With all the BlackBerry 10 craziness the last few weeks (more so this week) it's easy to get lost in the shuffle. We've been non-stop posting all the BlackBerry 10, BlackBerry Z10 and BlackBerry Q10 stuff we can find and we won't be slowing down anytime soon -- we're all crazy excited for BlackBerry and what's in store for the coming months.
Kevin and Bla1ze are on a plane back to Toronto at the moment, so before he advises against it, I figured I'd drop this post in.
Cruising around the site today to catch up, I was pulled around to some older posts and noticed a few things that pretty much blew my mind. Hence, why you should always believe what Kevin says.
Numero Uno: Yesterday, Research In Motion officially rebranded to simply BlackBerry. It was a change that was long overdue and that we'd be waiting on for quite a while. It's awesome and needed to be done. So awesome in fact that Kevin suggested it should happen - and he did so a year earlier to the day.
RIM at the time was just off a huge change in CEO Thorsten Heins. Mike and Jim were out and it was the start of a new RIM. Heins was seeking out a new CMO (later choosing Frank Boulben) and also making plenty of changes around the company.
Our fearless leader Kevin new darn well that change was good, but bigger change was better. He suggested that RIM drop their long-standing title and go with just BlackBerry instead.
It's time to change the name of the company from Research In Motion to BlackBerry. Period. New CEO. Let's finally do what should have been done years ago and make the BlackBerry brand one and the same with the corporation and people that deliver the product. I know there is a long history with the Research In Motion name and I'm sure it will cost a chunk of cash and be a headache for a company of RIM's size to go through the change, but the time is now to get it done.
Well, it only took a year, but the folks at BlackBerry saw the light and did just that - yesterday it was announced that Research In Motion was no more and the company would be BlackBerry from here on out. 365 days later. One year. Only a mere 7 minutes keep the announcements from being exactly one year apart. Thanks CookMon!
Numero Dos: It's not so much what Kevin said, but what he did - and it just adds to the crazy factor.
Anyone remember this image?
That was the first leaked image of the BlackBerry London - aka BlackBerry Superphone, BBX and ultimately BlackBerry 10. There was an earlier image that was of a BBX phone at the time, making this the first BlackBerry 10 image to hit the web. The image was posted here on CrackBerry a year ago today. Today is the day that the BlackBerry Z10 went on sale in the UK -- including London. If that doesn't blow your mind that I don't know what else to say.
I'm not trying to butter up Kevin or be a brown-noser (I just spent 10 days with him so I don't owe him any favors, trust me) I just think it's pretty insane how the timing on all of this worked out.
So remember, you don't have to believe everything that Kevin says, but this should be proof enough that he knows what he's talking about.