody who runs a network seems to have a "NOC". When I worked at one of those telco's, I worked in SPOC (IT) and the office was setup similar to a "NOC" and we called it the "bat cave". Anyways, we had a cardboard cutout of Dr. Spock wearing a tie, to greet visitors.

Posted via CB10

Enjoying these comments and getting a kick out of all the typos.

Yes I'm typing this on a Z10 but really slowly and I still had to correct 4 words.

Point is you cannot beat a physical keyboard for speed and accuracy.

I'm switching to the Q shortly and wish T-MOBILE USA had in white.

PS more screen real estate not important to me. I guess I'm a Luddite but I'm not alone.

Posted via CB10

Mr. Umoistowski offers a keen insight that bespeaks years of thorough research into fundamentals. His reports are generally based in fundamentals and fundamentals give insight into the technology by necessity. This article of his is solidly insightful,

Hold On Second Please... BBM on BlackBerry 10 still runs through the NOC. And is Data Compressed ( That doesn't include BBM Video & Screen Share )

On top of that, When your using a BB10 phone when you have a wifi / LTE / 4G / whatever network But your little blackberry icon doesn't appear.
That's an indication your not connected to the NOC. But you can still browse.

The BlackBerry Team is trying to develop something, or trying to create new opportunities with the NOC but I don't think it's for consumers access.

Exactly what I thought. I recall the reason for BB10's delay was due to the engineers not being able to get BBM to play nice with QNX and NOC. Remember no BBM on the playbook?

Let me answer your question. YES the BlackBerry NOC still has value for the consumer. Especially the BB10.

Started from the bottom with my Z10 ...

Carriers don't need BIS, they can offer the same plans on their own.

The only reason I'd want BIS is if it offered a more efficient push system over what IMAP and Activesync are doing, but since BB can't even give me email encryption, I don't see them coming back with BIS...

Agree whole heartedly!

Email encryption is a must.

And access to using openvpn would be useful too... though I think that would cause the NOC problems..?

Posted via CB10 on my BlackBerry Q10

BIS was great, and the best e-mail encryption on the planet. But now with BB10, not sure if you require it anymore.

I truly miss the BIS! Not having it on my Z10 is the only con I have on my list for the Z10. If att needs extra bucks for offering it in a plan. I'll happily pay it! Bring it to the Z10! PLEASE!

Nope, I don't see the point of it. A set of phones should not depend on a specific proprietary technology not available on all carriers or plans. I can pop in any random "pay as go"-card into an iPhone, Android phone, Windows Phone, etc, and use all technologies available on that platform.

If BlackBerry does not allow the same thing, they'll keep on losing customers. Even Microsoft will end up eating BlackBerry's cake if they don't wake up and start thinking about what today's consumers want.

They ought to make it optional. In countries where everyone has a smartphone, it sucks to still require bis for basic things and on-phone email/calender sync if you want to stick with a legacy device

Posted via CB10

Over here in Nigeria, BIS still works on BB10 though some networks like MTN have started restricting access to it thereby forcing us to buy the dedicated BlackBerry 10 plans

Posted via CB10 for BlackBerry Z10

The big gotcha here is speed, as elucidated above. There's a painfully obvious $$ advantage to data compression in this age of the growing dominance of capped data plans, but that compression/decompression takes time, which slows performance. BB chose performance over security and bandwidth.

So was that the right call? Does the average consumer value data transfer speed over the carrier plan cost minimization effect of compression? I'd guess Yes; consumers are likely happier without the NOC. Now, was the abandonment of the NOC, proprietary push, Bridge, etc. a poor choice for the BB business market? Will the standardization on one, BYOD-friendly push technology end up being the best move they could've made? Or did they put the final nail in their own coffin? Only time will tell, of course -- and I'm sure that the fact that they're already actively pursuing the merger/acquisition path has nothing to do with the answer.

