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Enter the 'BlackBerry Z10 Keep Moving with Alicia Keys' sweepstakes to win a trip to London or a BlackBerry Z10!

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BlackBerry Keep Moving Projects - Alicia Keys episode 1

By Adam Zeis on 19 Feb 2013 01:52 pm EST
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Alicia Keys was recently named BlackBerry's Global Creative Director, and she is also taking part in the BlackBerry Keep Moving Projects. Through Your City, Your Video, Alicia is creating a unique music video for each city she reaches in her Set the World on Fire tour.

You can take part by submitting a portrait of you in your city that may be chosen to appear in an on-stage video during the tour. Check out the BlackBerry Keep Moving Hub for more details and to submit your portrait. 

Check out more in the BlackBerry Keep Moving Hub

Reader comments

BlackBerry Keep Moving Projects - Alicia Keys episode 1

47 Comments

Don't get me wrong, I like that BB is doing something to spread the word... But, does anyone really care about these "Keep Moving Projects"?

I do. Apple and their fans have always stated the their devices and platforms what you use to be creative. BlackBerry's Keep Moving Project tells everyone that there are other options.

Look at how BlackBerry is bringing substance to the table! What other phone manufacturer is creating a foundation this deep with their brand and the products they sell? This is what sustainable business looks like. Connecting with the consumer on an intimate level. Giving you validation in the product that you buy, what it means to own a Blackberry...what it says about the kind of individual you are to choose a BlackBerry device. "Movers and shakers of the world...not those being shook."

Of course i care, the keep moving project is exactly what it says, is for BlackBerry to keep moving between and get to peoples consideration.

I'm very interested to see what they'll do with this. It's a great way to connect with real people using the BlackBerry 10 devices in the wild. It has amazing potential. I hope we see some sort of garage band app for the BB10 device soon!


KEEP CALM
AND
KEEP MOVING

I need to change ”bb10 believe” in my fb profile picture with ”KEEP MOVING”...

OK, so it moves BlackBerry fans. Does it move people who aren't avid fans of BlackBerry (read the majority of people)? It seems like a lot of resources to spend on something that only resonates with a small part of the general public.

To be honest I'm curious about this from a business standpoint but as a phone consumer, the spots don't move me.

I uploaded a pic of me taking a dump in a porta potty. That captures me and the "pulse" of my city.

I did watch the NBA all-star game this past Sunday with a gang of ppl; and there was a great shot of Alicia taking pix with her White Z10. I got a bunch of texts and twitter DMs from friends who know I follow BlackBerry closely; they all wanted to know WTF kind of BB she was holding and where is it? There were some people in the bar who immediately said out loud; what kind of phone was that?!

This is a good thing because at very least the back of the WhiteZ10 is attractive enough that people noticed it. It was also good that she got some good camera time holding it; and it was totally candid/not staged.

I could be totally oblivious, or in the minority right now; but, maybe it's time to start ramping up the marketing stateside. I haven't seen that BlackBerry commercial since the SuperBowl. I haven't heard too many non-BB stans talkind about it the Z10 coming, although some do know it's coming. I know this is a topic thats been touched upon time and time again- but it's 2/19, hopefully in a Month I'll have that sexy piece of hardware in my hands. What do you guys think - is it time to start ramping up the marketing stateside?!

I dont care about this keep movin project or whatever,Blackberry should put all their effort in making BB10 available across the world,most precisely my country.

This Keep Moving project not only has nothing to do with whether the carriers in the US are willing to release the Z10 or not, but it is actually also a great marketing strategy. There are a ton of people that truly respect Alicia Keys and her opinion on stuff, so this can only help BlackBerry.

Also, do you really think BlackBerry doesn't have the ability to multitask. They are able to give 100% effort on bringing the Z10 to the US as well as have another separate team work on this marketing plan.

jojo is new york paying for this clip , let,s see more bbry,she,s fantastic and so is the phone .let,s see more of it in the future 11 more clips to go .i trully believe the marketing team knows what they r doing but it,s byond me.

I bet when BB10 launches in the US, BlackBerry announce...... Skype, Whatsapp, NetFlix and a few other big brand names

Z10 white.... PlayBook 64gb #BB10Believe

Bbry hired her,a self proclaimed iphone junky, she also worked for nokia before, shes not too bright since she still tweets from her iphone and lied and said she was hacked. But im not sure whats worse, her stupidty or bbrys judgement in hiring her. Shes not relevant,fergie would appeal to the masses more, or will i am.

"Keys enrolled in Professional Performing Arts School at the age of 12, where she majored in choir and began writing songs at the age of 14.[15][24] She graduated in four years as valedictorian at the age of 16."

Let's get the facts straight before you make false accusations.

She understands very well the situation with BBRY and the turnaround that is needed for this company. I'm sure she is being paid in stock options and the success of this company on both Wallstreet and Mainstreet have an impact on her payout. She is very talented and very bright. Do not undermine who she is and what she represents...thanks in advance.

Fergie and will.I.am haven't been ANYwhere lately. And will.I.am has that "foto.sosho" deal for the iPhone. That wouldn't be too cool for BB. At least Alicia played at the Super Bowl and NBA All-Star Weekend.

