DevCon 2008: Day 2 Roundup

By Kevin Michaluk on 22 Oct 2008 10:47 am EDT

DevCon Day 2

I am exhausted! Day 2 of the BlackBerry Developer Conference proved to be even more action-packed than Day 1, with the General Session kicking things off early at 8:15am. Thousands tuned into our Live Blog feed, which if you missed and want to take a quick scroll through, is still available for viewing. I'll circle back to the live blog in the next day or two and add in photos/links from the event, but in the meantime you can keep reading after the jump for the highlights:

Official RIM Releases

BlackBerry Developer Challenge Winners

During the General Session, Kevin Talbot from the BlackBerry Partners Fund got on stage and instead of announcing two Grand Prize Winners, announced THREE Grand Prize winners. The big winners were Poynt, Strands Social Player and Nobex Radio Companion. You can read the press release here, and as soon as I have more time (furiously typing in a hotel room then have to pack and jump on a plane) I'll circle back and feature all of the Grand Prize and Category Winners up here in the blogs.

Other General Session Highlights / Takeaways

A big highlight for me was when Will.I.Am took the stage and showed off his new DipDive application for BlackBerry. Two things here: a) Will.I.Am is the man - totally on another plane of existence and b) the DipDive app they showed off looks amazing. From what I could gather, it utilizes the BlackBerry's native media apps, but times then altogether into a very smooth, and easy-to-use and cool looking interface which allows you to share content easily (in this case back to If you head on over to DipDive they've actually posted the video from Will.I.Am at the DevCon keynote, so head on over and take a better look.

Also cool of course was the shoutout to during the keynote - Rick Segal demoed the MyDJ for BlackBerry app out which is now available for the Bold in beta form right here from 

It's an exciting time right now in the BlackBerry World. To me the general takeaway from the General Session was Here's where we have come from and why we have taken the approach we have, Here's what you can do now, and Here are even more new tools so you can blow us away with your creations in the months ahead. Give it a few months...we're going to see some awesome BB apps being released.

Last but not least, it was announced in the General Session that everybody in attendance would receive a free BlackBerry!!! Attendees had the option of choosing between a Pearl Flip, Bold or an IOU voucher for a Verzion Storm when it becomes availble. 

Rest of Day Highlights

It took a little while for my fingers to recover from live blogging the Keynote, but soon after the lunch break it was time for our panel discussion on What Makes a Great Mobile Application. Rick Segal, Doug from BBcool, Hayden James from PinStack and myself we're drilled with questions from the over-booked session (close to 200 devs in attendance for this one!). An hour flew by wayyyy tooo was over before even warming up. But if you're wondering what makes a great mobile app, during the Keynote David Yach, CTO of Software for RIM, gave his version of a Dave's Top List on the subject that nicely sums it up:

What Makes a Killer Mobile Application?

10. Device-specific features
9. Responsive user interface
8. Available Offline
7. Uses network judiisiciously
6. Leverages push
5. Preserves battery life
4. Integrates with the BlackBerry Experience
3. Anticipates user actions
2. One minute work items (Red Light test - be able to complete what you set out to to do in the time it takes to sit at a red light)

The afternoon wound down with more great sessions and then it was time for the evening festivities to begin!! I can't say enough about the event - considering this is RIM's first BlackBerry Developer Conference, they hit they nailed it! The only bad thing is I'm flying home today and will be missing out on Day 3. So you'll have to click on through to to stay on top of today's news.

And for all of you waiting for more info on the Storm... I promise you.. it's COMING! 

Topics: News & Rumors

Reader comments

DevCon 2008: Day 2 Roundup


I am in the car business and have to attend events like this once a year. It is fun to go, but it is still work. Thanks for going and keeping us updated with all the cool info.

To be honest, visiting every morning gives me a reason to be to work a few minutes early every day. But it does stretch my lunch hour.

Thanks again for the contests, diligent product updates, and a kickass website. Some people enjoy watching hockey, football, baseball etc. is way more fun. It's Wicked Awesome!

Kevin this sounds so very awesome! I REALLY want to get involved in something like this... Do you have any degrees in marketing or anything? I want to know how you got the idea for this website! And is there any way to get involved????

How would you compare it to WES 2008?
I would like to see this develop(no pun intended) into a LotuSphere of sorts, where the admin. and developers are in the same venue. I would guess that there are quite a few administrators that are also developers and in my case can't make it to both conferences($$).


Dude, if you had been keeping up he said he would have a complete hands on review on Thursday, possibly Friday. Kevin needs some time, chaps been busy!

this is some great stuff rolling out .. I wonder what goodies will be rolling out for the bold

hey guys over at the have an article stating that the Storm 9500 for vodafone will be release on Nov 7th. Chek the article out its from

Will.I.Am didn't impress me too much when he was on Bill Maher a few weeks ago. Maybe it was just me, but he had nothing conclusive to add to the conversations they were having. Maybe he's just a quiet guy or maybe he was just out of his element, but I didn't think he was on "another plane of existance". Am I missing something here?

Wow, I watched the DipDive video on the site and am still not impressed with the guy. Maybe it's just me, but this app/site is no different then something like FaceBook for Music with the ability to download content being implemented and share things. Meh, nothing revolutionary here. Maybe I just woke up on the wrong side of the bed again today, but I don't get it... why is this "amazing". Even the guy who introduced him and was on stage with him was mentally scratching his head at the way Will explained it.

I felt like I just watched the debate ramblings of Billy Madison explaining the Industrial Revolution. (Everyone in the room was now dummer for listening to the incoherent explanation.) I award Will.I.Am no points and may God have mercy on his soul. :)

I'm at the conference and found his part to actually be pretty interesting. He talked about creating music along with developers and figuring out how to enhance the musical experience via programming. In other words, clicking on the 'h' key during playback for an "enhanced" playback. What does that mean? Maybe extra/different tracks thrown in; maybe pictures/video. Cool, very creative stuff imo.

hm, i must say..... if this app is cool and/or innovative, I totally missed it. Will.I.Am is a horriibllee speaker. Someone else should have presented the app. I had no idea what he was talking about half the time. I knew in his mind he knew what he was trying to say but it just never made it across to me. Actually found the whole ordeal kind of arduous and dull. Not excited / remotely interested in this app for now. Hey, if someone at CB gives it the thumbs up and posts a better review, I might consider. Passss for now.

I love Will.I.Am's creativity when it comes to music, but the presentation kinda lost me. Once someone can explain precisely whats going on here, I might get a little more interested.