BlackBerry hits the road with Mercedes AMG PETRONAS

By Adam Zeis on 13 Mar 2013 10:47 am

A few weeks back BlackBerry announced their new partnership with the Formula 1 Mercedes AMG PETRONAS team. Things have been moving along and today they have dropped a new video with deeper look at the team, the cars and how they use BlackBerry 10 to get things done.

Aside from the sweet BlackBerry branding across the cars and race suits, the team uses BlackBerry 10 to stay in touch and tackle their everyday tasks. Team drivers Lewis Hamilton and Nico Rosberg are both big fans of BlackBerry - Lewis loves BBM Video while Nico is all for BlackBerry Balance. Check out the video above to see the whole team in action as they talk about why they are loving BlackBerry 10.

Topics: BlackBerry 10 CrackBerry Sightings

Adam Zeis 3038 (articles) 2792 (forum posts)

64 comments

bigbadben10 Mar 13, 2013 at 10:50 am

One of the best relationships BB could have signed up for. Top notch team with a top notch mobile device. Lets hope for some wins this year!

SDTRMG Mar 13, 2013 at 1:29 pm

I agree

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AjaxMilanBarcaSC Mar 13, 2013 at 10:51 am

Great video!

tbkfan Mar 13, 2013 at 10:52 am

Typo! Petronas not Peronas...

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Adam Zeis Mar 13, 2013 at 10:59 am

Doh! Fixed.

M--Canuck Mar 13, 2013 at 10:59 am

Awesome... Lewis Hamilton is G

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supremeguy Mar 13, 2013 at 10:59 am

It's peTROnas, not peROnas, Adam! (commenting from the country of Petronas's orgin) :)

chi-town311 Mar 13, 2013 at 11:12 am

It's oRIGin, not oRGin.

;)

DivideBYZero Mar 13, 2013 at 12:35 pm

It's :D not ;)

supremeguy Mar 13, 2013 at 2:04 pm

ORIGIN it is :p

Easy-G Mar 13, 2013 at 11:09 am

Ok, now we need a QNX Formula 1 Mercedes.

3_M4N Mar 13, 2013 at 9:18 pm

^^^This.

R Field Mar 13, 2013 at 11:17 am

Awesome now time to troll my friend with this who owns a Mercedes AMG vehicle who's a Andriod fanboy lol

Iamanonymous62 Mar 13, 2013 at 11:25 am

I wouldn't be surprised if we find Lewis tweeting from an iPhone or an Android!

Dave79 Mar 13, 2013 at 11:29 am

Too bad the partnership isnt with S.F.

Bold_until_Hybrid_Comes Mar 13, 2013 at 12:15 pm

Alonso LOST to vettel

Dave79 Mar 13, 2013 at 12:29 pm

Not really he was voted best driver by all team principals. He only lost (by 3 points only!) because Ferrari was way slower than Red Bull (constantly more than 3 tenth of a second) and he made up the difference.

In truthfulness Alonso lost to Adrian Newey not to Vettel.

susu222 Mar 13, 2013 at 11:37 am

BB chose the right team imo, seeing how big the market is for BB in UK and S,E Asia and will continue to grow . This exposure will be good for BB but likely they paid through their nose too.
Oh and PetroNas is the national oil company for Malaysia and they have oodles of money and associating with Mercedes ain't bad either, perhaps Thorsten's German heritage comes in handy again

Z3roCinco Mar 13, 2013 at 11:39 am

I follow Lewis on Twitter. He uses an iPhone :s

MC_A_DOT Mar 13, 2013 at 11:43 am

So? He's got more then one phone...

Z3roCinco Mar 13, 2013 at 11:49 am

His 'primary' device is his iPhone. But yeah, he surely has boxes of phones he does not use hehe.

Z3roCinco Mar 14, 2013 at 1:34 am

I stand corrected! He has been using the Z10 since they gave it to him hehe.

He posted a lot of instagram pics the day before. Then he showed off his Z10 on the track.

;)

robsteve Mar 13, 2013 at 12:21 pm

How can you be sure with these celebrities that it isn't just their PR person or personal assistant tweeting from the PR/Assistant's own phone?

Dave79 Mar 13, 2013 at 12:31 pm

If that's true that would be a PR fiasco for BB

PN009 Mar 13, 2013 at 12:59 pm

That makes sense, I'd sent a tweet askin him to share experiences with BB10 for all BB/Hamilton fans... never received a follow up... but then again, he must receive millions of tweets a day..

Ausgewandertca Mar 13, 2013 at 11:53 am

Leave it up to a German to run the company to success and Partner ship with a formula 1 team. Proud to be a German living in Canada...

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kidmac13 Mar 13, 2013 at 12:16 pm

So where's the Mercedes Silver Z10? lol

sleekskyline120 Mar 13, 2013 at 1:07 pm

That would be absolutely gorgeous!!

TelusBB Mar 13, 2013 at 12:24 pm

My favorite F1 driver (Lewis) and favorite technology company on the same team. Hopefully they get the aerodynamic issues worked out sooner than later so the car can grip better. Love seeing to BlackBerry logos on the cars on and suits!

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McCale Mar 13, 2013 at 12:45 pm

They should have done this when Jim B. was trying to buy an NHL team. Better late than never. Good luck to them.

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Kriilin Namek Mar 13, 2013 at 12:54 pm

How about a limited edition AMG Mercedes carbon fibre/aluminum Z10?