Aside: The current BB corporate trajectory is very reminiscent of the fall of Novell. There are so many parallels: Just like RIM's top-to-bottom server/network/handheld model, Netware was once the undisputed champ in the file-and-print server market, until they started losing market share to a competitor (Microsoft) with an inventive new product that seemingly came out of nowhere, and which, while undeniably inferior in technical specs and business chops, was more user-friendly, and did an at least passable job. As the competitor's market share increased, many accused Novell of ignoring the threat, and then of failing to spend the advertising dollars necessary to stay competitive. Sound familiar? Novell stayed quiet, though, and added tools and features to support and encourage coexistence with Windows clients and servers, and they rolled out NDS, which addressed Microsoft's advantage of having centralized server management tools. And still their market share dwindled. Next, they upgraded NDS to be able to centrally manage not just Novell servers, but Microsoft servers, printers, and all manner of network resources. You know, kinda like how RIM released Fusion and upgraded it to be able to manage not just BB handhelds, but iOS and Android as well?

The next part of BB's story is yet to be written, but if it continues to parallel Novell's, it doesn't look good: Novell acknowledged that Netware, although still a better performer (Let's not even broach the topic of uptime.) than NT, was dead. Those who made corporate purchasing decisions had decided, rightly or wrongly, that Windows was the server to go with. So Novell jettisoned Netware, and turned NDS into its own product, trying to sell its cross-enterprise management tool as a standalone product. Just like BB might try to stay alive with Fusion as a cross-enterprise mobile device management tool. If so, they'd better hope they have better luck than Novell did with NDS, which was less than none.

Considering that most data, like music and movies, are probably already compressed as much as BBRY would be able to do, I doubt you will notice much difference.

BlackBerry NEEDS to bring back BIS. (and some revenue associated with it)

Use "Privacy" drama as a selling point.

I'm willing to keep paying for a "BlackBerry Plan"

Yes, but in a different form. Pair the qnx os with a direct, secure connection to the noc, and sell that to companies that need it. One example is consumers will see infotainment units in their car that can provide real statistics back to the auto manufacturer.

Why would anybody want to have a device with crippled Internet? That would be a success story just like the infamous AOL start page...

Posted via CB10

Yes, BIS still has value in exactly the way mentioned - full internet access in WiFi areas with a low cost, restricted, cellular plan while moving.

The obstacle is in feeding the beast - throwing the carriers a bone. What is the carriers' interest in selling BIS over a higher cost data plan? I know that when I bought my Q10 my dealer - who is a great guy - repeatedly pushed a large data plan.

A crossover BIS plan (a la crossover BBM) would be fabulous for enhancement of BlackBerry's reputation everywhere.

Posted via CB10

For a BB10 exclusive NOC solution, how great would it be to have BBM, BlackBerry Maps, etceteras available on a low cost plan? I know a bunch of people who would sign-up as soon as they could.

Posted via CB10

They should bring BIS to BlackBerry 10, but should not require all users to use it. People who want true push email and data compression will go with a BIS plan. This will also help BlackBerry to raise the service revenue.

BIS was important for me for the receipt / send of emails very efficiently at real time.
I know also BlackBerry Customers that switch on other phones just because of this reason. They say BBY10 is not working different than any other phone and don't want renew their phone with legacy devises.

Sent from my Z10

The increase in cost for using BBM while overseas with my Z10 has leveled the playing field and I will be considering other options on my next upgrade.

Posted via CB10

I bought a bb9800 for unlimited BIS in South Africa. I now have a z10 and data plan because BIS is blocked or not available. I like the phone but with only unlimited BBM and 14 Bbm contacts it's not much use. I use Whatsapp far more.

I agree. That infrastructure should be put to good use. I would also like to see the dependency on carriers being broken. Why should smartphones be dependent on data plans with carriers, why can users subscribe to WIFI networks to access the internet

Posted via CB10

I'm a torch 9800 user, and i pay a roughly nearly 10usd for BIS services.

If BIS or the NOC can be wrapped up to have a really good package (for example, data compression + security and anonymity, no trackbacks, add in value of blackberry maps, etc... why not?