From CrackBerry HQ: Get ready for the BIGGEST WEEK in the history of BlackBerry

By Kevin Michaluk on 27 Jan 2013 11:15 pm EST

Three. More. Sleeps. Then I'll be waking up in my hotel room in New York City and heading over to the BlackBerry 10 launch event with Adam and Bla1ze.

But as of right now we're still in Toronto, hard at work in CrackBerry HQ. If you think it's partying and having fun, think again. We have managed to turn on the CrackBerry Live cam for a few nights to hang out Big Brother style, but when those cameras haven't been rolling we've been heads down working. We skipped the hangout tonight, but we do have this forum thread hangout going instead, and I did take a short break to record the video above - it'll give you a sneak peek into our CB HQ. 

There's a lot of prep to be done for both BlackBerry 10 and our upcoming CrackBerry re-design launch. Heck, it's 11pm as I'm typing this and we still have another three or four hours of work ahead of us before we pack in for some shut eye. We're not the only ones prepping for BlackBerry 10 of course. I can only imagine the craziness that's going on with all the folks at BlackBerry getting ready for Wednesday's big event. I'm sure there's a million last minute details to take care of. We wish them all the best of luck.

The next week is going to literally be the BIGGEST WEEK in the history of BlackBerry. EVER. BlackBerry 10 will be unveiled. BlackBerry has a lot riding on it. Heck, they have everything riding on it. But it's clear they're leaving nothing on the table. There isn't one launch event happening. There are six launch events taking place, all at once. There are fan events taking place around the world. And the weekend is going to end with a $4 million commercial running at the Super Bowl. Freak'n. Awesome.

As for the CrackBerry team, we've got you covered. The next couple of days will be the slow build up. We still have some awesome entries from our What Would You Do for a BlackBerry 10 Phone? Contest to run on the site. Adam has two more 10 weeks of BlackBerry 10 posts coming your way too. We encourage you to hit up our BlackBerry 10 forums. That's the pulse of the community right now. Our forum community is where the action is at.

Then come Wednesday I think you're going to find all heck will be break loose. Seriously. You should just plan on calling in sick and hanging out on CrackBerry. It's a day in BlackBerry history you'll want to be part of. There should be a live stream of the launch event, but we'll be live blogging as well and tossing up posts throughout the day. We're hoping for some big announcements and surprises at the launch in addition to seeing BlackBerry 10 get unveiled.

As I mentioned, Adam, Chris and myself will be at the NYC event. Simon Sage, Chris Umiastowski and Zach Gilbert wlil be at the Toronto event. And we'll have James Richardson and D.J. Reyes reporting back from the launch event in London. It's going to be EPIC.

On that note, I'm going to end this one. There's work to be done. Check out the video, and get ready for the week ahead! 

Reader comments

From CrackBerry HQ: Get ready for the BIGGEST WEEK in the history of BlackBerry


Still bummed I can't make it to any of the launch events, but we're in good hands with everyone that is going. Can't wait to see all the coverage! :D

Since i started the thread you mentioned I would like to thank you for the video response. First, I was only commenting about the "10 weeks of BlackBerry " and since the segment faded away I was pointing to the fact that maybe the "10 weeks of Blackberry" was a little over exaggerated and under delivered, which in any business you want to under exaggerate and over deliver. That being said I follow Crackberry religiously and think you and the guys do a great job. Like you i am very excited for BB10 and will be the first in line here to get a new Blackberry 10. Finally I do hope Blackberry 10 is a huge success and Crackberry reaches new heights too. I'll be in Toronto this weekend on business; if I happen to see any of you guys I'll be sure to say hello. Keep up your hard work and Jan 30th can not come soon enough.

Yeah, that was Adam's fault for slacking on the 10 weeks of BB10. He got yelled at (in a nice friendly crackberry sort of way) for that. He's got two more coming tomorrow and Tuesday. :)

Thanks for the kind words. Big week coming up! 

already taking the day off school to sit back and watch on with my crackberry family, can't wait for wednesday. SOOOO EXCITEEDDD!!