PN009 Mar 13, 2013 at 12:55 pm

The timing of this article is perfect. I'd just reached out to them to check where I could buy co-branded apparel (MB AMG & BB). They still seem to be in the product development cycle. If you guys know where we can get some F1 branded stuff, pls let me know

Quote

Info Mercedes <info.mercedes@brandoncompany.com> 8:29 AM (4 hours ago)
to me
Dear Prajith,

Since the partnership still is new we have not been able to get any co-branded merchandise yet.
It might take some time since the production takes time.
I am sorry that I can´t give you any more information right now and I apologize about the inconvenience.
We are working on it and we really want to get co-branded items on the market as soon as possible.

Med Vänliga Hälsningar / Best regards
_________________________________________________________________________________

UNQUOTE

wes2k Mar 13, 2013 at 1:04 pm

This was pretty good timing for Blackberry to form this partnership with the NBC network going to air the 2013 F1 season hear in the states as well as Mercedes getting a popular driver like Lewis.

nick.dollimount Mar 13, 2013 at 1:13 pm

Anyone notice the voice-over at 2:12? You hear him say "BBM Time" but you can see him mouth "Face Time".

jojo beaconsfield Mar 13, 2013 at 1:22 pm

i knew about this a while back and could never figure out why they didn,t push this partnership more . i think they will hv more incredible news to come as we hit the us market. bring out the big guns.

NexusLexus Mar 13, 2013 at 1:26 pm

Benz'n'Berry #lovethat

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jfunds Mar 13, 2013 at 1:27 pm

Sweet #blackisback

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IqWaN Mar 13, 2013 at 1:53 pm

KickASs

Kevin Michaluk Mar 13, 2013 at 2:09 pm

Formula 1 FTW!!!!

Adam Zeis Mar 13, 2013 at 2:10 pm

What's this F1 you speak of? The only formula I know is baby formula.

G-bone Mar 13, 2013 at 3:57 pm

Yeah, but that goes pretty fast, too!! ;)

#BB10Believe

Agr8song Mar 13, 2013 at 2:11 pm

yes gr8 collab

Oscar_E Mar 13, 2013 at 2:14 pm

Now thats what i call advertisement !!

craiggger Mar 13, 2013 at 2:16 pm

Look out for Sergio Perez this year in his McLaren.. you heard it here first

jinxednuance Mar 13, 2013 at 2:16 pm

My AMC and BlackBerry go hand in hand! Can't live without both.

Kevin Michaluk Mar 13, 2013 at 2:19 pm

I wonder who's **faster** on their Z10, me or Lewis?

Adam Zeis Mar 13, 2013 at 2:19 pm

Doesn't matter. His car is still way cooler.

Shanerredflag Mar 13, 2013 at 2:26 pm

Naw...Perez gonna get smoked by the silver arrow.

TimeLikeInfinity Mar 13, 2013 at 2:24 pm

Woo! Hoo! New season starts this weekend and I've got the entire weekend off work!!!

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TimeLikeInfinity Mar 13, 2013 at 2:26 pm

Oh, and it's so much funny posting these Crackberry articles to my Facebook page and annoying my isheep friends.

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SplatHead Mar 13, 2013 at 3:06 pm

So weird seeing Lewis with PETRONAS... Awesome seeing Blackberry on a car too.. and not just one in some random location.. its EVERYWHERE..

huntwitme Mar 13, 2013 at 3:31 pm

Class meet Quality This Just gets better day by day Mercedes & Blackberry

huntwitme Mar 13, 2013 at 3:32 pm

Class meet Quality This Just gets better day by day Mercedes & Blackberry. BLACKBERRY BABY

susu222 Mar 13, 2013 at 3:33 pm

Hey Kev , u wont hold a candle to that Lewis guy once he gets going. He's fast and furious like that P Tracy but way smarter. I have been watching F1 for years and perhaps this year Mercedes will challenge for no. 1

tr1ad Mar 13, 2013 at 3:57 pm

so are they releasing a "mercedes f1" edition bb10?

franky62 Mar 13, 2013 at 4:32 pm

cant wait to see the blackberry mercedez edition

Patrick Pierobon Mar 13, 2013 at 7:00 pm

Awesome! I love Ferrari but going to have an extra little cheer for Benz and BB! Amazing team to sign on with!

maam Mar 13, 2013 at 9:21 pm

I was hoping they would sponsor McLaren eh=( at least now I'm proud to drive my CLK63 now=p

stigsCdnCousin Mar 13, 2013 at 9:30 pm

So when are they going to release an F1 app for the z10...

Shanerredflag Mar 13, 2013 at 10:02 pm

There is one...F1 Connect 2013...it even has Reader for the links :)
Just check out BB World.

linggakusuma Mar 14, 2013 at 2:48 am

just the way I Love it... I Love BlackBerry and I Drive Mercedes... well the old 1988 300E one. So much Love this partnership... Probably there will be the next BlackBerry - Mercedes Limited Edition... #wish I would be the one hahahahah #daydream

Meaty123 Mar 14, 2013 at 9:29 am

Nice. Maybe I'll go to the Canadian grand prix this year. Lol

Rootbrian Mar 14, 2013 at 4:55 pm

Hell yeah!!!!!!!

rally5464 Mar 14, 2013 at 8:10 pm

Season begins the 15th of March with practice in Australia. Come on Hamiliton, bring that BlackBerry Mercedes into pole position to start the season!

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