CrackBerry Live: Igor Smirnoff talks up buying newspapers on BlackBerry 10

By Simon Sage on 16 May 2013 01:04 pm EDT
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PressReader was one of my favorite news apps for BlackBerry 10, and the fine folks that made it managed to find their way to our BlackBerry Live 2013 stage. Igor Smirnoff, their VP of Digital, walked us through the app, and hinted at some pretty exciting stuff that's coming down the pipe. 

PressReader allows users to either subscribe to their massive international catalogue of newspapers, or buy individual issues a la carte. Headlines are tappable, allowing you to dive into a reading view for individual articles, and with a few casual swipes, you can work your way through the issue. The biggest upcoming feature is the expansion of the audio dictation function. Right now it will read stories out loud with minimal fuss, but soon you'll be able to listen to translated stories 

As much as I like to kid that print is dead (even if it sort of is), solutions like this provide traditional outlets a way to go digital in a sensible way without switching wholesale to a web or blog format. From the reader's perspective, I'm a bit more dubious - though the information is all there, complete with optimizations for mobile viewing, I worry that those that those still attached to traditional media are just as keen on the good ol' feeling of paper and ink on their fingers as they are on the information printed. 

 

18 comments

Yandar

For many magazines you just cannot get them in an electronic format from the source without using a proprietary app that you often need a pc for. This app will make a lot of people happy to have the ability to "keep moving" and have their mags on the go too.

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daves_25

Name in the headline is wrong.

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niss63

Yep...unless Mr. Smirnoff has misspelled his name on LinkedIn.

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Yandar

Marcus if you are reading this, we need comment editing in CB10.

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EchoesFX

You would be surprised how much demand newspapers actually have for their digital content. As someone who handles support for a major media company's e-edition, Web site and apps, I can safely say that the demand is high. Sadly getting them to pay attention to BlackBerry is difficult.

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Andrew4life

I'm going to keep commenting on the wardrobe choices of the CB team. Simon looks pretty hilarious wearing a Tshirt and a suit jacket that is still too big for him. Also, compared to this guy, Simon is TALL!!

kraschute

Coming when to the playbook?

CurtainJerker83

Unless it was removed, I believe PressReader has been on the Playbook for a really long time.

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EchoesFX

Nope, it's still on there.

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dominoes20

Should be Igor Smimoff I would hate to have my name misspelled that badly

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R Field

Pressreader would be cool if it didn't crash immediately every time I tried to open it. I'm on 10.1 and he needs to fix it asap. Just look at the comments on his app reviews.

CB10- BlackBerry Z10

fine1b01

ok.. is it Smimof or are u longing for a vodka and tonic? lol

harley1584

Crashes when trying to open every time.

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buckwylder

People are inevitably going to have to get used to NOT having printed materials because it is a HUGE waste. Seriously, you DO NOT need printed materials. That has to be the most stupid reason to hold onto archaic things, like printed materials. It is seriously very ridiculous that people are like that. When you're reading something, it has absolutely no better effect if somebody reads off of a screen or has friggin printed materials. Like, really? So stupid.

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EchoesFX

Eventually print editions will go away, but I'm giving them about 10 to 15 years. Right now there are a lot of elderly subscribers that just can't wrap their heads around the idea of reading the news off of a tablet or phone.

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buckwylder

I prefer the nostalgia of a flat earth. So, regardless of how meaningless and ridiculous that belief is, I just feel better knowing the world is flat. Can somebody pass me the encyclopedia of geography? I need the actual book because if "feels better" to read the content. OMFG

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