You guys ROCK! I'll keep an eye on your page every day, every hour on my BB9900, S3, PB, ipod/ipad.

good work all around. I am really looking forward to the launch and the days to come. One question - how are you going to cover the Paris, UAE and Johannesburg events?

Thank you, Team CrackBerry, for all you do. :-) All the excitement and enthusiasm makes me wish I never left BB in the first place. But I came back at the right time. I always followed what RIM was doing. Now that launch is imminent I may just take Kevin's suggestion and call in sick so I won't miss a minute of the launch! Proud to be a BB fan and supporter! :-)

No word about netflix or skype. Wtf guys? You dropped the ball. BlackBerry is going to fail w/o those 2 apps. Skynet will now take over the net and Terminators and Robocops will rule the world. And it's all because there was no leak confirming netflix and skype will be on the Z10.

you think you will watch netflix on the go that much? Or you can't go a few hours without seeing your friends face to face?

Well, let me tell you. You won't. I am a heavy user of both services and used an iphone at a point, well guess what, I didn't.

Quite a waste of time bashing a new device when its releasing. Well, trollers stay the same everywhere whatever happens. You can express your jelousy somewhere else.

And without those apps, a phone won't be doa nor will make your life explode.

You guys are definitely working extra hard, i can tell, there is at least 1 or 2 more blogs than usual on the site! When it's all over you guys should rent a condo and chill out for a week or so.

This is awesome honestly I have a lot on a go for me this year , but this BB10 is # one thing I want to see happening , I have been waiting for so long to see this happening I hope RIM gets back on their feet with this.

One thing I really want to see happening that BB10 can beat iPhone , I always told my iphone users friends ( wait for the bb10 and then we will see) ,

Also we need all kind of accessories for blackberries , especial cases , we need all kinds and all colors , just like iPhone and others have.

RIM don't let us down !!!!!!!!!!!!!

Crackberry you too !!!!!!!

We all appreciate the hard work and sweat the entire BB & CrackBerry crew is putting in to pull this big launch all together. Travel safe guys!! I'll be keeping an eye out for all the great stuff coming up this week. Oh, new Z10 come to mama.. #BB10

I'll say I've never seen a team like This before so loyal to blackberry am. From Nigeria but am looking forward to meet you're so. Awesome I'll even come over to keep you guys company...:hahahahahaha just joking....

I love the 2 pizza box. Seems like the most efficient way to fuel a room of tech bloggers. Keep up the great work guys!

Its been 1 1/2 years here at crackberry. I'm quite proud of blackberry at the moment. Its my birthday in 2 days, maybe the best birthday ever. Crackberry, good luck have a good time while doing the work xD

Thanks blackberry and crackberry for the news you've given and I look further for the blog feeds :)

That's right Crackberry Nation,'s almost "ShowTime",.... Let's Do This,....with the quickness...


I got it! RIM's comeback theme track,.....Can You Feel It, The Jacksons,....

Skip the Ad and advance to the 1.05 mark! Now just imagine the hook in a loop! Can we get a sample on the "1"?


Gotta say, in the words of the Grateful Dead, " What a long, strange trip it's been " !!!

By the way, we gotta keep one or two trolls around - y'know, our little pets. Nostalgia, and all that...


Adam made french toast for breakfast and didn't wash the skillet. Just shows there is no time to waste on trivial things as dirty dishes.go team blackbery.

I guess Kevin you are the one that bought the Monopoly RIM edition from Toronto that I was going to buy :(

Totally love the RIM Monopoly.
And sorry Kevin, I will never give in and call said logo the "Spark", reminds me too much of Walmart :)
There's more kit in that pad that i'll probably ever have in my life lol, holy geez. Looks fun man, enjoy!

hah yes blackberry monopoly for the win! got it a couple years back as a Christmas gift, the technologies are my favourite buys

Kevin is bad for sabotaging the apple ad. Lol
I would've done the same thing, but with a sheep sticker. XD


Started with Blackberry, been a Android nut since the Nexus One and I love Android. Saying that I am still going to buy a new BlackBerry z10, hopefully in white. Very Excited.