Oops! My bad- I did hear on the news that fergie is pregnant. Should the pregnancy be sponsored by BB Z10? ;-)

How can you suggest she's not too bright? She is a very successful songwriter & performer, and she's a mother and business person. She may not be technical but she certainly can't be dumb. It is sad if she is pretending to use her Z10 if she is still using her iPhone to tweet. RIM should be blunt and ask her what she needs to get her job done. Perhaps there are apps on her iPhone she still uses and needs.

I really have to wonder if Alicia Keys is thinking "WTF is up with these people who have nothing but irrational hate for BB and now me." Then again, I'm sure she has a thick skin to ignore the haters.

I am a BlackBerry fan forever. I'm not here to bash Alicia Keys at all. But she did tweet from an iPhone after the Grammy's. I saw that tweet and was shocked. My guess is someone tweeted her and asked her why is she tweeting from her iPhone and not her Z10 since she's working for BlackBerry. Later Alicia said her account was hacked and she didn't tweet it. The tweet was deleted.

All I can say is, I hope Alicia Keys do right by BlackBerry.

Neal Gaiman's project has traction per a couple of the comments above. Yes, look at his twitter page and do a #keepmoving search on twitter. People ARE engaged w/ what he is doing. This post took me to the Blackberry ""Keep Moving" official page which I had not seen and is quite powerful. We still have Robert Rodriguez's project to come. I don't know much about Alicia, but I do know she has a ton more Klout than I do and 11 million followers on Twitter. I admit this does seem like a slow launch - sitting here in the US and waiting and waiting. My sense is RIM knows what they are doing and this is building up steam and has been very well planned out for months. Listening to Frank Boulben and Thorsten both give me chills. These guys have braved the storm and the flack and professionally and diligently put something together. We're seeing bits and pieces. I'm confident that the whole will overwhelm us all. All aside, I don't thing advertising will make or break BB10. The "fans" in Starbucks, Sports Clubs, Restaurants, Work Place, and on the sidewalk are either going to lay an egg or create an unreal groundswell for this thing.

Neal Gaiman's project has traction per a couple of the comments above. Yes, look at his twitter page and do a #keepmoving search on twitter. People ARE engaged w/ what he is doing. This post took me to the Blackberry ""Keep Moving" official page which I had not seen and is quite powerful. We still have Robert Rodriguez's project to come. I don't know much about Alicia, but I do know she has a ton more Klout than I do and 11 million followers on Twitter. I admit this does seem like a slow launch - sitting here in the US and waiting and waiting. My sense is RIM knows what they are doing and this is building up steam and has been very well planned out for months. Listening to Frank Boulben and Thorsten both give me chills. These guys have braved the storm and the flack and professionally and diligently put something together. We're seeing bits and pieces. I'm confident that the whole will overwhelm us all. All aside, I don't thing advertising will make or break BB10. The "fans" in Starbucks, Sports Clubs, Restaurants, Work Place, and on the sidewalk are either going to lay an egg or create an unreal groundswell for this thing.

I think these are awesome ,and i am pretty stoked to see where these will lead
Sucks though that alicia did that mistake there ....that was a bit of a downer ,hopefully she'll make it up later along the way
I do agree that they could have used someone like will.i.am or fergie ,but i think those appeal to a certain group only ,key's following is a bit broader reaching different people ,i guess bb didn't want to alienate the more "advanced" crowd ....
Regardless i think she's awesome ,great voice awesome talent , ..she's got that look too if you catch my drift

I understand why she said that. Kind of off-topic, but she wanted to be sure the man she was dating was worth it and not a player who would use her and throw her away like used garbage. So many times women give it up too soon to the wrong men and get hurt. That's all she was saying and I respect her for saying it.

Anywho...back to the video. I thought it was good. Slow, mellow, and smooth, just Alicia's style. She got the point across well. She did screw up with that iPhone post, but it will be interesting to see how she follows up during her tour with her videos. She can easily turn this around, but as a public figure she's got to be much more careful from now on.

Using R n B singers to promote your devices is actually what turns me away from blackberry. If you guys used someone like volbeat I would buy a bb. Since you're using Alicia Keys I guess your looking for black people to buy your devices.

oh wow, that isnt just racist, that is also ignorant...... First off Alicia keys doesn't have one R&B song.. Her genre is neo soul, soul.... lets get that straight.. secondly my friend Alicia keys has a huge fan base that is not only USA diverse but Universally Diverse.... You are an idiot.. and i mean that in the true essence of the word.

My last point is to people complaining that she tweeted from an iPhone, alicia keys has always said that she uses an iphone, she said it at the launch, She probably still has an iphone as the iphone still has features currently not implemented on the z10.... So as to her reasoning that she was hacked, I believe it, people try to hack into these high profile accounts al the time, also, they are not the only ones tweeting from their accounts, they have people who tweet sometimes for them. So i take it at face value.... she brings more to the table than we all know.

To the idiot above... get a clue

Or people who know the difference between you're and your. But maybe the BlackBerry keyboard will help you with that. I'm surprised that you aren't against the name BlackBerry; doesn't that exclude whites, reds and yellows?

Right now I'm using an Android phone but I want blackberry back where it once was in the worst way. I absolutely hate how Apple dominants in the U S.